All prices in USD
$9,085
  • Avg. revenue /month
    $79
  • Avg. sessions /month512
  • Avg. profit /month
    $55
  • Inventory value
    $22,650

Business Story

Why this business was started

I started this business with my friend and co-founder in the beginning of 2020, we were extremely passionate in this niche and had some great ideas for potential products to grow it into a real brand that could make a difference within the sport we love. In addition to making an impact charitably, we realized there was a massive opportunity to gain marketshare within the community if we were to provide an excellent product with a great message.

The reason of selling this business

Although it has been an incredible ride growing this and speaking with all types of wonderful people, we really can't make the time necessary between day jobs and real estate ventures. The business is extremely ready to 'take off' with the right owner, we just can't allocate the time necessary to properly scale it to the potential it has within it.

What's involved in running this business

  • Managing the designer and creating new designs and products based on market and customer feedback
  • Fulfilling orders when necessary and providing top-tier customer support
  • Managing ad campaigns across all channels and developing new strategies based on results
  • Speaking with and identifying suppliers, sampling fabric, colors, designs, measurements, etc
  • Managing Social Media Accounts to ensure up-to-date and clean online presence
  • General website maintenance
This business was founded: over 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $79
    Verified
  • Avg. sessions /month512Verified
  • Avg. profit /month
    $55
  • Inventory value
    $22,650
  • Profit Margin55%
  • Avg. sales /month10
Other details about profit: Normal apparel-based E-commerce margins, sales were dependent on when we would turn on advertising campaigns. As you can see in May-July, this is what the brand has potential to do monthly, we just didn't have the time and resources to continue growing at that pace. Can easily scale to $250/day post-acquisition (same day) depending on how comfortable buyer is with paid media.
Total revenue
  • $2,299
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 14,859Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $12
      /year
    • Google Workspace & Shopify App
      $13
      /month
    • Facebook
      $10
      /month
    • Shipping & Transaction Fees
      $14
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Can transfer all google folders to your own account via transferring of all admin email addresses and google drive folders. Branding assets include logos, secondary & tertiary logos, instagram, facebook, and twitter content, etc. In addition, we have a large collection of future product designs that can be released in the future, buyer would not have to create any for at least 6-12 months if creating these designs. (Includes 6 hat designs, 18 regular shirts, and 8 performance shirt designs), all of which will be included with sale and transferred via google drive / google account transfer.
    • Personal support after sale

      Will provide personal support for up to 3 months post-acquisition, and willing to provide an additional amount for an agreed upon fee. Support includes zoom conferencing weekly to answer any and all questions, as well as one-off phone calls when necessary. We have a vast experience in product fulfillment, advertising, design work, and more, and happy to step in and share what we know and be as useful as a resource as possible. We are motivated to see this brand grow with the right owner and want to do our best to ensure that happens. After 3 months, we will be happy to provide the same amount of support (or more, or less) as 'consultants', which can be arranged during the sale.
    • Domain

    • Product photos

      Transferred via Google Drive (have over 1200 product photos in various settings) that can be used in social media posts, store website posts, etc.
    • Social media

      Total followers4,993subscribers
    • Suppliers

      We have multiple supplier relationships that would be happy to continue working with buyer, and also happy to share our methodology for identifying quality suppliers for each product type. Suppliers are based in Guangdong, China and are fluent in English and highly experienced in what they do, they were chosen after a careful selection process of interviewing and messaging a large number of potential candidates.
    • Mailing List

      150subscribers

    Seller‘s Advice

    How to grow this business

    • Ad Scaling Across all Platforms (TikTok, Google Ad Network, Pinterest, Youtube)
    • Diversify Selling Platforms (Amazon, Fishbrain)
    • Expand into Retail Locations (i.e. Local Fishing/Outdoor Stores)
    • Sell within Niche Online Marketplace Sellers (i.e. Fishbrain)
    • Continue Building Community around Products (i.e. Facebook Group)
    • Influencer Utilization (IG & TikTok)
    • Brand Ambassador Growth (In-Place, but Haven't Utilized Heavily)

    Skills to have

    • Knowledge around online (paid) advertising (can outsource to agency if necessary, and can give referrals)
    • Basic understanding of the niche and customer profile would be beneficial -We will provide post-sale support to assist with everything if buyer is inexperienced in any of these categories

    Share

    LM
    Luke M.Current store owner
    Hello! We are the co-founders of TrophyCatch Supply, and we are two younger entrepreneurs with a strong interest in fishing, and two years ago, we found a opportunity in the market to create/build a brand that we wanted to be proud to wear, and also be charitable to causes that were extremely important to us. We are very invested in seeing the success of this brand flourish, and want to do everything we can with the new buyer to make that happen.

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