All prices in USD
  • Avg. revenue /month
    $5,229
  • Avg. sessions /month3,060
  • Avg. profit /month
    $1,307
  • Inventory value
    $859

Business Story

Why this business was started

I started this store to learn how to operate an e-commerce business. I have built this business to become mostly automated and return solid profits particularly around Q4 of the year.

As this product dominates its niche, the facebook ads saw huge success with ROAS minimum 3x - 15x for whole campaign durations. The Facebook pixel has hundreds of campaign data built up on it and can easily be extremely profitable for the next buyer. We will provide all creative Facebook ad material ever created (photos, videos, testimonials, ad copy, ad learnings, tips and tricks) etc.

As you can see in the screenshots we sold over $100,000 in 6 weeks to over 1,000 customers and had to scale back ads due to too much demand and being out of stock. We put orders on pre-order whilst running minimum ads - this explains the decline in sales in January 2021. Due to COVID we saw long delays in stock production so didn’t scale the ads back up again. By early 2021 my other business required full time attention and as a result I have not scaled this store since then and organically made $55,000 over 2021 with little effort and attention to this store. In addition, store success is from Australian customers ONLY - there is huge potential to make thousands more profit by targeting worldwide. Fulfillment team can ship product worldwide.

Shopify valuation of this store = $93,000.00 (see screenshots)

I have built extremely strong branding around this product with over 200+ 5-star real reviews on the website, over 4100+ real IG followers and over 4000 real email customer list. Much of our advertisement comes from organic user generated content (UCG).This strong branding and high quality product is why we have a customer return rate of 27.21% in 2021 and why customers choose our product over drop-shipping alternatives. This product is a kitchen necessity with ever-growing high demand and has the ability to grow to become a household well-known brand with the right focus and attention.

The reason of selling this business

Honestly, after the fantastic results in Q4 2020 ($130,000 in 3 months) I was not going to sell this business and continue to grow it into 2021. However, I run other businesses that require my full attention. It was a very difficult decision as this business has huge potential, a loyal customer base and very little branded competitors - but I would rather see this business flourish in the hands of a new owner that can give it the time and focus it needs to grow to its full potential.

What's involved in running this business

Outside of running Facebook ads - this business is almost entirely automated.

  • We have one supplier that is not on Aliexpress (meaning product is hard to imitate) who we have locked in prices with. You buy stock periodically and the supplier produces and ships it to the fulfilment team. This process is 90% automated. Stock can be shipped anywhere in the world.

  • We have a fulfilment team overseas who holds your stock, counts inventory, fulfils orders and ships out orders. You never touch stock. You simply transfer them funds and they fulfil batches of orders, take care of updating shipping information etc. This process is 90% automated. Inventory is able to be shipped to anywhere in the world.

  • We have one trustworthy virtual assistant (VA) who replies to all emails, social media comments and messages on behalf of the brand. The VA also posts on social media using the planned out social media calendar content. We have established all required customer communication templates already. This process is 100% automated.

  • We have the website established with all apps required. We have recovery emails and sms programs installed which auto-generate to convert customers who left their cart behind.

Running Facebook ads is the only operation of the business required. This requires little time and effort as you have access to hundreds of previously successful campaigns to duplicate and thousands of different ad creatives with proven successful ad copy. Simply set up the campaigns and let them run - you will only require 30 mins to adjust campaign budgets sporadically.

Other benefits; - We have over 4100+ real instagram followers and a social media content planner that has planned content (planned images, captions, hashtags) until the end of the year. - We also have instagram influencers we work with and who create organic content for posts weekly. You will be provided a full list of these influencers. - We have a huge amount of organic instagram posts that haven’t been used yet and can be posted to the feed. This will be provided to you. - We have over 200+ real 5-star reviews on our website - We have over 4000+ email subscribers on our mailing list.

