All prices in USD
$1,995
  • Avg. revenue /month
    $245
  • Avg. sessions /month729
  • Avg. profit /month
    $125

Business Story

Why this business was started

This business was started just over a year ago with the goal to create and grow a profitable, self sustaining clothing brand.

The reason of selling this business

I am reluctantly listing my business for sale as with a new business opportunity, I no longer have the time spare needed to push this business forward and achieve the high potential it has been showing in recent months. I would love to see this business flourish under my ownership but this is no longer possible so I am looking for a new owner to take over and give it a new lease of life. Until the sale of my business, I will still be using my spare hours to keep the business running profitably ready for new ownership.

What's involved in running this business

Under new ownership, this business would be adaptable to meet new demands and launch new collections to help push the business forwards. Therefore, the day to day running of the business would also be changing from it's current setup to suit your needs and preferences. The brand name Vice Versa is included with the sale however if you wanted to restructure the branding then this poses a great opportunity for you to create something that is unique to your personal taste/vision because of the solid foundations already in place.

Currently we design in house, before purchasing most of our custom designed stock from a UK supplier. We do however, also make small amounts of stock ourselves to cut costs where possible. We will provide all supplier information with the business sale, including all of the clothing design work so you could continue making some/all of the same collections which we currently sell on our store but current stock holds will not be transferred as we only hold minimal amounts of stock. Designing new collections and bringing out new clothing/apparel will be necessary to keep moving the business onwards and upwards so you may chose to design new clothing yourself or hire a freelancer to do this for you (personally recommend Fiverr).

Alongside this, minimal work running the social media accounts would be required. We currently focus all of our efforts towards our Instagram page as we feel this is a much better platform to promote and sell clothing than any alternative. We do run a Facebook page but this is only for advertising purposes so only has a very small following of loyal customers, with only mirrored posts from our Instagram account. Posting to Instagram with our large and expanding audience is a great way to generate organic sales, so you would need to keep posting new content and engaging with the target audience to produce new leads. Minimal photography knowledge would help to maintain high quality posts, while Photoshop skills can help to give posts a professional edge.

Finally, in terms of generating revenue we have been focusing our attention towards bringing in organic sales to keep costs to a minimum and help grow a self sustaining, profitable business. To keep running this business profitably you will need to continue guerrilla marketing alongside paid advertisements. Recently we launched an ambassador program where aspiring Instagram influencers sign up to be a part of the brand and if accepted, purchase an item of clothing for their own personal promotion. The influencer then promotes our brand with their own unique code to earn themselves commission for any of their generated sales. This scheme has deemed very helpful in bringing in good running revenue and free organic advertisements to new potential customers without any additional work. It's also offers you time free Instagram posts from the aspiring Instagram influencers/models. We now have over 100 ambassadors actively promoting our brand and bringing in 100% organic sales. All however are non contracted meaning you could change or retire the program entirely if you decide to. Full details of our ambassador program will be included in the business sale if you chose to continue with the scheme.

Personally if I was taking over and moving this business forwards, I would be looking to keep growing and expanding on the ambassador program already in place. This will help to keep generating more leads and increasing brand exposure, while still earning you a steady stream of revenue. If you are looking to re-brand the business then this could also work great in giving the business a new lease of life, with new logos, collections and maybe even a new branded name. Although the business is currently based in the UK, the store was designed to be relevant in any desired country, offering built in currency conversion and international shipping links. If you are interested in purchasing this business but you are based outside of the UK, don't worry as this business will continue to be just as functional while potentially opening new markets of opportunity.

Finally, this store was professionally designed with a simple yet streamlined user experience in mind. Many hours have been spent in custom coding this store to stand out from the competition, including a lot of behind the scene search engine optimisation to rank the business much higher in similar/same Google search results. Try searching google for different variations of "Vice Versa Clothing/Brand/Store/Official" to see for yourself. Shopify has given this store a speed score of 76/100, meaning much quicker than average page loading times.

Head over to - www.viceversasheffield.com - to see the full function of the store for yourself!

If you have any questions at all, I will be more than happy to help.

This business was founded: over 1 year ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $245
    Verified
  • Avg. sessions /month729Verified
  • Avg. profit /month
    $125
  • Profit Margin50%
  • Avg. sales /month20
Other details about profit: The average profit per month doesn't show the full potential of the profits being made in recent months as it is including months when the brand was being built and not selling to customers. If we break down the recent months from October to the end of February, you can see $850 monthly average revenue, working out at around $425 monthly average profit.
Total revenue
  • $4,409
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 13,137Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $9
      /year
    • Facebook/Instagram
      $50
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All logo and branding assets will be transferred over via Google Drive. This will also include all of our clothing design files.
    • Personal support after sale

      For up to two weeks after the sale, I will be happy to answer all and every question you may have about running the business, also offering my help where neccesary.
    • Domain

    • Product photos

      All product photos will be transferred over via Google Drive. This will also include all of our Instagram edited posts.
    • Social media

      Total followers14,400subscribers
    • Suppliers

      All supplier relationship information will be provided so that you can maintain the same level of product quality if you chose to stick with the same supplier/manufacturer of goods.
    • Mailing List

      150subscribers

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    CT
    Callum T.Current store owner

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