Tobacco Root General Store
Tobacco Root General Store came to fruition when I was on a roadtrip. As I drove through Yellowstone territory, there was a road called Tobacco Root. It's a real rugged but beautiful area - so it inspired the aura for this store!
TRG is focused on a male/20-30/single demographic and focuses on a beautiful, rugged bachelor pad type of vibe. It has Modalyst independent retailers supplying the products at the moment but of course could be changed once you are the owner of the store.
This store is using a custom theme that is not originally supplied by Shopify, but its VERY easy to use and is highly responsive. I love it!
The store is using a mega-menu for the menu since it offers more ease and function than the original navigation feature on Shopify. The store has branding materials as well as a pre designed logo AND A FACEBOOK page with the Shop set up.
I also created a mailchimp for this account that is integrated and ready to go.