- Avg. revenue /month$90,867
- Avg. sessions /month41,024
- Avg. profit /month$25,536
- Inventory value$24,000
Why this business was started
Before the vaccines were released, surveys showed that ~40-50% of Americans were highly reluctant to be vaccinated. We started VacSeen.org to launch a pro-vaccine movement to help end the pandemic, and it took off.
The reason of selling this business
VacSeen was a side project for us. This business simply grew too large for us to manage it properly and continue expanding it. Now that it's clear that COVID-19 will become seasonal and be with us for the foreseeable future, VacSeen has a ton of potential to encourage boosters, expand into content marketing, strike corporate partnerships, etc.
What's involved in running this business
- Periodically place reorders with suppliers (via email, easy)
- Avalara handles all our sales taxes.
- All advertising has been via Facebook ads. Periodically post topical updates on the Facebook page and run broad interest campaigns to drive sales.
- Shipping and fulfillment is completely handled by an excellent fulfillment partner in upstate New York, named MonthlyBoxer. They also handle customer service.
Traffic and Performance
- Avg. revenue /month$90,867Verified
- Avg. sessions /month41,024Verified
- Avg. profit /month$25,536
- Inventory value$24,000
- Profit Margin25%
- Avg. sales /month7,500
- Shopify plan
- Inventory warehouse
- Klaviyo Email
- 574-VACSEEN phone line
- Avalara Sales Tax + Google Business Email
Logo and branding assetsProfessionally produced TV ad, 3 celebrity endorsements (Colin Mochrie, Greg Proops, Perd Hapley), loads of customer testimonials and photos, variety of logos and banners and more. Files will be transferred in original full resolution via a folder-organized Google Drive. Vector files (.ai and .pdf) of the logo, banner, and bracelet manufacturing specifications are included.
Personal support after saleWill walk you through everything in a recorded session. Will make myself available for the first month after transition via 1 hour weekly video calls. Afterwards, happy to help via email.
Product photosGoogle Drive folder of assets.
SuppliersWe have special pricing with [REDACTED], the largest supplier of silicone bracelets in the US. We are also listed as a named insured on their liability insurance.
How to grow this business
We expect COVID to be with us and in the news for many years to come, though hopefully not on the front page every single day. The brand is established and 47,924 customers have ordered 1+ times, there are a number of directions we would take it if we had the time:
International: Many countries have barely started vaccination. There's opportunity to replicate what we've done in the US internationally, leveraging the brand's credibility in the US.
Boosters: We expect boosters to become an annual/semi-annual "push" for the foreseeable future. The pandemic is one of very few truly universally impacting events - a shared trauma. We expect people and organizations to continue supporting vaccination as boosters and new vaccines emerge.
Beyond COVID-19: Vaccine hesitancy isn't going to stop with COVID. The anti-vaxxer narrative has moved from fringe to mainstream, and this is becoming a divisive/political issue for all vaccines.
Partnerships & B2B: We would partner with stadiums, healthcare organizations, non-profits, etc to distribute VacSeen bracelets at point of vaccination or when you show proof of vaccination.
Products: We've had a lot of requests for t-shirts, necklaces/chokers, hats, pins, bumper stickers, etc. We think we could increase AOV, conversion rates, and repeat order rates by offering a wider variety of items.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.