All prices in USD
  • Avg. revenue /month
    $7,591
  • Avg. sessions /month6,772
  • Avg. profit /month
    $2,750

Business Story

Why this business was started

We actually brought this from someone who'd like us ran out of time to dedicate and decided to focus on larger projects. However, once we saw the listing we processed a bid instantly based on the strength of the brand and the niche itself, being vegan ourselves it made sense. Once we took some time to look in to the range of products we have access to we saw the scope of potential to turn the brand into the platform that offered everything as much as it possibly could from home decor, bed sheets, kitchen ware to crystals, incense, drinking bottles and clothing.

The reason of selling this business

The sale comes at a point where our team is on the verge of expanding one of our larger companies into a new physical territory and the team we have grown at TVGS is one that we would like to bring with us. We want to be able to focus our best efforts and our time to growing our other company and can't commit to the TVGS. Although we expected this time to come, we want to begin the process sooner rather than later so that the brand does't fall out of the public eye and we can pass on an amazing opportunity for someone to either expand their ecommerce portfolio or begin their journey in the e-com world.

What's involved in running this business

TVGS like all dropshipping companies requires an understanding of how to operate the websites back office to be able to add/remove products create collections, apply discounts, process orders, refunds etc etc. Whilst freelancers and staff can be hired, expenses are reduced if you can do the following or are prepared to learn the following: Graphic/Content creation - using apps like canva is a really easy way to quickly created branded engaging content. Ad Campaigns - unless you're competent - hire someone, its worth the investment - more traffic means more sales. Email Campaigns - To create consistent email campaigns at targeted segments on the customer list.

Here are a non-technical skills which are needed...

Patience - (if you're new) Just because you're buying a established brand does not mean instant success for you, you will need to learn how to balance the many duties and know what and when to delegate.

This business was founded: over 2 years ago
Time to run this business: approximately 35 hours per week

Traffic and Performance

  • Avg. revenue /month
    $7,591
    Verified
  • Avg. sessions /month6,772Verified
  • Avg. profit /month
    $2,750
  • Profit Margin35%
  • Avg. sales /month328
Other details about profit: These statistics are based on the 10 months that we operated the store from 1st April until 24th Feb (When writing this) - screenshots have been included of the shopify anayltics.
Total revenue
  • $227,721
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 203,174Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Employees
      $1,500
      /month
    • Domain
      $19
      /year
    • Oberlo, VITALS: 40+ apps in 1, Shipping Bar, SEO Optimizer by Booster Apps, Product Filter & Search, Crush.pics - Image Optimizer, Parcel Panel...
      $182
      /month
    • Facebook/IG/Google
      $4,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Dropbox/WeTransfer which ever we don't mind. Logos and any branded content that we have saved.
    • Personal support after sale

      Yes, not only will you have assistance in the transition of ownership and the familiarisation with the brands existence, we will arrange for a series of handover sessions with our main manager who coordinates the store at present. We will be available to assist for up to two weeks after the sale with pre-scheduled zoom/skype/facetime/phone call conversations to help introduce you and guide you into the every day running of TVGS It will also be possible for us to connect you with two or three freelancers that we have worked with since the beginning that provide services like content creation, ad campaigns and order processing/product sourcing and supplier communications.
    • Domain

    • Product photos

      These are stored on the website. We do do also have a heap of user generated content that we will include, this would probably be best sent via dropbox.
    • Social media

      Total followers62,800subscribers
    • Suppliers

      We will be transferring everything including the email accounts which would give you access to the messaging platforms where previous communications have taken place. This is also includes the negotiations with manufacturers that would facilitate transitioning into purchasing physical stock. This gives you access to all of the apps connected to the shopify and the ali express accounts where great relationships with sellers have cultivated.
    • Mailing List

      5,500subscribers

    Seller‘s Advice

    How to grow this business

    Through email and social media marketing combined with great, consistent and empathic customer service TVGS have become a trusted brand in the social media sphere where the majority of the target audience reside.

    Since trustworthiness has already been established as well as great relationships with the suppliers we have successfully sold with the next steps for expansion would require some advised steps as follows:

    A continuously growing advertisement budget and an experienced campaign manager who is competent in delivering a ROAS of atleast x3.

    A Social media campaign manager to ensure that the global audience are being engaged distributing the social media management amongst a small team.

    Consistent email marketing. The audience is responsive, just keep them engaged, don't ALWAYS sell, sometimes offer them links to free documentaries, ebooks and relevant things of that nature!

    As a dropshipping business when the day to days are kept in check and customer service is managed accordingly it's relatively self-managing.

    The next logical steps in the businesses growth would be to transition from a dropshipping brand to a brand that holds stock of the best selling products and are fulfilled in-house. Relationships with the original manufacturers have been established and the information can be included in any transition. (Transitioning out of dropshipping is not essential or mandatory but it will increase profits and strengthen the brand.

    ideally this is a brand that we would like to sell to people who're vegan, but not just those who adapt the dietary part of being a vegan, but one whose concerned about improving the world and sourcing products that are sustainable and not a huge strain on the earth where possible. This is what the audience has come to expect and would contribute to the companies ongoing success.

    One other suggestion is that when assuming ownership of the brand that you select a cause that you believe in to support financially. The audience we have grown appreciate and have more time for brands that give back.


    We will be running the store to keep the traffic ticking over, posting on social media to keep the account growing and processing orders so that we are able to hand over a store thats ready for a new injection of energy and attention we can no longer offer.

    This means that we will handle ALL refunds, chargebacks, and customer service related issues for any issues that relate to orders before the handover.

    Since the objective it to handover everything, for us to continue handling and issues that arise, we would request that the new owner makes us a staff account that we can use to respond to any customers.

    Skills to have

    Whilst dropshipping and the process of online sales is one that can be learnt quite quickly, it would be better suited to people who have experience managing websites, processing orders with apps like oberlo working with softwares like klaviyo etc etc. But i would like to repeat, the skills can be learnt very quickly and very easily with youtube/shopify and forums.

    Share

    AJ
    Axsal J.Current store owner
    The Vegan Gift Shop was taken on as a temporary project to learn more about e-commerce/website management and strategy testing whilst our team prepared for larger projects. Over just less than a year the brand has grown significantly to become a known and seen brand on social media platforms such as Instagram and Pintrest receiving social celebrity and VIP endorsements. Fundamentally the brand is based on dropshipping making it easily streamlined site to manage with a combination of social media posts and paid ads its a nice income stream.

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