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Screenshot of sold business untitled-artisan.com

Untitled Artisan

untitled-artisan.com

Appears in Art and photography , Trending stores, United States, Ohio, Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Established stores, Business and Franchises under $5,000, Medium Business

General description

I've built this business from the ground up to construct a better life for my daughter and I. The site has been online for about 6 months, with traffic being run to it for about 3 months via facebook/instagram/pinterest/adwords and I've also focused on organic traffic.

Included with this sale are various social media accounts ripe with growth. These include a Facebook business page (500+ likes), Facebook fan page (300 extremely loyal members), Instagram page (550 organic followers, not purchased), YouTube channel (with some original content), Tumblr, Pinterest, and Twitter. Also included is the original domain name as well as a "re-direct" domain name of similar spelling. Additionally, an email list of 1200+ active subscribers is included as well.

It is a drop shipping business model with no inventory and only ePacket deliveries from reliable suppliers.

A majority of the profits have been reinvested into the business thus far. It features a premium conversion friendly theme, various critical time saving apps, original content, and stellar customer service. I've reinvested in giveaways, free gifts, products sent to influencers for reviews, and a variety of other organic and customer centric expenses.

Branding has been a key focus from the beginning. I've placed great emphasis on customer service and creating a brand voice for the company. Focusing on branding has generated a great group of loyal followers, and given a professional appearance to the website as a whole. All of the social media has been grown organically. The site is currently ranking on page 2 in a USA google search of prime keywords for the niche with minimal SEO optimization. SEO is a current focus to raise the rank beyond page 2 as I've seen a lot of organic traffic already and want to encourage that free traffic stream.

I've formed close relationships with various Youtube influencers that have allowed me the use of their videos for advertisements, links in their bio, and public recommendations. There are various interviews in the website blog featuring interviews with the influencers which drives traffic to the site organically through YouTube. I have various winning ad-sets on Facebook with 3.0+ RoaS that are ripe for scaling and many original content videos that are ready for ad creation.

Emails are sent weekly (sometimes 2 x per week) to retain a high open rate, provide value through content announcements, giveaways, and discounts. Our Welcome message has a 50% open rate with a 25% click through. Additionally, I've created automated email notifications on shipping status's, have the app Aftership installed for delivery status updates via email/SMS, and have had stellar response from customers on the communication level of the company in general.

We have a loyal fan base and provide a hobby based business model that customers are passionate about. We have a recurring customer base, with many of them adding to cart as a sort of "wish list", as they're looking forward to their next purchases.

I'm selling the business to pursue other ventures. Dreams of building more businesses, different business models, working in different industries, and time constants have led me to the decision to sell. I feel that the site itself has enormous potential for growth as I've focused on finding a passionate, hobby based, upward trending product and build a brand around it.

Financials and traffic

Profit margins have increased as I've begun to scale. By increasing certain product prices, being strategic about discounts/site sales, and seasoning the facebook pixel I have increased the profits margins substantially.

Average profit/month

$3,330 USD

Average overall profit margin

30%

Average number of sales/month

386

Lifetime revenue

$28,753.00 USD

Lifetime traffic

39,522 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$30.00/month

Subscriptions (ie. Mailchimp, apps)

$80.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$2,500.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

UntitledArtisan

Instagram

untitled_artisan

Pinterest

Untitledartisan

Twitter

UntitledArtisan

Mailing list

1,200 subscribers

Social media followers

2,500 people

Q & A

Why should someone buy this store?

The store is based around a passionate set of hobbyist customers, with the framework of an excellent brand behind it. There is an enormous potential for scaling and it's currently making good enough profit, with minimal enough work, that it's a very viable business. The store itself is designed around the "demographic" I've found via the data I've accumulated. It's a highly female demographic, mostly 40+ yrs old, therefor the site has been designed for them specifically. Femine color schemes, elegant design, ease of use, and a voice that resonates with them.

How can the future owner improve the business?

There is incredible room for growth. While scaling, outsourcing excellent customer service, order fulfillment, and other various tasks would make it relatively "hands off" as a passive income generator. Focusing on building out the social media, original content, related product roll outs, creating new ad-sets (using existing content/creating new content. IE videos for ads). It's a passionate crowd of fans and if you maintain the "voice" I've established, you're set up for success. I've followed a Jab, Jab, Jab, Right Hook strategy that people respond to with great praise and loyalty.

What work have you put into the store?

An enormous amount to get it to this point. All of the design in every respect. All of the ad creation, graphic (website/social) creation, as well as the social connections on all levels. I've designed the email campaigns, website, social media presence, advertisements and unique content videos, finance management, advertising management, personal connections, customer service, order fulfillment, product choices/descriptions, promotions, and more. This site is built to succeed from the ground up.

How many hours does it take to run this business per week?

20 hours

Store images

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