All prices in USD
$18,000
  • Avg. revenue /month
    $206
  • Avg. sessions /month949
  • Avg. profit /month
    $1

Business Story

Why this business was started

I decided to start this business because I have a passion for music, but more specifically, guitars. I also have in-depth knowledge on guitars and know the language that guitarists speak. This makes it easy for me to craft a creative message when creating Facebook ads.

The reason of selling this business

I've decided to sell my business as I want to focus on other ventures and don't want to split my focus between two ideas.

What's involved in running this business

There are a few things involved in running this business besides mentioned above such as the marketing but other things include:

  • Maintain the website - adding new images, products, new landing page copy, ensuring that the website loads for not too long, and making sure your on-site SEO is optimised

  • Fulfilling orders - As you execute upon your marketing strategy you will keep getting sales. It's important to not be late in fulfilling those orders and do it as quickly as possible so your customer doesn't wait as long, keeping them happy. Especially during COVID-19 orders may be delayed.

This business was founded: over 1 year ago
Time to run this business: approximately 25 hours per week

Traffic and Performance

  • Avg. revenue /month
    $206
    Verified
  • Avg. sessions /month949Verified
  • Avg. profit /month
    $1
  • Profit Margin1%
  • Avg. sales /month20
Other details about profit: There hasn't been much profit as I am inexperienced with Facebook ads and Google Ads. Even though I have learned a lot in the last 12 months I did not get to the point where I making more than I was spending. For someone who is well-versed to these platforms can make it quite successful. The average profit listed above is a rough guess but some adsets were profitable some where not.
Total revenue
  • $3,297
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 15,184Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $17
      /year
    • can vary depending on how much you want to spend
      $200
      /month
    • Shopify app fees
      $28
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      You will relieve some artwork and logs that are nicely organised in a folder that I keep, and will upload them via Google Drive.
    • Personal support after sale

      Will offer 3 days of support after the sale to help you wrap your head around the store. It's quite easy to navigate.
    • Domain

    • Product photos

      The photos that are available are the ones that are currently in the site, and some stuff I have in my folder as mentioned above.
    • Social media

      Not Included
    • Suppliers

      Not Included
    • Mailing List

      35subscribers

    Seller‘s Advice

    How to grow this business

    My best advice to someone who wants to grow this store for the long term and even the short term is to focus your budget on Facebook ads and Google ads, but Google shopping ads to be specific. I found that my best results came from using Google shopping ads, I would get sales the same day the campaign would launch.

    Facebook ads are great when wanting to advertise products that are likely to create impulse buys. Google ads were used more for generic items. Highly recommend that you do high quality video ads, this way you will greatly reduce your cost per click (CPC) but image ads do work well as well. The most important thing when running Facebook ads is to make sure that your landing page and ad copy match what your audience that you're targeting. It all needs to connected.

    You can start with broad audiences such as "guitar" to test the waters, but I can provide a list of interests that I've had results with.

    SEO is also highly recommended from a long-term perspective. You want to eventually get to the point where you spend less on advertising and just have the sales rolling in by being on the first page of Google.

    I've already done a massive amount of legwork for you in terms of on-site SEO and off-site SEO. The website is completely SEO optimised and might just need a few adjustments in-between pages. Quite a fair few backlinks have been collected as part as my strategy to achieve organic growth.

    I've ONLY used high quality white-hat techniques. This is months of me contacting hundreds of bloggers manually to get my brand noticed. No bots or automated work was done, everything was manual.

    Daily blogs are also recommended for SEO to help get more traffic to your website, I posted on a weekly basis, sometimes 2 blogs per week and would share these via social media (Facebook, Instagram).

    Skills to have

    Learn as much as you can about SEO, Facebook ads, and Google ads. There are some great Udemy courses that you can pickup for $20 that really helped me excel my knowledge and can show you the link if you want to do the same. If you can excel in all three of these areas, you can build multiple successful dropshipping stores.

    You may want to also learn about Instagram ads. In a couple of months I've grown my account to have over 400 followers but the one strategy that I didn't focus on and if I did would have made the biggest impact is influencer marketing. Find people who are willing to try your product and promote it to their fan base, if you can make this happen your page will explode.

    It's a matter of getting in contact with as many influencers as possible to get one that will say yes. It's all a numbers game.

    Another useful skill is to know how to deal with customers. Here are some tips that will keep your customers happy and reduce your refund rate:

    • Always respond as quickly as possible. If your customers order hasn't arrived that might be getting worried that they won't receive their purchase and might even call their bank to get a charge back. This has never happened to me but it's very common in online shopping. This makes your store also look more genuine and credible.

    By showing customers that you are there to assist them, it makes them more comfortable and won't give them negative thoughts.

    • Apologise for any delays and provide proof as to where the customers product is currently located via the tracking. Sometimes customers won't check their tracking number for some reason, so it's always a great idea to take the steps to quickly upload a photo and show them for their own comfort.

    Email marketing - This is another one, which wasn't heavily focused on but is quite important. You will be able to get sales from existing customers and I currently have 35 email subscribers.

    Finding suppliers - Another key component when looking for products to dropship is to find suppliers who have sold a lot of that product that you want to sell and are negotiable on price. You may have to prove to them you are a loyal customer first, or even buy in bulk but try negotiate where possible.

    Share

    DD
    Danny D.Current store owner
    Founder of TheMusicGig, have been running this website for the last 13 months and have have completed 180 orders from various countries, mostly coming from Australia. I have put my main focus on Facebook Ads & Google ads to achieve sales and SEO for long term growth and organic sales.

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.