The Stitched Loft is a women's clothing store that's targeted to women ages 16 to 30. It's a dropshipping company and the main reason I started this business was to learn something new and make some extra money on the side. After finishing the site I tested a few marketing strategies to see what would drive the most sales. After experimenting with a few different things I found that influencer marketing on Instagram was the best way to drive sales. The first few months of sales went really well but as time went by I became more and more busy and didn't have the time to work on the marketing efforts. I kept telling myself that I would eventually have more time to work on it but now too much time has passed and I need to sell it.
Financials and traffic
Sales and orders were much higher when I stated the business. I ran a few ads on Facebook but focused most of my efforts on Instagram. I did a collaboration with one Instagram influencer and got a ton of sales from it. I've had many people reach out to me on Instagram wanting to do a collaboration but I haven't done any other collaborations because I haven't had the time to manage it. If you focus your efforts on working with influencers on Instagram you should see a lot of success.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
I've kept the expenses to a minimum. The only other expenses are from the cost of ordering products from Aliexpress.
The site is well designed, easy to use, low maintenance, low costs, easy to market, and has a ton of potential. If you have time on your hands or have a team that could help you manage it, you'll see great success.
The site also already has a well built out sizing guide, shipping and delivery, and refund and return pages. These pages might need a little adjustment but should be good to go.
How can the future owner improve the business?
My suggestions would be to put your time into updating the products, posting on social media, growing the social media following, sending out weekly emails on special offers or deals, posting on the blog, and working with social media influencers.
What work have you put into the store?
Store already has 100's of products up for sale
Integrated with the Orberlo app. Makes it super easy to add projects and fulfill on orders.
Integrated with Privy app. This is an exit intent pop up that gives users a discount for signing up for the newsletter.
Free shipping on all products.
Mobile responsive pages.
If you download the Orberlo Chrome extension it makes the fulfillment process on orders super easy to do. It's basically all automated.
How many hours does it take to run this business per week?