All prices in USD
  • Avg. revenue /month
    $5,123
  • Avg. sessions /month13,988
  • Avg. profit /month
    $2,000

Business Story

Why this business was started

I decided to start the business because I wanted to create a successful dropshipping store as I had a failed boutique in the past. I did substantial research into what is trending, experiencing growth and would be a winning industry. It was very apparent that mink lashes was the way to go.

The reason of selling this business

I have decided to sell because I have other interest and need Urban Lashed to be run by someone who is more dedicated.

What's involved in running this business

I have put a substantial amount of hours into the business so that you won't have to. Outside of advertising, email marketing, posting to IG regularly the business runs itself.

There is no need to use Oberlo which means manually syncing each product. Our lashes are fulfilled by a differed 3rd party company. All you have to do is select the orders you wish to play and pay for them. The orders will be fulfilled in 2-3 days. You can also offer 5-8 day USPS shipping. Your customers will never know that you ship from China if you choose that option. They will see that the product is coming from California. Emails are sent automatically, no need to sync from Aliexpress to oberlo.

This business was founded: 5 months ago
Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,123
    Verified
  • Avg. sessions /month13,988Verified
  • Avg. profit /month
    $2,000
  • Profit Margin20%
  • Avg. sales /month850
Other details about profit: Our first month we made $16k in revenue with 1800 orders in 3 weeks, only focusing on a free plus shipping offer in order to build our list. The store's average revenue is less because I have am no longer advertising. I only averaged 2 weeks advertising per month the first three months due to personal reasons. Average profits dropped drastically when factoring in May and June. There is huge potential to raise profit margins by raising the average order value and reducing advertising costs as I am not as savvy with facebook advertising.
Total revenue
  • $20,491
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 55,954Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Facebook
      $1,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I will transfer you the website, all graphics created, social media, blog posts, logos, etc. via an agreed upon method with sale.
    • Personal support after sale

      I will provide you with support for 1 week via email after sale. I will train you, give you tips, and tell you everything I have learned and all of my hopes and dreams as to what my vision of the company.
    • Domain

    • Product photos

      I will send you all product photos that I have. You will also have all customer photos sent via instagram.
    • Social media

      Total followers9,100subscribers
    • Suppliers

      Not Included
    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    Urban Lashed has so much potential. You have an opportunity to expand your product offering. The store only offers mink lashes, however you can expand to human hair, silk, and various animal furs. Urban Lashed right now offers different products, however I did not cross sell or upsell or email market. There is a huge opportunity when it comes to lash lift products, lash supplies, individual lashes, lash kits, merch, lash related jewelry, and so much more! There is also an option to target those who are interested in started a lash business by offering classes you can download, as well as starting a blog.

    I just came across sales funnels recently. The utilization of a click funnel would be especially profitable.

    Urban Lashed is a great investment as the false lash industry is growing. Your customers are buying a product that they fall in love with and re-order time and time again unlike other industries. There is a potential to offer a subscription service or even a subscription box.

    Unlike some other stores, Urban Lashed is an actual brand. We have had success marketing to Canada and the UK as well. We haven't even begun to penetrate the market. Over the next five years Urban Lashed can be a known International Brand on the level of even the most known lash stores. The beauty industry is a billion dollar industry projected to grow substantially over the next five year.

    Even though our lashes currently are not branded, that hasn't stopped our customers from falling in love with our product. I would suggest branding and focusing on social media influencers. as this would allow you to charge as much as $20 per lash strip which is what competitors are charging.

    Skills to have

    I would suggest having knowledge of facebook advertising or employing someone. Social media and email marketing would also be beneficial.

    Share

    IH
    Indira H.Current store owner
    Hi! I am Indira. The owner and creator of Urban Lashed. My dream for Urban Lashed was to be a recognizable brand and top supplier of mink lashes. Unfortunately, I am unable to commit to Urban Lashed at this time, therefore it is with regret that I am selling. I have put thousands of hours into Urban Lashed and have created a business that I am proud of. It is my hope that Urban Lashed will reach its full potential as it has exceeded my expectations only being in business for 3 months. I will be considering all offers.

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