- Avg. revenue /month$808
- Avg. sessions /month3,167
- Avg. profit /month$500
- Inventory value$10,000
Why this business was started
My daughter and I started Unicornabilia because she wanted to pursue an entrepreneurial career and achieve financial independence. She loves teen fashion and all that is pink, glittery or rainbow related. The unicorn aesthetic captures that vibe perfectly. We did some research and found there wasn't a unicorn-based brand that was well known then. There was an opportunity to become the most recognizable unicorn-themed brand, which we have in effect become. We developed Unicornabilia-branded products and our audience loved them. We quickly grew to 80,000 Instagram followers. We continue to firmly believe in the future potential growth of this brand and business.
The reason of selling this business
Two years into the process, my daughter had a change of heart and decided to go back to school (college) to pursue an academic career. While I fully support her decision, I have other business interests and no time to run Unicornabilia, unfortunately. After all the work put in to establish a solid foundation for growth, the business has sadly been neglected over the last several months, running in "auto pilot" mode, and we feel it's best to sell it to someone who can devote time to re-ignite it and take our vision to the next level.
What's involved in running this business
- Select/source new products to be introduced every year or so
- Work with suppliers in China to develop/modify products to fit the brand
- Maintain and control product inventory, including products stored at Amazon FBA (Prime)
- Manage Unicornabilia store front at Shopify and Amazon
- Fulfill orders placed through Shopify channel
- Manage (or outsource) advertising campaigns (Google Ads, Amazon ads)
- Manage social media (particularly Instagram, with 80,000+ followers)
Traffic and Performance
- Avg. revenue /month$808Verified
- Avg. sessions /month3,167Verified
- Avg. profit /month$500
- Inventory value$10,000
- Profit Margin50%
- Avg. sales /month60
- Shopify plan
- Inventory warehouse
- Review app
- Google Ads
Logo and branding assetsLogo and name are both registered trademarks with the USPTO. Will transfer files through Dropbox and assign ownership of intellectual property.
Personal support after sale2-hour phone call to go over business, plus 1-hour weekly phone calls over following 6 weeks.
Product photosThousands of product photos, including authorized influencer photos. Will transfer through Dropbox.
SuppliersWill make introduction to current key suppliers in China (all English-speaking).
How to grow this business
We are proud to have developed a powerful brand (registered trademark), attractive products and a very interested audience. We've built a very solid foundation for the business. What the business needs to grow over the coming years is primarily marketing. In particular, ongoing SEO development (including blog articles and back links), e-mail marketing and well-managed Google Ads campaigns and Amazon advertising campaigns.
Skills to have
You don't need to be a specialist in anything to run a branded store, but you need to be willing to learn a bit of everything.
More importantly, you need to be passionate about we stand for. We are not really a unicorn product brand, but we are unmistakably and unapologetically in love with the unicorn aesthetic: rainbow colors, glitter and pink. Lots of rainbows, glitter and pink! Our products reflect this passion. It's not the unicorn, it's the "unicornability" that matters to us. For us, pink is not only a color -- it's an attitude; rainbows are magical; and all that glitters is fun! Rainbows, glitter and pink are key spices in the magical sauce we sprinkle on our products to inspire girls and women, particularly tweens and teens. The goal at the end of our rainbow is to encourage you to express your best self in a way that makes you feel positive, inside and out. If you share this passion, you've got the most critical qualification to run Unicornabilia. Anything else you can learn or outsource.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.