The Stockplace is a successful women's clothing shop. Our aim is to provide women with beautiful, affordable, practical and quality clothing. Since our inception nearly three years ago we've created a strong brand, organically grown a large social media following, created a professional website, and built a loyal customer base. Our returning customer rate is 35%. We mainly purchase wholesale clothing and shoes, but we have also designed our own products over the last year. With the help of an employee, we hold and ship inventory ourselves to keep costs as low as possible. We work closely with social media influencers to attract and triggers customers. As two stay at home moms, our families are rapidly growing and we no longer have the time necessary to continue to grow this business to its potential.
Financials and traffic
March and November are always our biggest months! We do offer free shipping within the US, which incentivizes customers and keeps them coming back. We believe that this is worth the added cost of paying for shipping.
Average overall profit margin
Average number of sales/month
Value of inventory
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Because of our recent growth we just had to upgrade our shopify and mailchimp plans, so those costs will remain constant for the foreseeable future. We also subscribe to an app called Back in Stock which prompts customers to leave their email address for sold out products and notifies them when the product is available again. This has proven to be very effective. We also subscribe to Tapfilliate ($69/month) which allows our social media influencers to earn a small commission for our products that are purchased through their personalized links.
(ie. Mailchimp, apps)
(ie. Adwords, Facebook ads, etc.)
(Including contractors and freelancers)
Based on the buyers proximity we will coordinate for the transfer of inventory. A small portion of our inventory is for the upcoming fall seasons that aren't on our website yet. We are about to have our bi-annual warehouse sale to clear remaining end of season styles.
Do you work with any employees, freelancers, or contractors?
Employee- at Draper, Utah warehouse location. Handles inventory, customer service emails, fulfillment and returns $13/hour at aprox. 15 hrs/week
Photographer- bi-monthly photoshoot $250 per shoot
Model- bi-monthly photoshoot $30- $70 per shoot based on experience
Co-owners- social media, photoshoot prep, product description for website, buying
Why should someone buy this store?
We've built a large and loyal customer base in just three years, using Instagram as our main marketing tool. The potential growth for this store is huge as there are many marketing strategies that haven't even been explored. We also just added International shipping through a third party vendor. At no extra cost, our website automatically coverts currency and calculates shipping costs based on the customer's IP Address. This is such a fabulous tool but we haven't done any international marketing, so there is a huge opportunity for growth in International markets.
How can the future owner improve the business?
The future owner can improve this business by growing its Pinterest and Facebook following. SEO marketing and triggered ads would also be sources of great growth.
What work have you put into the store?
Blood, sweat, tears... really. We are raising 7 children between the two of us and have spent nearly every ounce of spare energy into growing this business.
How many hours does it take to run this business per week?
We are two stay at home moms, 27 and 28 with seven children between the two of us. We danced competitively for Brigham Young University and graduated in English and Business. After we had our first kids and quit our jobs, we needed something to keep our brains active and personal goals to work toward. The Stockplace started as a hobby but quickly grew into a successful business. Because our families are rapidly growing we no longer have the time necessary to keep this business growing.