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$60,000 USD

Vincent Diesel

www.vincentdiesel.com

Appears in Fashion and apparel , United Kingdom, Established businesses, Large Business, Business and Franchises under $100,000, Cell Phone, Highly Profitable businesses

General description

Vincent Diesel London is a luxury lifestyle brand based in the UK. Specialising in exotics, it offers a range of python accessories such as phone cases, bifold wallets, card holders, passport holders and so on.

It was officially launched in 2016, with very promising and positive sales. This was especially surprising as: we were a new unknown brand with a very high mark up value of £60 per phone case, £100 per wallet. Customers are normally only comfortable buying into high end brands they know Further, luxury brands normally require time and history to turn into a successful well known brand. With the power of our social advertising, we managed to build a large base of customers as well as followers - something which is unheard of! These signs gave me very promising expectations about the future of the brand

I personally feel this success was due to the combination of a unique luxury well designed product with strong marketing expertise - the result was brilliant.

Over the years, Vincent Diesel has managed to build an intrinsic luxury reputation - achieved by classy content marketing that submerges the brands accessories in a range of luxury settings. These include posts themed with other luxury brands, as well as high end supercars.

I myself began the brand while at college (just after high school). I am extremely proud of being able to establish such a brand and asset with such little capital (around $2000). The fact that I have been able to maintain it, while re-investing all profits into stocks and testing various marketing techniques - solidifies the fact that the brand is a definite gold mine for someone wanting to invest into a brand which simply requires capital to tip the scales into a real global viral success.

I feel the most efficient way forward for the brand is for myself to remain part of it, yet a person of investment and experience to lead the it. This way, the brand retains my long standing unmatched experience in instagram marketing, which plays perfect into the investment being available by an investor.

Financials and traffic

I have given figures above for when I have been paying attention to the brand yet not fully investing into it. I’ll give an example of profit margins using the bi-fold wallet(RRP $150): Cost of production would be $40. Shipping we can average at $10. Box packaging is $2. Sale price: $150 Expenses: $42 Marketing: Depends on yourself Profit exc marketing: $108

Average profit/month

$1,500 USD

Average overall profit margin

60%

Average number of sales/month

30

Average Monthly revenue

$3,264.98 USD

Average Monthly traffic

6,454 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Sales are totally dependent on marketing. The more marketing I have done the more sales I achieve - as simple as that. My time has been very mixed, with much time abroad where I have not given the attention the brand really deserved and thus sales fall in those seasons (as seen with the number of sessions screenshot). 
 My expenses are generally little due to not having explored other marketing techniques - thus a hugely unexploited part of the business.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$1.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1.00/month

Domain

$0.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

1,700 subscribers

Social media followers

28,000 people

Q & A

Why should someone buy this store?

As discussed above, I have been able to bring Vincent Diesel through an arduous journey, achieving global brand recognition and awareness in only a few years of running. This is a spectacular achievement for such little marketing output. Such a good response from only little marketing capital being used cements the ability of the brand to grow should the marketing output increase.

The profits gained from the business have always been reinvested into new designs, colours and so on. At this moment in time, I am stuck with being able to invest marketing capital. This is because I have started university, to which my income is supporting. Thus, having a low marketing output already, and in addition to expenses at university - has proven I won’t be able to sustain both.

At this moment in time I am not able to put marketing capital in. This is because I have used profits to support myself at university, and the other left overs I have reinvested into products and stock.

Further, with Vincent Diesel, I only have ever used Instagram marketing, with pages and influencers. The fact I was able to build the brand SOLEY through this, guarantees the brand will have a prosperous future if 1. The investment into instagram marketing is increased 2. Other marketing techniques are tested for ROI

In summary: I am not able to financially support my education and living at the same time investing into stock and marketing - this makes the brand not a golden-opportunity, but a platinum opportunity for anyone The brand has guaranteed win win opportunity and logical investment, this is demonstrated by the fact I managed to develop it through my phone

How can the future owner improve the business?

The main way the future owner can improve the business is in two ways: Investing further and testing other marketing techniques Capitalising on Instagram marketing (this is pretty much - Investing in further luxury themed content

I feel the optimal solution for the brand to continue is for an investor to partner with myself. This is because I have gained a massive wealth of experience with instagram marketing especially in the luxury fashion sector - something which would be great asset and may take the investor many years to reach. The strategy would effectively run as a team of me the marketer, and the investor. I have great vision for the company, especially expanding the the UAE and other gulf countries. Our conversions for such areas are for example 3x more than the USA.

What work have you put into the store?

Hi,

My names Huraira and I’m a university dental student in the UK. I set up Vincent Diesel when I had left high school and entered my college years. Over the years, I developed the brand in a very simplistic fashion - using simply my experience of Instagram advertising to optimise ads in order to sell. Being able to get so far with such little resources and such little capital ($2000), the brand proved to me it is able to make real global moves should the investment be available to exploit, what I call, an uninvested in platinum mine.

Designing & production - I’ve designed the products. Our product range is quite basic, so designing has been very simple. When developing the lines that is when the real design work would begin. I’ve also designed the boxes. Marketing - this mainly took place on instagram where I negotiated competitive deals with a range of pages and influencers. Although seeming quite simple, in order to make an ROI from such ads there are a lot of factors to take into account which a lot of businesses dont pay attention to. To summarise: 
Having engaging content which is in the same theme as that of the advertiser, this is so the post is organic, isn’t seen as an ad, thus it gets more impressions when posted early on, and as a result the instagram algorithm classes it as an engaging post automatically boostings its reach.
An engaging caption/ad-copy - something which makes followers engager (like/comment/save) - this can be done in a form of a question Content - crisp and classy photos, generally in luxury settings in order to sell the luxury lifestyle Logistics - organising packaging and dispatch Social - uploading to instagram, maintaining the website.

The inventory consists of many different items. The main sellers are phone cases, card holders and bifold wallets. We do have other lines well stocked such as: Money clips, passport wallets and apple watch straps.

How many hours does it take to run this business per week?

10 hours

$60,000 USD

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