All prices in USD
  • Avg. revenue /month
    $53,808
  • Avg. sessions /month40,039
  • Avg. profit /month
    $5,417
  • Inventory value
    $445,775

Business Story

Why this business was started

I was trying to solve a problem. I had an Apple Watch and it was on my kitchen counter next to a cuff bracelet I bought to wear to a wedding and I said to myself, "I wonder if I could make a bracelet band for my watch?" It was a very "aha" moment. Next thing you know we are making prototypes with a 3-D printer and finding jewelry manufacturers. It happened in a totally organic fashion, I never set out to create this business. Very cool. Having an entrepreneurial background (my husband and I have an invention company) the obvious next step was to start a business. And here we are!

The reason of selling this business

My kids are growing up and I don't have the time to adequately give this business what it needs. People love the brand and our products and we have no problem selling cuffs to both new and existing customers, I just don't have the time to focus on growing by developing new styles to do it properly.

What's involved in running this business

I have a fantastic team of people that help me run this business. We have a fulfillment company in Michigan that fulfills all orders and tracks inventory; I have a customer service person in the Philippines that responds to all incoming customer emails; I have a social media manager that plans all Facebook and Instagram posts; I have a company that manages all of our Google search and advertising; I have a company that manages all of our Facebook/Instagram/YouTube advertising; I have a manufacturer in California that produces all of our products. Running the business involves managing these people. It is very well organized and individually everyone knows what they need to do to keep the Cuff successful. On the other hand if the new owner had the time to do any of these functions themselves (I do not) the potential for profit is much greater without these monthly expenses.

This business was founded: over 3 years ago
Time to run this business: approximately 10 hours per week

Description

General description

The Ultimate Cuff manufactures and sells jewelry bands for the Apple Watch. They fit all series of the Apple Watch and all sizes. Currently we have styles that are targeted towards women. Our target market is women 24-34. The cuffs are made in China from brass which is then plated (14k gold, 14k rose gold, silver rhodium or black rhodium) and then an e-coating is applied to assure that the plating won't wear off. Our manufacturing partner in California has the cuffs produced, shipped to the US, packaged and sent to our warehouse in Michigan. We work with them on developing new styles. New styles are tested online on our Facebook page to assess interest before production. Orders come through our Shopify store and are shipped out of Michigan. We offer standard ($4.95) and expedited (various) US shipping and flat rate shipping to Canada ($15) and the rest of the world ($20) using Asendia e-Packet. We advertise on Facebook/Instagram and YouTube. Sometimes we advertise on Pinterest. We post to Instagram on average 3 times per week and more frequently on Facebook. All of our posts are automatically added to Pinterest.

Why should someone buy this store?

Someone should buy this store if they are interested in running an established business with great growth potential. Apple reports shipping 9.2 million Apple Watches in 4Q18 and it continues to be the #1 smartwatch in the world by a considerable margin. There are a ton of Apple Watches in the market, and each one is a potential sale.

How can the future owner improve the business?

The future owner can improve the store by dedicating more time to its success. Areas to focus on are influencer partnerships, YouTube advertising, videos in general, new style development and a better monitoring of hashtags to attract new organic followers.

What work have you put into the store?

I have done everything for this store - from the initial creation of the product to site design, style creation, finding a fulfillment partner, social media curation, hiring talent to keep it running smoothly, hiring and firing ad agencies. You name it - I have done it all.

Traffic and Performance

  • Avg. revenue /month
    $53,808
    Verified
  • Avg. sessions /month40,039Verified
  • Avg. profit /month
    $5,417
  • Inventory value
    $445,775
  • Profit Margin55%
  • Avg. sales /month1,231
Other details about profit: In our 3 years in business we have learned (the hard way) that our business is seasonal - our biggest months are November and December. In November 2018 we had 2990 orders and in December 2018 we had 3311. People give the Ultimate Cuff as a gift and this is the time of year when we ramp up advertising spend considerably. And then sales drop off in the first quarter, as they do with all retail, as people stop spending and pay off their holiday bills. Purposefully we are not advertising like crazy this year (as we did last year) and are instead waiting for the holidays to hit it hard. You will see that sales last year in non holiday months were greater than this year, and that is why. We have a detailed holiday advertising and promotion plan that has worked successfully in the past and we would share with a new owner. In the period from 7/1/18 - 6/30/19 we had sales of $973,808, gross profit of $538,121, total expenses of $473,001 and net income of $65,012.
Total revenue
  • $2,421,360
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,801,769Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $266
      /month
    • Inventory warehouse
      $56
      /month
    • Employees
      $7,745
      /month
    • Domain
      $171
      /year
    • Shopify Apps
      $600
      /month
    • Facebook, YouTube, Instagram, Google
      $4,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We have all images in Dropbox and would give them all to the new owner. Additionally we would share fonts and colors and anything else the new owner needs.
    • Personal support after sale

      I will provide personal support to the new owner for a period of 3 months after the sale. I will also provide a detailed description of our holiday advertising plan for last year. And I will be available for random questions that come up indefinitely.
    • Domain

    • Product photos

      We have all images in Dropbox and would give them all to the new owner.
    • Social media

      Total followers103,300subscribers
    • Suppliers

      Not Included
    • Mailing List

      28,975subscribers

    Seller‘s Advice

    How to grow this business

    To continue growth I would introduce several new styles each year and continue advertising on Google, Facebook, Pinterest, YouTube and Instagram, adjusting as necessary based on performance. Additionally I'd find new influencers to work with to help promote the product and additionally work out a wholesale program for retail stores.

    Skills to have

    As a new owner you should have a general idea of online advertising and retargeting and how it works as that it the main form of how new customers are acquired.

    Share

    AZ
    Anne Z.Current store owner
    Hi I'm Anne, the founder and owner of The Ultimate Cuff. I am a native Pittsburgher and live there with my husband, two children and 4 dogs. I have successfully launched other products in different markets. After receiving an Apple Watch when they first launched in 2015 I set up to find a way to make them more stylish. As a brand, the Ultimate Cuff was the first company to make fashionable Apple Watch bands. There are imitators but no one has the quality and stellar customer service reputation that we have built over time.

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