All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month3,644
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I have a great interest in CrossFit and the CrossFit industry. Starting the store enabled me to serve this community and make great contacts and friendships. It exposed me to the e-commerce world and retail business.

The brand has great support across social media and an email list of 3000 qualified customers (vetted regularly).

The reason of selling this business

I also operate a law firm and do regular work for the Royal Australian Air Force. The demands of this jobs have increased dramatically over the past 18 months and I have been unable to devote the time and resources to the Store to maximise it's potential. It would be in much better hands of somebody who can devote the time to maintaining social media, marketing and developing/sourcing new lines and products. Is the perfect side gig for somebody passionate about the CrossFit and Functional Fitness world, who has the motivation to take the brand and store to the next level.

What's involved in running this business

Keeping up with orders (processing, pick and pack, mailing). Developing and posting social media content. Responding to customer requests. Ordering and logging stock. Dealing with suppliers. Sourcing new suppliers.

This business was founded: almost 6 years ago
Time to run this business: approximately 6 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month3,644Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin20%
  • Avg. sales /month100
Other details about profit: First two years of operation (from Jul 14 to Jun 16) averaged 170 orders per month. Reduced stock lines and operation due to currency fluctuation and from Jul 16 to Feb 19 averaged 55 orders per month.
Last 5 years revenue
  • $173,238
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 218,659Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Mailchimp, Orderley Print, Starshipit
    • Facebook/Insta, Google Ads (avg)

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Trademark of 'Wodrobe' (registered in Australia) All social media images and those used on the site Logo pack Supplier lists and contacts
    • Personal support after sale

      One month.
    • Domain

    • Product photos

      Stock photos from suppliers.
    • Social media

      Total followers80,000subscribers
    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    Establishing your own brands and clothing lines and not relying solely on US manufacturers to limit impact of currency fluctuations and shipping. This is what has been done with other similar online stores in the same industry (wodlife/thebrave etc).

    Leverage social media followings by providing custom content. Appoint and manage brand ambassadors. Focus on the burgeoning craze of F45 and other functional fitness enthusiasts.

    Skills to have

    Good organisational skills. Degree of computer literacy to operate the shopify site.


    Brent M.Current store owner
    I've been a solicitor for 20 years and over the past 6 years have been heaviliy involved in CrossFit and the CrossFit community. The Wodrobe was purchased from a friend two years ago who was also involved in the CrossFit Community but did not have the time to devote to its management due to full time shift work.


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