True is a yoga-inspired clothing brand, selling high-quality t-shirts, yoga pants and yoga accessories. It is a dropshipping store, using Printful for the custom apparel, and Oberlo (Aliexpress) for all other products. I created the store when I discovered a love for yoga at a young age, and wanted to share it with the world.
The target market is 25-40 year old women. Quite a lot of market research was performed, talking to potential customers, looking at similar stores and relevant instagram pages.
A lot of work has gone into the store, including branding, product images, descriptions and plugin configuration. The most challenging part was setting up post-checkout cross-sell, which is now functioning. This means that after an item is sold, the customer is presented with a one time offer with a countdown to buy another item with only one click.
The sale includes the store, Instagram page with over 550 followers, Facebook page (mostly only so I can run Facebook/IG ads with Pixel), the domain [REDACTED] the email [REDACTED], an Instazood (instagram growth) campaign and up to 30 days of support after the sale of the site.
So far, I have run Facebook/Instagram ads and a few influencer campaigns on Instagram, only ever getting sales from the influencer campaigns. The next owner can focus more time and attention on influencers to find hot products, and then scale them via Facebook/Instagram ads.
I am selling the business because I no longer have nearly enough time to focus on marketing, as I am going away for the summer and then moving to university. I have put so (so so so) many hours into this, and I know it will succeed in the right hands.
Financials and traffic
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