All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month4,579
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

As a result of the global pandemic, demand for at-home fitness equipment and inspiration sky-rocketed in the UK. We identified an opportunity to provide customers with premium, space-saving fitness equipment at affordable prices. All our equipment is designed to be smart and space-saving, e.g. Adjustable Dumbbells, Adjustable Kettlebells, Foldable Exercise Bench, Dumbbell Trees.

The reason of selling this business

We started Trulines whilst on furlough. We poured hours-and-hours of sweat into establishing and growing the business. We're now in full-time employment (as well being expecting parents) so we no longer have the time to dedicate to expanding the company. Whilst we enjoy keeping fit, we're not in the fitness industry, and therefore we feel we're limiting the companies growth potential. We believe the company will flourish if owed by someone embedded in the industry, who is able to keep up with trends and consumer demands.

What's involved in running this business

Social Media - Building the online community on Socials, e.g. YouTube, Instagram, Facebook, Twitter Advertising - Creating, executing and optimising advertising campaigns on Social and PPC Fulfilment - Picking, packing and sending customers orders in a timely fashion Customer service - Responding to inbound customer queries in a timely manor Finance - Managing the relationship with our Accountant and responding to Bookkeeping queries Suppliers - Building and maintaining relationships with our suppliers in the UK and Overseas Customer Experience - Creating engaging customers journeys online and managing our web presence - Pricing decisions - Competitor analysis

This business was founded: about 1 year ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month4,579Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin1%
  • Avg. sales /month50
Other details about profit: We have been focussing on scale rather than profit this year. More information on our management accounts will be provided during the sale.
Total revenue
  • $121,969
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 68,690Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Employees
    • Domain
    • Privy Marketing Software
    • Facebook, Instagram Paid Ads
    • Adobe, Shutterstock, Canva, Xero
    • Accountant, Bookeeping, Courier Company

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All brand creative assets will be transferred via DropBox
    • Personal support after sale

      I will provide email and phone support for 30 days following the Sale, up to 30-hours in total. I'll provide support related to Suppliers, Product Mix, Promotion and Advertising, Pricing and Competition.
    • Domain

    • Product photos

      All product photos will be transferred via DropBox
    • Social media

      Total followers700subscribers
    • Suppliers

    • Mailing List



    Edward G.Current store owner


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