All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month144
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

Because I couldn't find any cross fit gloves that just provided grip, and for the rest stayed out of my way, allowing me to be fully mobile and not wear out my forearms whenever I wanted to do pull ups. On top of that I noticed that gloves targeted at cross fitters were massively overpriced, so I wanted to jump into a gap on the market, design gloves that were minimal, provided lots of grip, and were profitable below €25 a pair.

The reason of selling this business

I have a full time job, do crossfit, and also a spoken word artist. In the coming year I will be involved in a few amazing spoken word projects and I simply won't have the time that TheFitGrip needs to grow. I truly believe that the company could grow massively, so I want to sell it to someone who can actually invest the time in doing so.

What's involved in running this business

To be honest not much, at a minimal level I spend a few hours just processing orders when they come in. Because I currently don't have the time to really run the store it's been ideal. However, in order for it to grow you'd have to spend a few hours a day at least going into marketing, or contacting corssfit boxes/sellers to see if they'd take the gloves onboard.

This business was founded: over 3 years ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month144Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin50%
  • Avg. sales /month5
Other details about profit: I sell on Shopify and a local Dutch platform the average is 5 per month when combining those sales. Above figure is only the Shopify Revenue, add about $20 for the total monthly. Profit was calculated as a realistic estimate, based on production price (€4.00) monthly sales, minus costs like hosting, shopify store etc. Shopify page has a conversion of 2.62%
Total revenue
  • $1,621
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 6,369Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • google suite
    • GS1 Codes

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I can transfer all account, logos etc. I would clean out the made person posts on Facebook and Instagram.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Can transfer all photos I have excluding those with my face on them and those of my friends.
    • Social media

      Total followers315subscribers
    • Suppliers

      I have a supplier can give you all contacts etc.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Currently, I have been focussed on The Netherlands, which is a small market, and crossfit isn't the biggest here. I didn't have a lot of money to invest in marketing and expansion. What I would do over the next few years is expand to Germany and France where the market is bigger, and also invest more in Social media and marketing.

    Geoffrey V.Current store owner
    I am an industrial designer and crossfitter who after trying over 15 pairs was done with the terrible gloves on the market. They either contain a lot of padding, which forces you to squeeze harder, or they tie around your wrist, getting in the way during most movements (in the worst cases, both) and the prices were ridiculous. I decided, having studied how to create products to solve problems, that I could do better. And so I made, designed and setup TheFitGrip out of my own pocket with no investments from anyone else.


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