This business was founded: over 2 years ago
Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,229
    Verified
  • Avg. sessions /month3,060Verified
  • Avg. profit /month
    $1,307
  • Inventory value
    $859
  • Profit Margin25%
  • Avg. sales /month197
Other details about profit: IMPORTANT PLEASE READ This store has the ability to make over $50,000+ in sales per month as we did $63,000+ in November 2020 and $55,000+ in December 2020 before scaling down the Facebook ads due to out of stock and putting orders on pre-order. I was then focusing on my other businesses that need more of my time and unable to invest the time into this one - this explains the decline in sales. Shopify is skewing the figures to include months that we were not focusing on the business or running ads. When the business is actively running ads, our monthly revenue from was $10k in Oct (we started ads at the end of this month), $65k in Nov and $55k in December = total average of $43,000/month with a profit of $8,600+ per month. The average profit margin sits at minimum 20% to 35%. Our monthly revenue in April was $15k from emailing alone and profit margin was 20% and take home profit was $3,000. Our monthly revenue in June was $10k from emailing alone and profit margin was 25% and take home profit was $2,500. As you can see in the screenshots, when we decided to advertise again through sending out minimal emails we achieved immediate sales - like flicking on a switch. You can see that from January 2021 - Sept 2021 we have put minimal effort into the business with little/no paid advertising and only advertised through emails and achieved $56,000. You will very easily see thousands in take home profit from minimal work and minimal human structure that can be done from home without ever touching stock. How much you choose to spend on Facebook ads is up to you. We see extremely high ROAS from small investment in paid advertisement so this marketing channel is worth your time. In addition, email marketing has been extremely effective in retargeting our loyal customer base for repurchase. Often customers repurchase 3+ times with us. Current 2021 returning customer rate of 27.21%.
Total revenue
  • $156,875
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 91,817Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $29
      /year
    • Shopify apps
      $20
      /month
    • Facebook advertising
      $1,292
      /month
    • Virtual assistant cost per month
      $110
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      A Google Drive Folder will be created and shared for all business files.
    • Personal support after sale

      Will be available 24/7 for any support needed for 3 months after purchase. You can rest assured that any customer issues or refunds that need to take place for orders that were placed before the new owner takes over I will take full responsibility for and cover any costs of and will be happy to have a staff account on the store to ensure I am able to assist with this if need be. During the support period I will provide you all the data and everything you need to run the exact same advertisements to ensure your success. If you are the successful buyer, you will be given; - Supplier information (contact, current prices etc) - Fulfillment team (contact, current rates etc) - Shopify account (access and all details) - Domain - Instagram account with over 4,100+ real IG followers (access, creatives, influencer list) - In depth social media posting plan (creatives, captions, hashtags) that is complete until Q1 2021. - Facebook account (access and more) with 2,444+ followers - Facebook Pixel (access to hundreds of campaigns and creatives) - All creatives (picture and video) and ad copy - All branding/logo material etc. - 4000+ email subscribers and email templates - Virtual assistant contact, all templates and materials required - All business systems, templates, processes and documentation required In addition we will provide all new product ideas we have curated and partly sourced.
    • Domain

    • Product photos

      A Google Drive Folder will be created and shared for all business files.
    • Social media

      Total followers6,596subscribers
    • Suppliers

      I have one supplier that is not on Aliexpress (meaning product is hard to imitate) who we have locked in prices with. You buy branded stock periodically and the supplier produces and ships it to the fulfilment team. I have a fulfilment team that holds stock, counts inventory and ships out all orders. They provide reports for inventory and you simply monitor inventory levels and pay for batches of product being shipped out. They take responsibility for any damaged or lost orders. They are very responsive and we have a good relationship.
    • Mailing List

      4,100subscribers

    Seller‘s Advice

    How to grow this business

    As mentioned, the business has untapped potential. All incredible sale results are only from Australian customers. - Opportunity to target worldwide customers and scale. - Opportunity to grow email marketing as have extremely loyal customer base that has given the store incredible returns based off free, simple email campaigns. - Opportunity for new product launch (ideas will be provided). - Opportunity to try google ads / SEOs / Tiktok and Pinterest ads. - Opportunity to grow influencer marketing. - Opportunity for wholesale in brick and mortar stores (this was received well by a large company in New Zealand however, due to COVID we could not bring to life).

    We fully believe that this store, if product lines are extended, could be Australia’s #1 cutlery supplier.

    Skills to have

    Understanding of Facebook ads or hire someone who does. I am happy to provide guiding on what worked well for us as well as provide learning resources. If you understand Facebook ads, this business is the perfect lucrative opportunity for you.

    Share

    TB
    Taylor B.Current store owner
    Hi! I am a serial entrepreneur with various businesses in the digital field.

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.