All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month13,857
  • Avg. profit /month

Business Story

Why this business was started

Valued at $35,320 - looking for a quick sale!

TotMerch is a baby/child supplies brand providing unique gadgets and toys to help parents worldwide. The global market for baby care products is projected to exceed $100B in the next 5 years, and this is the perfect opportunity to gain a head start in an incredibly passionate and growing niche!

The store was started in February 2019, and has already generated over $50,000 in revenue with about 60-70% profit margins before ad spend.

The store has been marketed with Facebook/Instagram ads, yielding approximately 16% net profit margin after ad spend. As part of the store exchange, I will teach you how I generated these numbers in less than 2 months of the store operating!

TotMerch has about 800 followers on Instagram and 700 on Facebook in a very passionate audience, with the opportunity to build a huge social following as the brand grows.

There is a good amount of pixel data included in the sale, which will enable you to discover the true potential of the store through Facebook advertising.

The reason of selling this business

I am regrettably selling this store because I no longer have the time to dedicate to it. However, TotMerch still holds huge potential which could be achieved by the new owner of the store, with my guidance and assistance.

What's involved in running this business

The majority of time initially should be spent researching new product ideas in the niche, and testing them with Facebook/Instagram ads. I will provide my unique testing process as part of the sale.

The ads which respond best with the audience should then be scaled, and you should dedicate time to producing and testing quality ad creatives to see what engages your audience most.

I have setup the basic automated email flows, however email marketing campaigns could be launched and scheduled a few times per week to generate additional store revenue.

TotMerch's social platforms could also be improved, to drive additional free organic traffic to the site.

Order fulfilment can be completed through Oberlo, or via a sourcing agent. This means you, or your VA, can easily fulfil orders with a few clicks. I will provide advice regarding sourcing agents, based on my experience.

This business was founded: 7 months ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month13,857Verified
  • Avg. profit /month
  • Profit Margin16%
  • Avg. sales /month750
Other details about profit: Profit margins are 50-70% before ad spend. After FB/IG ad spend, approx 16% net margin with room for scale.
Total revenue
  • $56,860
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 97,000Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Paid Apps
    • Facebook/Instagram

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Not Included
    • Personal support after sale

      I will provide after-sale marketing and general admin support. This is based on over a year of e-commerce experience across numerous stores.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers1,500subscribers
    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    I would continue to test new products within the niche, which can be done very effectively with Facebook ads. You could also send products to micro-influencers for product reviews, and launch video ads on Facebook using the content. This would improve the branded TotMerch experience.

    The possibilities are endless, and I regret not having the time to spend on this store! :)

    Skills to have

    Knowledge with Facebook ads would increase the rate of TotMerch's growth, however the existing pixel data means the store is also great for a beginner looking to make a head start in Facebook advertising.

    The store has great potential to be outsourced with the use of virtual assistants, providing passive income.

    Jake T.Current store owner
    I'm a passionate entrepreneur from the UK, with over a year experience in ecommerce. TotMerch was a really fun store to work on, and holds great potential for the right buyer, but I am now short for time as I focus on expanding my business in other areas :)


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