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$49,999 USD

Thuggies

www.thuggies.com

Appears in Fashion and apparel , Established stores, Canada, British Columbia, Vancouver, Inventory, Large Business, Businesses using Shipstation for Sale, Business and Franchises under $50,000

General description

Asking price includes:
US Branded Site (total 2017 revenue US$92,898), Canadian Branded Site (total 2017 revenue: CA$101,691), Corporate/Custom Sales/Amazon/Outside of Shopify (US$66,000 total in 2017).

Unique, comfortable, profitable.

8 year old apparel company with great potential. Year over year growth, and loyal following with great repeat sales. All products are made of premium high quality materials, and have sold in 49 countries. Business partners lack time to concentrate on this brand further.

  • Established 3PL
  • 5+ year manufacturer relationship
  • AOV $100+
  • Full turn-key business
  • Featured in Vice, Huffington Post, 1st Page of Reddit, ESPN, Dragon's Den

Sale also includes offline corporate/promotional sales, many with repeat sales YOY. Includes ski resorts (Vail Resort, Heavenly Lake Tahoe, Mount Seymour, Panorama Mountain Resort, SilverStar Mountain Resort), beer companies (Heineken, Okanagan Spring, Pabst Blue Ribbon), universities (Arizona State University, Texas State University, San Diego State University, University of Arizona, University of North Carolina Davis, University of Florida, Ohio State University, Florida State University, University of Calgary), and many more.

What began as one outrageously long, pullover hoodie has spawned into hoodies and onesies sized for the whole family. We provide comfort; plain and simple. Each product is made to keep you cozy whether you’re lounging at home, on a boat, scaling a mountain (be careful), getting dry post surf, skiing, snowboarding, keeping warm on and off the field or doing many other great pastimes too numerous to mention.

Check out our tall hoodies, the Original Thuggie and Zip Thuggie, our child-sized Thugglet, our Funzie Onesie with butt flap, our be-hooded beer cozy the Chuggie and our ever expanding catalogue of Thuggie'd out apparel.

Financials and traffic

As of November 2017 the use of a 3PL has reduced the need for US$18,700 in annual expenses for part-time shipping staff.

With more due diligence on profit maximization and reducing expenses, total profits could be bolstered significantly.

US$20,000 in long term loans were paid off in 2017 reducing claimed profit to US$7,800, previous years with similar operation profited US$30,000

Average profit/month

$1,000 USD

Average overall profit margin

33%

Average number of sales/month

179

Value of inventory

$27,300 USD

Recent revenue

$395,193.00 USD

Recent traffic

478,518 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Recently transitioned to 3PL in November 2017, reducing overhead operating costs and increasing capacity.

With some diligence and attention expenses could be reduce with a closer attention to detail.

Expense item

Cost

Shopify plan

$135.00/month

Subscriptions (ie. Mailchimp, apps)

$27.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$2,275.00/month

Inventory warehouse

$300.00/month

Domain

$3.00/month

Inventory

The inventory is packaged in a branded drawstring bag, then a poly bag, and includes barcodes by SKU. We can ship the product through NAFTA into the USA to avoid any duties.

Located in Vancouver, BC

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

thethuggie

Instagram

thethuggie

Pinterest

thuggies

Twitter

thethuggie

Mailing list

18,500 subscribers

Social media followers

33,550 people

Q & A

Why should someone buy this store?

  • full turn-key business
  • Great/unique brand presence
  • great profit margins (32.5% average)
  • great AOV
  • 5 year relationship with manufacturer
  • unique product with great word of mouth growth
  • extensive 4-5 star reviews

How can the future owner improve the business?

  • huge potential with sports licensing
  • unique and large surface area for promotional marketing
  • investment in up-selling/cross-selling apps to further increase AOV
  • Reduce expenses

What work have you put into the store?

Over the 8 years, we've been challenged with dedicating time to this business. As a side business for the partners, growth could be much higher due to limited capacity (since we all have full times jobs).

We built the business with time in mind. We have built an excellent site, an automation framework in Mailchimp, and great customer service infrastructure. We work with an established 3PL, and have thousands of brand photos to use.

Our brand does not require constant new designs. Thuggies has been successful in launching 2-4 new designs a year while keeping our best sellers and removing poor performers. No need to continually change with every season.

How many hours does it take to run this business per week?

6 hours

$49,999 USD

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