The Ultimate Cuffwww.theultimatecuff.com
- Avg. revenue /month$54,674
- Avg. sessions /month40,720
- Avg. profit /month$5,417
- Inventory value$445,775
Why this business was started
I was trying to solve a problem. I had an Apple Watch and it was on my kitchen counter next to a cuff bracelet I bought to wear to a wedding and I said to myself, "I wonder if I could make a bracelet band for my watch?" It was a very "aha" moment. Next thing you know we are making prototypes with a 3-D printer and finding jewelry manufacturers. It happened in a totally organic fashion, I never set out to create this business. Very cool. Having an entrepreneurial background (my husband and I have an invention company) the obvious next step was to start a business. And here we are!
The reason of selling this business
My kids are growing up and I don't have the time to adequately give this business what it needs. People love the brand and our products and we have no problem selling cuffs to both new and existing customers, I just don't have the time to focus on growing by developing new styles to do it properly.
What's involved in running this business
I have a fantastic team of people that help me run this business. We have a fulfillment company in Michigan that fulfills all orders and tracks inventory; I have a customer service person in the Philippines that responds to all incoming customer emails; I have a social media manager that plans all Facebook and Instagram posts; I have a company that manages all of our Google search and advertising; I have a company that manages all of our Facebook/Instagram/YouTube advertising; I have a manufacturer in California that produces all of our products. Running the business involves managing these people. It is very well organized and individually everyone knows what they need to do to keep the Cuff successful. On the other hand if the new owner had the time to do any of these functions themselves (I do not) the potential for profit is much greater without these monthly expenses.
The Ultimate Cuff manufactures and sells jewelry bands for the Apple Watch. They fit all series of the Apple Watch and all sizes. Currently we have styles that are targeted towards women. Our target market is women 24-34. The cuffs are made in China from brass which is then plated (14k gold, 14k rose gold, silver rhodium or black rhodium) and then an e-coating is applied to assure that the plating won't wear off. Our manufacturing partner in California has the cuffs produced, shipped to the US, packaged and sent to our warehouse in Michigan. We work with them on developing new styles. New styles are tested online on our Facebook page to assess interest before production. Orders come through our Shopify store and are shipped out of Michigan. We offer standard ($4.95) and expedited (various) US shipping and flat rate shipping to Canada ($15) and the rest of the world ($20) using Asendia e-Packet. We advertise on Facebook/Instagram and YouTube. Sometimes we advertise on Pinterest. We post to Instagram on average 3 times per week and more frequently on Facebook. All of our posts are automatically added to Pinterest.
Why should someone buy this store?
Someone should buy this store if they are interested in running an established business with great growth potential. Apple reports shipping 9.2 million Apple Watches in 4Q18 and it continues to be the #1 smartwatch in the world by a considerable margin. There are a ton of Apple Watches in the market, and each one is a potential sale.
How can the future owner improve the business?
The future owner can improve the store by dedicating more time to its success. Areas to focus on are influencer partnerships, YouTube advertising, videos in general, new style development and a better monitoring of hashtags to attract new organic followers.
What work have you put into the store?
I have done everything for this store - from the initial creation of the product to site design, style creation, finding a fulfillment partner, social media curation, hiring talent to keep it running smoothly, hiring and firing ad agencies. You name it - I have done it all.
Traffic and Performance
- Avg. revenue /month$54,674Verified
- Avg. sessions /month40,720Verified
- Avg. profit /month$5,417
- Inventory value$445,775
- Profit Margin55%
- Avg. sales /month1,231
- Shopify plan
- Inventory warehouse
- Shopify Apps
- Facebook, YouTube, Instagram, Google
Logo and branding assetsWe have all images in Dropbox and would give them all to the new owner. Additionally we would share fonts and colors and anything else the new owner needs.
Personal support after saleI will provide personal support to the new owner for a period of 3 months after the sale. I will also provide a detailed description of our holiday advertising plan for last year. And I will be available for random questions that come up indefinitely.
Product photosWe have all images in Dropbox and would give them all to the new owner.
How to grow this business
To continue growth I would introduce several new styles each year and continue advertising on Google, Facebook, Pinterest, YouTube and Instagram, adjusting as necessary based on performance. Additionally I'd find new influencers to work with to help promote the product and additionally work out a wholesale program for retail stores.
Skills to have
As a new owner you should have a general idea of online advertising and retargeting and how it works as that it the main form of how new customers are acquired.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.