- Avg. revenue /month$64
- Avg. sessions /month130
- Avg. profit /month$71
- Inventory value$200
Global Movement: Van Nation is a unique brand representing a global movement of young travelers who seek simplicity, beauty, and adventure on the open road in an iconic VW camper van.
Why: We love the VW Vanagon culture; with the camper meetups, friendly greetings on the road, and exchanging stories at beach hangouts. So, we started Van Nation for Vanagon owners to connect and share in each others adventures and misadventures.
Launch: March 2017 we launched - an Instagram page, Shopify site, and first product: a members pin with a sticker giveaway. We had a positive response, and sales started building in correlation with instagram posting with no spending on advertising. Next, we simplified our logo for clothing and added a several t-shirt designs. Then, we added an interactive map to our site to easily visualize the Van Nation community’s locations around the world and share their instagram handles. Both the map and instagram fostered a strong sense of community by featuring our followers and customers. In November 2017, we stopped most our efforts on the business due to outside circumstances.
Product Fulfillment: We are fulfilling sticker and pin orders ourselves using Shopify’s discounted shipping labels. We are also using Printful’s print on demand service to fulfill t-shirt orders, which eliminates the need to handle tshirt inventory and shipping.
What You Get: Inventory - 50 Members Pins Inventory - 20 high quality “United We Roam” vinyl stickers Logo and Tshirt designs Shopify Website and domain Instagram with 6,550 followers Interactive Map 270 subscribers email with 50% open rate
You should buy Van Nation if you have adventure van targeted products (or want to develop some) and need a unique brand to sell under or if you would like to develop community events revolving around adventure vans. The current audience we targeted was VW Vanagons but can easily be expanded to any adventure van.
There are a lot of fun directions you can go with this exploding adventure market. Possible next moves are...
- Posts at least daily on instagram
- Create a Van Nation community event
- Gamify adventure travel with exclusive reward patches and stickers for different objectives and locations
- Sell collectible adventure van pins featuring popular instagramers’ vans
- Partner with adventure van rentals
- Checkout Overland Bound website for ideas but focus on the needs of the van life community
- Created Custom image banners and logos
- Added Custom interactive map
- Added Instagram feed
- Linked subscriber list to MailChimp
- Linked products
- Created product images
Traffic and Performance
- Avg. revenue /month$64Verified
- Avg. sessions /month130Verified
- Avg. profit /month$71
- Inventory value$200
- Profit Margin56%
- Avg. sales /month15
Other details about profit: We sold enamel pins, vinyl stickers, and T-shirts with an active business from March 2017 to November 2017. In about 7 months, with no advertising, we received positive community engagement and validated this target audience and initial concept. Product margins and pricing are as follows. Vinyl stickers purchased for $1.22 per sticker and sold for $4 including shipping. Enamel Pins purchased for $3.25 per pin and sold for $12 plus sticker, not including shipping. T-shirts purchased for $15.44 per shirt (which includes printing, packaging, and handling). Sold for $25 not including shipping.
- Shopify plan
- Inventory warehouse
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
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Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.