This is a general store focussed on unicorns and 'all things magical'- mostly female-oriented products such as make up and glitter but also clothes and phone cases for both genders. I've kept it quite close to the unicorn theme but the niche has broad appeal so could be widened. I've installed Oberlo and SEO checker to make sure that the site will be found on search engines. Variants have been conscientiously included with the correct product images attached for ease of shopping for the customer.
It's a store with great potential that hasn't been realised yet. I haven't had the time to invest to really grow the social media following etc, but the unicorn theme is huge and growing and there's a real opportunity to expand the product range and publicise the store much wider. The store is well-built with a logical structure and good use of collections and images.
How can the future owner improve the business?
Expanding social media reach through growing the Instagram account and creating Facebook, Twitter, Pinterest followings. Expanding the product ranges and looking for new, emerging products to complement existing stock. Some of the collections need to be tidied up to make sure all products are included and a full choice is available to customers.
What work have you put into the store?
A large amount of time designing and building the store, writing punchy product descriptions including calls to action plus researching popular products and promoting them on Instagram.
How many hours does it take to run this business per week?
I'm a start-up entrepreneur with a range of businesses and side hustles. I've really enjoyed my journey with unicornheaven but can't give it the time it deserves. I hope someone else can take it forward and enjoy healthy profits long into the future!