- Avg. revenue /month$79
- Avg. sessions /month512
- Avg. profit /month$55
- Inventory value$22,650
Business Story
Why this business was started
I started this business with my friend and co-founder in the beginning of 2020, we were extremely passionate in this niche and had some great ideas for potential products to grow it into a real brand that could make a difference within the sport we love. In addition to making an impact charitably, we realized there was a massive opportunity to gain marketshare within the community if we were to provide an excellent product with a great message.
The reason of selling this business
Although it has been an incredible ride growing this and speaking with all types of wonderful people, we really can't make the time necessary between day jobs and real estate ventures. The business is extremely ready to 'take off' with the right owner, we just can't allocate the time necessary to properly scale it to the potential it has within it.
What's involved in running this business
- Managing the designer and creating new designs and products based on market and customer feedback
- Fulfilling orders when necessary and providing top-tier customer support
- Managing ad campaigns across all channels and developing new strategies based on results
- Speaking with and identifying suppliers, sampling fabric, colors, designs, measurements, etc
- Managing Social Media Accounts to ensure up-to-date and clean online presence
- General website maintenance
Traffic and Performance
- Avg. revenue /month$79
Verified
- Avg. sessions /month512
Verified
- Avg. profit /month$55
- Inventory value$22,650
- Profit Margin55%
- Avg. sales /month10
Expenses
- Shopify plan
- $29/month
- Inventory warehouse
- $1/month
- Domain
- $12/year
- Google Workspace & Shopify App
- $13/month
- $10/month
- Shipping & Transaction Fees
- $14/month
Sale Includes
Physical inventory
Logo and branding assets
Can transfer all google folders to your own account via transferring of all admin email addresses and google drive folders. Branding assets include logos, secondary & tertiary logos, instagram, facebook, and twitter content, etc. In addition, we have a large collection of future product designs that can be released in the future, buyer would not have to create any for at least 6-12 months if creating these designs. (Includes 6 hat designs, 18 regular shirts, and 8 performance shirt designs), all of which will be included with sale and transferred via google drive / google account transfer.Personal support after sale
Will provide personal support for up to 3 months post-acquisition, and willing to provide an additional amount for an agreed upon fee. Support includes zoom conferencing weekly to answer any and all questions, as well as one-off phone calls when necessary. We have a vast experience in product fulfillment, advertising, design work, and more, and happy to step in and share what we know and be as useful as a resource as possible. We are motivated to see this brand grow with the right owner and want to do our best to ensure that happens. After 3 months, we will be happy to provide the same amount of support (or more, or less) as 'consultants', which can be arranged during the sale.Domain
Product photos
Transferred via Google Drive (have over 1200 product photos in various settings) that can be used in social media posts, store website posts, etc.Suppliers
We have multiple supplier relationships that would be happy to continue working with buyer, and also happy to share our methodology for identifying quality suppliers for each product type. Suppliers are based in Guangdong, China and are fluent in English and highly experienced in what they do, they were chosen after a careful selection process of interviewing and messaging a large number of potential candidates.Mailing List
150subscribers
Seller‘s Advice
How to grow this business
- Ad Scaling Across all Platforms (TikTok, Google Ad Network, Pinterest, Youtube)
- Diversify Selling Platforms (Amazon, Fishbrain)
- Expand into Retail Locations (i.e. Local Fishing/Outdoor Stores)
- Sell within Niche Online Marketplace Sellers (i.e. Fishbrain)
- Continue Building Community around Products (i.e. Facebook Group)
- Influencer Utilization (IG & TikTok)
- Brand Ambassador Growth (In-Place, but Haven't Utilized Heavily)
Skills to have
- Knowledge around online (paid) advertising (can outsource to agency if necessary, and can give referrals)
- Basic understanding of the niche and customer profile would be beneficial -We will provide post-sale support to assist with everything if buyer is inexperienced in any of these categories
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