trackvalley

I started this ecommerce business back in 2018 to generate a second income and it exceeded my expectations. I wanted to do things the correct way from the beginning so I purchased a premium theme and had lots of custom graphic design work done such as the logo and branding. The theme also has many customisations to improve user experience.

This is not a typical drop shipping and print on demand business. My team and I do not operate the churn and burn store method, we build long lasting stores that last years. I have a keen interest in running and track & field however this is not required to keep the store successful and to turn it into a 5 figure per month business.

I run 5 different stores that are all much bigger than this one so I want to leave it to someone who can really grow it and make it into something special, it’s difficult to run this business even for an hour a day with all my other commitments. I cannot give it the time it deserves to grow this to a 15k per month business which would be easy with Facebook ads and other channels. The store is open since October 2018. Since I started the site until September 2020 I didn’t spend $1 on advertising. All traffic during that period was free organically from Instagram. The revenue was $7.7k for that period with no ad spend. Our Instagram account has over 8k followers and is such a great resource to have. Since beginning advertising on Facebook in September 2020 we generated over $22k in revenue with insane profit margins. The average order value is $87 which allows for better margins. The store has 2 main product groups, apparel and footwear. All apparel is through print on demand so no stock is required. Orders are automatically fulfilled by Printful which are great. There is literally nothing to do, its 100% automated. There are over 100 apparel products with custom designs. Nothing is clipart or recycled. So there is no competition for the same design. All source files will be included in the sale. The footwear group is made up of one pair of shoes that has massive ROAS and is fulfilled and drop shipped by a combination of an agent on Aliexpress and a private agent depending on the country of the customer. There has been many days where the footwear product has seen ROAS of 10.0. So for every $10 in ad spend I am making $100. I have identified the best audiences on Facebook and will be providing all these in the sale. So the new owner of the store will be able to make serious money from day 1. The extra benefit with this product is that multiple customers have bought multiple products. Many have purchased 2 and 3 of the same product. Even with the ads off we did a couple of $500 days in February. The store also has a very healthy conversion rate of 1.3% but that could certainly be improved. It also has a 8.43% customer return rate which is extremely high and provides a better lifetime value of our customer.

As a drop shipping business there is no risk as there is no inventory to purchase. I will also provide 2 weeks email support for any questions you may have. I really want the new owner to make well over 5 figures per month on this store as it has a large market segment it is definitely possible.

To grow the business to a 5 figures per month store I would start with creating a Facebook ad video. I didn’t have any video to use just a photo that I got a graphic designer to make. Videos work much better so this would really increase conversion rates. Then I would scale the Facebook ads to increase sales. Then I would run Google shopping ads. The Shopify valuation is $17,050 so this is a bargain. (see screenshot)

POD items are fully automated. Some products need to be ordered from the supplier but it is extremely quick and easy. I will provide the supplier details with the sale. The other part of the business is monitoring the Facebook ads.

I would start with creating a Facebook ad video. I didn’t have any video to use just a photo that I got a graphic designer to make. Videos work much better so this would really increase conversion rates. Then I would scale the Facebook ads to increase sales. Then I would also start Google shopping ads. The sky is the limit to grow this into something really special.

We also never set up any reviews. We have a basic page that has some reviews but they are not current and to grow the business we would install a review app. All supplier details will be provided to the new owner so everything is in place to start generating sales from day 1.

The whole fulfilment process is very easy and knowing Facebook ads would be an advantage but I will provide all the targeting details to the new buyer so it will be easy to take over if you are not experienced. Basis skills like posting on social media would be required.