Vigilante Apparel

I acquired this business as it has great potential to scale and was excited to grow the brand. The historical numbers are promising and shows this brand is valuable to consumers.

As a graduating college student, life and my other quickly growing company require the time I was hoping to spend on this brand. I was advised not to spread myself all over the place and to focus 100% on one thing and unfortunately that is my funded business and not this one.

Marketing, fulfilling orders through Oberlo, website updates, sourcing new products, and customer service are the general responsibilities. Bare minimum the business requires 3 hours a week to run. Depending on buyers motivation and time, this business could become a full time operation.

I would focus on rebuilding the community as the historical return customer rate for this brand is ridiculously high. This would involves consistent social media marketing, Mailchimp email campaigns, and influencer marketing. The outdoors industry is a rapidly growing industry with lots of ecommerce opportunity. This store performs well with facebook ads and I would suggest running high quality creatives to drive website traffic.

Social media marketing, facebook ads, and Mailchimp email campaigns are a plus but also are easy and fun to learn. Someone who is a hard worker, creative, and consistent will have no trouble making this a 6 digit business.