All prices in USD
  • Avg. revenue /month
    $808
  • Avg. sessions /month3,167
  • Avg. profit /month
    $500
  • Inventory value
    $10,000

Business Story

Why this business was started

My daughter and I started Unicornabilia because she wanted to pursue an entrepreneurial career and achieve financial independence. She loves teen fashion and all that is pink, glittery or rainbow related. The unicorn aesthetic captures that vibe perfectly. We did some research and found there wasn't a unicorn-based brand that was well known then. There was an opportunity to become the most recognizable unicorn-themed brand, which we have in effect become. We developed Unicornabilia-branded products and our audience loved them. We quickly grew to 80,000 Instagram followers. We continue to firmly believe in the future potential growth of this brand and business.

The reason of selling this business

Two years into the process, my daughter had a change of heart and decided to go back to school (college) to pursue an academic career. While I fully support her decision, I have other business interests and no time to run Unicornabilia, unfortunately. After all the work put in to establish a solid foundation for growth, the business has sadly been neglected over the last several months, running in "auto pilot" mode, and we feel it's best to sell it to someone who can devote time to re-ignite it and take our vision to the next level.

What's involved in running this business

  • Select/source new products to be introduced every year or so
  • Work with suppliers in China to develop/modify products to fit the brand
  • Maintain and control product inventory, including products stored at Amazon FBA (Prime)
  • Manage Unicornabilia store front at Shopify and Amazon
  • Fulfill orders placed through Shopify channel
  • Manage (or outsource) advertising campaigns (Google Ads, Amazon ads)
  • Manage social media (particularly Instagram, with 80,000+ followers)
This business was founded: over 4 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $808
    Verified
  • Avg. sessions /month3,167Verified
  • Avg. profit /month
    $500
  • Inventory value
    $10,000
  • Profit Margin50%
  • Avg. sales /month60
Other details about profit: Most of our sales (and profits) currently come from the Amazon channel, where average sales over the last 6 months has been around $1,600/month, even though it has been running essentially in "auto pilot".
Total revenue
  • $41,219
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 161,538Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $150
      /month
    • Domain
      $15
      /year
    • Review app
      $12
      /month
    • Google Ads
      $100
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo and name are both registered trademarks with the USPTO. Will transfer files through Dropbox and assign ownership of intellectual property.
    • Personal support after sale

      2-hour phone call to go over business, plus 1-hour weekly phone calls over following 6 weeks.
    • Domain

    • Product photos

      Thousands of product photos, including authorized influencer photos. Will transfer through Dropbox.
    • Social media

      Total followers80,000subscribers
    • Suppliers

      Will make introduction to current key suppliers in China (all English-speaking).
    • Mailing List

      3,000subscribers

    Seller‘s Advice

    How to grow this business

    We are proud to have developed a powerful brand (registered trademark), attractive products and a very interested audience. We've built a very solid foundation for the business. What the business needs to grow over the coming years is primarily marketing. In particular, ongoing SEO development (including blog articles and back links), e-mail marketing and well-managed Google Ads campaigns and Amazon advertising campaigns.

    Skills to have

    You don't need to be a specialist in anything to run a branded store, but you need to be willing to learn a bit of everything.

    More importantly, you need to be passionate about we stand for. We are not really a unicorn product brand, but we are unmistakably and unapologetically in love with the unicorn aesthetic: rainbow colors, glitter and pink. Lots of rainbows, glitter and pink! Our products reflect this passion. It's not the unicorn, it's the "unicornability" that matters to us. For us, pink is not only a color -- it's an attitude; rainbows are magical; and all that glitters is fun! Rainbows, glitter and pink are key spices in the magical sauce we sprinkle on our products to inspire girls and women, particularly tweens and teens. The goal at the end of our rainbow is to encourage you to express your best self in a way that makes you feel positive, inside and out. If you share this passion, you've got the most critical qualification to run Unicornabilia. Anything else you can learn or outsource.

    Share

    HM
    Helio M.Current store owner
    My name is Victor. My daughter and I together have founded Unicornabilia as a way for her to grow into a business management, and together we have managed all aspects of the business for the past couple of years. She has recently decided to go back to school and is no longer active in the business. I have other business interests, so the Unicornabilia business has suffered from lack of attention. We have decided to sell it to someone who has the time to re-energize it and the ambition to grow it.

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