All prices in USD
  • Avg. revenue /month
    $2,486
  • Avg. sessions /month3,434
  • Avg. profit /month
    $1,883

Business Story

Why this business was started

I was looking for a good side-income while studying at university, however it has grown to big and I cannot manage it anymore. I really wanted to gain experience in e-commerce and this was one of the best ways for me to do that. I now feel I have a lot of experience to start a new store from scratch, when I have more time.

The reason of selling this business

I was looking for a good side-income while studying at university, however it has grown to big and I cannot manage it anymore

What's involved in running this business

Order fulfilment, customer service, social media, ad creation, researching new products.

This business was founded: about 1 year ago
Time to run this business: approximately 18 hours per week

Description

General description

The Power Mask was started after similar masks were discovered on social media, particularly Instagram. I knew the product could be very promising and it has certainly proven that. The masks are great for all events and holidays, such as parties, raves, new years eve, photoshoots, Instagram photos and of course, Halloween.

Why should someone buy this store?

The store is certainly a store that I would love to see become one of the biggest and most popular in the industry. I currently don't have enough time to continue doing this due to university study taking up a large portion of time. If you buy this store and market it towards people in a way that creates value for the different events listed above, then you would certainly see the profitable aspect of the business. One of the best thing about this store is that it does not require a continuing update of products. The current 8 different mask colors are sufficient to keep the store going, however you could add more products if you wanted to.

How can the future owner improve the business?

As mentioned above, the store could be improved with another variation of mask or maybe even another product that could pair up with the mask and used as an upsell. It would be very beneficial to invest money into using influencers to take amazing photos which you have the rights too and therefore can gain an advantage over competitors.

What work have you put into the store?

I personally created the store, added the products, wrote the product descriptions, I grew and managed the social media side of it. I create all the ads, fulfil all orders and take care of all the customer service. This work could be outsourced however I don't have time to look into this right now.

Traffic and Performance

  • Avg. revenue /month
    $2,486
    Verified
  • Avg. sessions /month3,434Verified
  • Avg. profit /month
    $1,883
  • Profit Margin45%
  • Avg. sales /month400
Other details about profit: The profit is much greater during Halloween months, which has obviously skewed the data presented by Shopify
Total revenue
  • $34,804
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 48,080Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $1
      /year
    • Paid Apps
      $35
      /month
    • Facebook, Instagram, Google
      $100
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All images will be transferred via email and a lot of the photos are already uploaded to Shopify or they can be found from the supplier
    • Personal support after sale

      I will provide the basics. I'll show you around the store, show you the email dashboard, show you how I fulfil orders and answer any questions you may have.
    • Domain

    • Product photos

      All photos will remain on Shopify
    • Social media

      Total followers21,000subscribers
    • Suppliers

    • Mailing List

      2,000subscribers

    Seller‘s Advice

    How to grow this business

    It would be very important to find a way to have this store maintaining sales year-round. As you can see, it does very well in the Halloween months, but it could be a very good opportunity if you are able to generate sales all year.

    Skills to have

    You should have basic knowledge of how to run Instagram and Facebook accounts. Also, you should be able to take care of orders and customer service if you are not willing to outsource this job.

    Share

    TH
    Toby H.Current store owner
    I am a 20 year old University student entering into exams. I am needing more time to focus on the exams and I cannot do this while running multiple stores. I love e-commerce and I am always looking our for the next big product, after I have finished my degree.

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