All prices in USD
$1,000

Business Story

Why this business was started

I sold several of the pair of sunglasses in a small store post pandemic; it was quite lucrative as a side business that didn't take up much of my time at all. The store, unfortunately closed down and I decided to expand the products and start a store on Shopify.

The reason of selling this business

I don't have the time or personality to regularly engage with social media as this type of product line requires. I greatly enjoyed making the website, and finding products that have GREAT reviews and low cost to the owner. I am more a behind the scenes person who enjoys the preparation and maintenance vs the marketing of the company once it's [REDACTED] as the owner, I cannot separate duties, so I must sell.

What's involved in running this business

The new owner should be keeping up with social media engagement, investing in marketing ads and campaigns. I believe the products are eye-catching and if you spend the money to see where your "sweet spot" is, the sales of a few items will be quite profitable.

This business was founded: 4 months ago
Time to run this business: approximately 2 hours per week

Expenses

  • Shopify plan
    $30
    /month
  • Snapchat
    $10
    /month
  • Canva
    $15
    /month

Sale Includes

  • Physical inventory

    Not available for starter stores

  • Logo and branding assets

    Logo and name can be trademarked by new owner.

  • Personal support after sale

    If any assistance is needed for the established social media page, I will provide. There is a small following but increasing exposure to the page created will give increased traffic.

  • Domain

    Not Included

  • Product photos

    Email if needed, and product photos are obtained from the product pages.

  • Social media

    Total followers300subscribers

  • Suppliers

    Not available for starter stores

  • Mailing List

    100subscribers

Seller‘s Advice

How to grow this business

The small amount of visibility I received was great considering I didn't spend much money on ads. The small campaign on Snapchat increased traffic by 4x in 5 days. A budgeted expense for social media ads will create a high volume of traffic, given the curiosity of shoppers.

Skills to have

The ability to create eye-catching ads that are focused on shoppers who enjoy the random find or a pair of funky sunglasses.

Share

SB
Simone B.Current store owner
I am a small business owner with expertise in many areas of business marketing and sales. I have another business and a full time job that takes up a lot of my time. As a person who enjoys the unique quality of everyone's individual fashion sense and sexual exploration, I have put together pieces that represent the open-minded shopper who likes to stand-out.

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