I have worked within the dental profession for over 30 years and set my son up with an oral health company just over a year ago when he took on a marketing apprenticeship. Utterbrush was set up as an online subscription based oral health shopping experience to encourage people to buy the right brush at the right time (3 monthly) We spent a lot of time researching what customers wanted and also spoke to many dental professionals about the range we were looking to bring to market. They halved the amount of inventory that we had been offered from the manufacturer. Our USB was that out handles and heads were seperate and that you as the customer chose what you prefered, this allowed for many configurations. They varied from chunky infant brushes that were easier to hold and with suckers on them to stick to the sink or bath to multicoloured childrens brushes to a variety of adults handles including adult chunky handles for elderly customers and those who may struggle with arthritus etc. The handles were designed to stay with you for min of a year but new interchangeable heads would arrive in the post with toothpaste, floss, interdental brushes etc every 3 months to remind you they needed replacing. Teh heads themselves are smaller than those in the supermarket and softer as recommended by dentists. So much damage is caused by people brushing to hard and if the heads are too big they just cant reach everywhere. With todays hot news very much around plastic waste this means only 1/3rd of the tooth brush is disposed of every 3 months with the handle being reuseable. We noted also that people struggled with floss etc so although we had that as part of our armory we also had interdental brushes that also fitted into the toothbrush handles. It was very much a mix and match system for the individual with so many possible configurations. I huge amount of children still visit our dentists and dental schools every year due to poor oral hygiene and this is so distressing to see which i have many times, a young child sedated while all their teeth are extracted In this digital world what child wouldnt want to receive a parcel in the post addressed to them every few months with new supplies and stickers or a game and advise and tips for the parents. The manufacturers are developing new products all the time so it will be easy to incorporate additional products to the shopping basket with the repeat business guarenteed We have already taken delivery of a number of each of the product offerings and now the manufacturer has a distribution centre in the UK which they didnt have a year ago. We dont have any use now for the website, facebook page, for the handles and brushes, toothpaste, interdental brushes, floss, reverse tip brushes any more as my son was seduced to go and work for Mercedes (toothbrushes vs cars!!) and im busy running my own dental company. We are very early in the marketing of Utterbrush and the manufacturers have just marketed to 3000 dental hygienists to get behind teh product and promote it. Currently Utterbrush is the only UK distributor and the manufacturers have more marketing planned for the UK and there is currently only one UK employee who is handling all sales related calls etc as we have no one to operate Utterbrush.
There is huge potential with this start up company. Inventory is already here ( i will need to check exactly how much but over £3500, marketing is already underway so the dental profession will be familair with it and be able to endorse it. There are other companies but the USP of Utterbrush really sets it apart from the rest. Kits have been made up to be left in surgeries so that patients can see them/feel them and a pricing structure has been set up so that you can sell to dentists and let them sell them on or sell though the website directly to the patient with the intent to be bringing their whole family with them as we have something for everyone. Oral health must be improved in this country.
So much more marketing needs to be done, some of which will be carried out by the manufacturer. Professional funky photos (look at makeup brushes for example) were planned to be taken to appear on Instagram to make what is quite a boring every day item appeal more to the younger generation. Dental Surgeries can be set up with display racks also which they could have on a sale or return basis. With dental corporates growing and acquiring more practices it would make sense to bring them on board and have a unique offering over and above the supermarket
Spent a long time putting together all the variations to make the shopping experience easy. The recurring orders and subscriotion box apps are both easy to reinstall
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