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$14,990 USD

Toy Room

www.toyroom.com.au

Appears in Toys and games , Australia, Queensland, Business and Franchises under $20,000, Medium Business

General description

We started and launched the business around September 2017. This was going to be my wifes focus long term, the setup and build took several months to gain the quality look and feel that it has. Since then with the birth of our first child and a busy blended family and home, family is now going to be her number one commitment and priority moving forward. Time restraints make this hard to juggle a business to do it justice and grow it while growing a family at the same time.

The sale of the store and domain includes an established Instagram and Facebook accounts along with the [REDACTED] store & all logo and branding files.

The website is predominantly listing stock that is small and easily shipped at low cost.
No stock is included with the sale. However, we could arrange a starter pack of best selling stock for the purchaser if required. This would be an additional charge and we would simply charge at cost.
The website could list any type of stock that is wanted to be sold as well as easily set it up to drop ship also.
Minimal marketing has been done to date to drive brand awareness and grow the business and with some marketing and drive the name and quality look of the site will drive sales. Time needs to be invested initially which we are poor on having.
We also are able to suggest suppliers and contacts for current listed stock and also suggested suppliers for future products.

Financials and traffic

We have trialled many different apps and also a number of different products on the website. We believe we have now established the correct mix of product and apps. There is plenty of scope to add additional products though.
Initial setup costs to build a quality site as well as other initial costs have been absorbed by us but have kept profit low overall, these costs are not an issue for the purchaser as they were all initial build and setup.

Average profit/month

$250 USD

Average overall profit margin

50%

Average number of sales/month

25

Lifetime revenue

$9,129.00 USD

Lifetime traffic

26,419 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$50.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

toyroomau

Instagram

toyroomau

Mailing list

200 subscribers

Social media followers

350 people

Q & A

Why should someone buy this store?

It is great for someone wanting to start out with a solid, highly professional website. There is also the Amazon store attached and both Facebook and Instagram pages are setup as well. All the legwork has been done. Next step is to market the business and make the brand known in the market space prior to the next Christmas season.

How can the future owner improve the business?

Marketing. Very little marketing has been undertaken to date.

What work have you put into the store?

We have setup the store with a customised design and a premium theme. All product descriptions have also been written individually to ensure optimal unique content for search engines. The Amazon store has also been setup and many listings have been optimised to increase conversions.

$14,990 USD

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