All prices in USD
  • Avg. revenue /month
    $6,109
  • Avg. sessions /month8,954
  • Avg. profit /month
    $1,527

Business Story

Why this business was started

Back in 2019, I was creating a lot of instagram pages and growing them. This was one of the pages. I thought it had potential so I created shopify store for it.

The reason of selling this business

I'm going abroad for studies next year. Also, for the last 16 months, I've spent a lot of time trading and I like it a lot more than ecommerce.

What's involved in running this business

Most of the products are sourced from china using a supplier. They have their own app. You can fulfill all orders with a few clicks. For print on demand, I use an app called fuel and the fulfillment process is automated. For the beauty products, the process is automated as well.

You would need to run ads, take care of the customers with good customer service, run the social media accounts etc.

This business was founded: almost 3 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,109
    Verified
  • Avg. sessions /month8,954Verified
  • Avg. profit /month
    $1,527
  • Profit Margin25%
  • Avg. sales /month150
Other details about profit: I've been running the same ads for 2 years now. So my ads are definitely suffering from ad fatigue. Not to mention, I've hardly used lookalike audiences. The only reason the store is still profitable even after me being lazy is because I spend a good amount of time on the social media accounts promoting the business.
Total revenue
  • $207,707
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 304,452Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $15
      /year
    • Paid Apps, Shopify Transaction Fees
      $200
      /month
    • Facebook Ads
      $2,800
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      logo, images, pod designs via google drive
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      the store already had all the photos
    • Social media

      Total followers60,000subscribers
    • Suppliers

      Product sourcing apps included along with supplier contact information.
    • Mailing List

      6,500subscribers

    Seller‘s Advice

    How to grow this business

    Recently, I added hundreds of makeup/skincare products to the store. Although I've not promoted them since it requires a subscription from the supplier. It's $400 a year. It didn't make much sense to pay the amount since I have been planning to sell the store. But yes, I would get the subscription and then send some samples to influencers to tiktok and insta. There are sellers on fiverr that can do the research and give you a list of influencers in the pride niche. That is going to be very profitable for you. All the beauty products are high quality and sourced from Canada.

    I would also create mobile apps for the store to generate more traffic. Especially for this brand, it's going to do great.

    I would also spend time and money into google ads. It's really untapped and there's a lot of potential for pride shop. A lot less competition. Even on FB ads, you won't find much competition really.

    Recently, FB removed interests from their targeting like pride, lgbt etc. So established businesses in the niche like mine are really great since you can use custom audiences using the customer lists, email etc.

    • Tiktok - I can't use tiktok since it's banned in India. Needless to say, this store has a lot of potential in tiktok.

    Skills to have

    You need to know how to run social media accounts and run ads as well.

    DM
    Deku M.Current store owner
    I'm Paul. I started my dropshipping journey back in 2018. Since the IOS 13 update I've had troubles with FB ads so I spent a lot of time trying to make this store a brand. The reason I'm selling this store is because I'm quitting dropshipping, it has become really difficult to dropship from India. Not to mention, I'm going abroad for studies next year. Also, for the last 16 months, I've spent a lot of time trading and I like it a lot more than ecommerce. If you are interested in the LGBT+ niche, this is the best store to acquire.

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