Why this business was startedSimply put, my wife. Wearing heavy, flashy bracelets and wristbands cannot be done when you teach 3rd Grade students. We had the idea of creating a shop where people could purchase "alternate" forms of jewelry. These items help people to feel good about themselves and increase their confidence.
The reason of selling this businessLooking to move on to other projects. We are attempting to work towards more of a passion project instead of seeing this all the way through though, while we are listing we are not simply letting the website sit vacant.
What's involved in running this businessSo far, this is a very simple business concept and can be done by a single person that understands all of the nuisances of running an online store. Social Media management and advertising, tracking and ordering products, and generating store traffic. We do have some generic Facebook Ads running - We plan on spending a couple hundred dollars to get a base following and season our Facebook Pixel. I have included a screenshot - Please see that for reference.
Logo and branding assets
Everything that has been created so far will be transferred with this sale. The logo design is NOT trademarked nor is the name. Pictures, ad copy, logo will all be sold and can be sent over via email.
Social media accounts
Personal support after sale
For a week or so after the sale I would be more than happy to answer questions about marketing channels, what my intentions have been so far, and generally help the transition of the store. If something seems to be "missing" just ask I am more than happy to send any relevant information.
Product photos all come from the standard Oberlo listings - Nothing unique here.
How to grow this businessA Social Media schedule needs established and Instagram Influencers need to be contacted. I would a solid Influencer program and generate traffic at a cheap rate initially, then switch to more dedicated Facebook Ads for the long term. There are a couple similar target markets that can be used with these products & it should be fairly easy to grow given the proper care.
Skills to haveSocial media management/advertising, Instagram influencer marketing specifically. Proper use of Oberlo if wanting to continue in current format.
Michael R.Running this business for about 1 month
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