All prices in USD
  • Avg. revenue /month
    $19,785
  • Avg. sessions /month20,103
  • Avg. profit /month
    $18,750

Business Story

Why this business was started

I am a marketing major at the University of Florida. When I finished my spring semester this past May, I was faced with the choice of taking on a corporate internship or using the skills I'd been learning in school and reading about on my free time (through books like the Lean Startup and 4 Hour Workweek) to generate the location-neutral income that I'd always wanted. I put up a few websites, using my design skills to create advertisements that I would place on Facebook's platform to generate traffic on the website and analyze what led people to convert, which led me to this project and several others I am currently working on.

The reason of selling this business

As I said before, I see a ton of untapped potential in this store. The only revenue stream that has been tapped into is paid advertisements through social media. That leaves Google Ads, Influencer Marketing, and Organic traffic all untapped. I am not passionate enough about the Women's Fashion and Accessory industry to be confident in my success if I were to truly dive in, and for that reason I have decided to sell the business so that I can focus my time and efforts on growing my other businesses.

What's involved in running this business

Daily tasks associated with running this business include managing a team of employees that fulfills orders and answers customer emails, as well as managing social media advertisements. All in all it takes about an hour to two hours at most per day, which can be lowered if you implement certain guidelines for your team of assistants to follow. If you wish to grow the brand, the team would need to grow to include a graphic designer, photographer and a team of ambassadors to advertise the products themselves, but if you wish to continue running the business as I am currently you may do so with less than 2 hours per day.

This business was founded: 9 months ago
Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. revenue /month
    $19,785
    Verified
  • Avg. sessions /month20,103Verified
  • Avg. profit /month
    $18,750
  • Profit Margin20%
  • Avg. sales /month7,000
Other details about profit: We opened for business in May and have scaled out massively since then. We have made nearly $30,000 in profits since then after ALL EXPENSES, and our margins continue to improve as our ads continue to optimize and we shift to organic traffic and sales.
Total revenue
  • $158,282
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 160,826Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Employees
      $1
      /month
    • Domain
      $30
      /year
    • Email Marketing & Upsell Apps
      $50
      /month
    • Facebook Ads
      $30,000
      /month
    • Virtual Assistants
      $500
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      PNG and JPEG files will be transferred by email as soon as payment is received.
    • Personal support after sale

      I am offering a week of complementary Facebook ads consulting following the sale in order to help you set up the ads you need to continue running the store properly. I will also assist you in the week following the sale in transitioning our staff to you and training you in all that you need to know in order to continue the business.
    • Domain

    • Product photos

      All images will be transferred by email as soon as payment is received.
    • Social media

      Total followers225subscribers
    • Suppliers

      Not Included
    • Mailing List

      30,000subscribers

    Seller‘s Advice

    How to grow this business

    To grow this store over the next 5 years, I would focus on three key aspects: 1. Community. I would place great emphasis on growing the brand's social media presence and making it a reflection of the brand, which is something I haven't had time to truly dedicate myself to. Having a strong social presence will help increase organic traffic and sales and will add a lot of legitimacy to the brand. Influencer marketing, photoshoots with models, and cross marketing with other brands are all elements that will contribute to the brand's success. 2. Variety. Continuing to add new products, designs, and collections to what we already offer in order to grow customer retention rates is crucial to the brand's success. 3. Quality. Continuing to work with our suppliers to source better quality pieces that leave our customers ever-more pleased will also help the brand grow into its potential.

    Skills to have

    1. Social media marketing
    2. Graphic design
    3. Team management, and
    4. How to delegate tasks. This is a fully automated business. Virtual Assistants can be hired to handle every task needed to run the business successfully, from handling paid advertisements to customer support. All you need to do is put the parts in motion and you will reap the benefits every single day.

    Share

    MK
    Michael K.Current store owner
    I am a junior at the University of Florida studying marketing, and when faced with the choice of working a corporate internship this summer or taking on a few projects of my own, I decided to start a few online stores to gain some digital marketing experience.

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