All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month130
  • Avg. profit /month
  • Inventory value


General description

Global Movement: Van Nation is a unique brand representing a global movement of young travelers who seek simplicity, beauty, and adventure on the open road in an iconic VW camper van.

Why: We love the VW Vanagon culture; with the camper meetups, friendly greetings on the road, and exchanging stories at beach hangouts. So, we started Van Nation for Vanagon owners to connect and share in each others adventures and misadventures.

Launch: March 2017 we launched - an Instagram page, Shopify site, and first product: a members pin with a sticker giveaway. We had a positive response, and sales started building in correlation with instagram posting with no spending on advertising. Next, we simplified our logo for clothing and added a several t-shirt designs. Then, we added an interactive map to our site to easily visualize the Van Nation community’s locations around the world and share their instagram handles. Both the map and instagram fostered a strong sense of community by featuring our followers and customers. In November 2017, we stopped most our efforts on the business due to outside circumstances.

Product Fulfillment: We are fulfilling sticker and pin orders ourselves using Shopify’s discounted shipping labels. We are also using Printful’s print on demand service to fulfill t-shirt orders, which eliminates the need to handle tshirt inventory and shipping.

What You Get: Inventory - 50 Members Pins Inventory - 20 high quality “United We Roam” vinyl stickers Logo and Tshirt designs Shopify Website and domain Instagram with 6,550 followers Interactive Map 270 subscribers email with 50% open rate

Why should someone buy this store?

You should buy Van Nation if you have adventure van targeted products (or want to develop some) and need a unique brand to sell under or if you would like to develop community events revolving around adventure vans. The current audience we targeted was VW Vanagons but can easily be expanded to any adventure van.

How can the future owner improve the business?

There are a lot of fun directions you can go with this exploding adventure market. Possible next moves are...

  1. Posts at least daily on instagram
  2. Create a Van Nation community event
  3. Gamify adventure travel with exclusive reward patches and stickers for different objectives and locations
  4. Sell collectible adventure van pins featuring popular instagramers’ vans
  5. Partner with adventure van rentals
  6. Checkout Overland Bound website for ideas but focus on the needs of the van life community
What work have you put into the store?
  1. Created Custom image banners and logos
  2. Added Custom interactive map
  3. Added Instagram feed
  4. Linked subscriber list to MailChimp
  5. Linked products
  6. Created product images
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month130Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin56%
  • Avg. sales /month15

Other details about profit: We sold enamel pins, vinyl stickers, and T-shirts with an active business from March 2017 to November 2017. In about 7 months, with no advertising, we received positive community engagement and validated this target audience and initial concept. Product margins and pricing are as follows. Vinyl stickers purchased for $1.22 per sticker and sold for $4 including shipping. Enamel Pins purchased for $3.25 per pin and sold for $12 plus sticker, not including shipping. T-shirts purchased for $15.44 per shirt (which includes printing, packaging, and handling). Sold for $25 not including shipping.

Total revenue
  • $1,466
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 3,010Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain

    Sale Includes

    • Physical inventory
    • Logo and branding assets
    • Personal support after saleNot Included
    • Domain
    • Product photos
    • Suppliers
    • Mailing listNot Included
    • Social Media
      Total followers6,550subscribers
    Timothy L.Running this business for almost 2 years
    My past work experience is as a web designer and Adobe Flash instructor. We also really enjoyed owning "Sandy", our 1984 VW Vangaon Westfalia and sharing in the adventure van and surf culture. Follow us on instagram at westy (dot) family.


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