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$249 USD


Appears in Fashion and apparel , Cheap Businesses, Canada, Nova Scotia, Halifax, Printful stores for sale, Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Print on demand, Small Business

General description

True is a yoga-inspired clothing brand, selling high-quality t-shirts, yoga pants and yoga accessories. It is a dropshipping store, using Printful for the custom apparel, and Oberlo (Aliexpress) for all other products. I created the store when I discovered a love for yoga at a young age, and wanted to share it with the world.

The target market is 25-40 year old women. Quite a lot of market research was performed, talking to potential customers, looking at similar stores and relevant instagram pages.

A lot of work has gone into the store, including branding, product images, descriptions and plugin configuration. The most challenging part was setting up post-checkout cross-sell, which is now functioning. This means that after an item is sold, the customer is presented with a one time offer with a countdown to buy another item with only one click.

The sale includes the store, Instagram page with over 550 followers, Facebook page (mostly only so I can run Facebook/IG ads with Pixel), the domain [REDACTED] the email [REDACTED], an Instazood (instagram growth) campaign and up to 30 days of support after the sale of the site.

So far, I have run Facebook/Instagram ads and a few influencer campaigns on Instagram, only ever getting sales from the influencer campaigns. The next owner can focus more time and attention on influencers to find hot products, and then scale them via Facebook/Instagram ads.

I am selling the business because I no longer have nearly enough time to focus on marketing, as I am going away for the summer and then moving to university. I have put so (so so so) many hours into this, and I know it will succeed in the right hands.

Financials and traffic

Not relevant because I haven't been putting much work into marketing.

Average profit/month

$5 USD

Average overall profit margin


Average number of sales/month


Lifetime revenue

$161.00 USD

Lifetime traffic

1,463 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Instazood costs about $15/month, optional Instagram growth service that I pay for.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)




What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media



Social media followers

570 people

Q & A

Why should someone buy this store?

This store has an extreme amount of potential, and is available at a great price because I haven't had enough time put into marketing to show its true potential with numbers yet.

How can the future owner improve the business?

The future owner can improve the business by talking more with customers to find what products they'd like and implementing them. They can also focus more on marketing and advertising the store to find new customers.

What work have you put into the store?

I have developed the website and social media around a cohesive brand. I have put over $500 into the store, making for a lot of information from the Facebook pixel.

How many hours does it take to run this business per week?

5 hours

$249 USD

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