Tie The Knot Shop
Tie The Knot Shop...a wedding supply store started about 5 months ago after I was super motivated after my own wedding. During my wedding planning, I found there were only few key players in the wedding industry online and found myself going to etsy and amazon for everything.
I started the store as a dropshipping store but ran into issues with products being shipped from overseas - packages arrived in bad condition and the long delivery caused customers to be concerned about their purchases.
When I started, I primarily used facebook ads to get traffic. Which brought prospects to site at a decent rate - just not enough to convert to make the cost of paid ads worthwhile.
The last few months, I've turned to POD - printing bride/bridesmaid themed shirts which are a popular trend for bachelorette parties, etc. I believe there is an opportunity to maximize sales in this area, especially with a US based POD company, however I've decided to step away from this store to put more time towards another business I have.
I'm certain this store can generate a good flow of business by simply advertising and switching up some of the products. Best of Luck!