All prices in USD
  • Avg. revenue /month
    $90,867
  • Avg. sessions /month41,024
  • Avg. profit /month
    $25,536
  • Inventory value
    $24,000

Business Story

Why this business was started

Before the vaccines were released, surveys showed that ~40-50% of Americans were highly reluctant to be vaccinated. We started VacSeen.org to launch a pro-vaccine movement to help end the pandemic, and it took off.

The reason of selling this business

VacSeen was a side project for us. This business simply grew too large for us to manage it properly and continue expanding it. Now that it's clear that COVID-19 will become seasonal and be with us for the foreseeable future, VacSeen has a ton of potential to encourage boosters, expand into content marketing, strike corporate partnerships, etc.

What's involved in running this business

  1. Periodically place reorders with suppliers (via email, easy)
  2. Avalara handles all our sales taxes.
  3. All advertising has been via Facebook ads. Periodically post topical updates on the Facebook page and run broad interest campaigns to drive sales.
  4. Shipping and fulfillment is completely handled by an excellent fulfillment partner in upstate New York, named MonthlyBoxer. They also handle customer service.
This business was founded: about 1 year ago
Time to run this business: approximately 6 hours per week

Traffic and Performance

  • Avg. revenue /month
    $90,867
    Verified
  • Avg. sessions /month41,024Verified
  • Avg. profit /month
    $25,536
  • Inventory value
    $24,000
  • Profit Margin25%
  • Avg. sales /month7,500
Other details about profit: Average order size is ~$21. Costs us $6 for product + shipping + fulfillment. Customer acquisition to date has been mostly via Facebook ads. This was a side project for us and we never diversified to other advertising channels.
Total revenue
  • $1,181,277
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 533,320Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $80
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $10
      /year
    • Klaviyo Email
      $80
      /month
    • Facebook
      $100,000
      /month
    • 574-VACSEEN phone line
      $6
      /month
    • Avalara Sales Tax + Google Business Email
      $56
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Professionally produced TV ad, 3 celebrity endorsements (Colin Mochrie, Greg Proops, Perd Hapley), loads of customer testimonials and photos, variety of logos and banners and more. Files will be transferred in original full resolution via a folder-organized Google Drive. Vector files (.ai and .pdf) of the logo, banner, and bracelet manufacturing specifications are included.
    • Personal support after sale

      Will walk you through everything in a recorded session. Will make myself available for the first month after transition via 1 hour weekly video calls. Afterwards, happy to help via email.
    • Domain

    • Product photos

      Google Drive folder of assets.
    • Social media

      Total followers5,000subscribers
    • Suppliers

      We have special pricing with [REDACTED], the largest supplier of silicone bracelets in the US. We are also listed as a named insured on their liability insurance.
    • Mailing List

      39,012subscribers

    Seller‘s Advice

    How to grow this business

    We expect COVID to be with us and in the news for many years to come, though hopefully not on the front page every single day. The brand is established and 47,924 customers have ordered 1+ times, there are a number of directions we would take it if we had the time:

    1. International: Many countries have barely started vaccination. There's opportunity to replicate what we've done in the US internationally, leveraging the brand's credibility in the US.

    2. Boosters: We expect boosters to become an annual/semi-annual "push" for the foreseeable future. The pandemic is one of very few truly universally impacting events - a shared trauma. We expect people and organizations to continue supporting vaccination as boosters and new vaccines emerge.

    3. Beyond COVID-19: Vaccine hesitancy isn't going to stop with COVID. The anti-vaxxer narrative has moved from fringe to mainstream, and this is becoming a divisive/political issue for all vaccines.

    4. Partnerships & B2B: We would partner with stadiums, healthcare organizations, non-profits, etc to distribute VacSeen bracelets at point of vaccination or when you show proof of vaccination.

    5. Products: We've had a lot of requests for t-shirts, necklaces/chokers, hats, pins, bumper stickers, etc. We think we could increase AOV, conversion rates, and repeat order rates by offering a wider variety of items.

    Share

    IM
    Ian M.Current store owner
    Co-founded by Greg Akselrod and Ian Mikutel. Both of us are 12-year veterans of product management with a mix of experience from Microsoft and Amazon.

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