All prices in USD
  • Avg. revenue /month
    $26,981
  • Avg. sessions /month15,031
  • Avg. profit /month
    $3,121

Business Story

Why this business was started

Viper Coffee was started in February 2016. The business was originally started to sell different types of coffee from all over the world to coffee lovers. The business then transitioned into also selling funny apparel and mugs to coffee lovers all over the world. Over the 3 years the business has seen sales in countries all over the world to customers who also have a fellow love for coffee.

The reason of selling this business

The business is being sold as the current owner has had other projects that have come up over the past year which have required greater attention. The business still has plenty of potential with a growing love for coffee all over the world and the rise of things such as reusable coffee cups which is one of a number of trending products yet to be added to the store, the store has bags full of potential to achieve further sales growth over the coming years for the next owners.

What's involved in running this business

-Checking customer service email frequently to deal with customer enquiries regarding orders, shipping times etc. -Scheduling posts across the companies social media profiles. -Writing and scheduling email marketing campaigns to go out to our large list of subscribers and customers -Creating and running FB ads and checking those ads to ensure that they are profitable. -Fulfilling any drop-shipped orders via the oberlo platform. -Researching new products and trends within the coffee market which the store may be able to add to its product portfolio.

This business was founded: over 3 years ago

Traffic and Performance

  • Avg. revenue /month
    $26,981
    Verified
  • Avg. sessions /month15,031Verified
  • Avg. profit /month
    $3,121
  • Profit Margin12%
  • Avg. sales /month708
Other details about profit: Profit margins vary depending on the marketing method used to generate a sale. The majority of sales come from using Facebook advertising, which leads to a profit margin of usually around 17%. Any sale coming from email marketing or general posts on social media or email marketing campaigns will give a margin of around 50%, depending on the product being sold.
Total revenue
  • $1,079,221
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 601,255Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $57
      /year
    • Klaviyo
      $400
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All required assets can be transferred via google drive.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      All can be transferred via google drive like other brand assets
    • Social media

      Total followers86,255subscribers
    • Suppliers

    • Mailing List

      19,000subscribers

    Seller‘s Advice

    How to grow this business

    Over the next 5 years to grow the business. I would firstly start looking towards finding new products such as reusable coffee cups (cups which customers can take to coffee shops to have their coffee put into without the charge of a plastic cup) which the business can brand itself.

    Furthermore, I would look to relaunch the coffee section of the business which has been requested by many customers, as well as this in turn I would look to create some form of monthly coffee subscription services where customers pay monthly to have all different types of coffee from around the world or one specific coffee from around the world sent to them!

    I'd also expand the coffee accessories category as these products are higher margin and bring further diversity to the product portfolio.

    Instagram Influencers has been an untapped sector of advertising the store has been yet to try. However, its one that we believe can bring the new owner of the store further sales as well as increasing brand awareness for the store and generate new customers which can be added to the customer list.

    Giftcards was a section of the store recently added that hasn't really been marketed yet. However we believe that it will be a good product you can market to the list and facebook page for people to buy for friends and family who love coffee/coffee related products for their birthday/christmas presents.

    Skills to have

    The new owner should have an understanding of Facebook Advertising and how to run the likes of conversion ads, engagement ads, using the facebook pixel etc. in order to run Facebook Ads to generate sales

    Other than that skills in copywriting would also be helpful so that compelling product descriptions and social media posts can be written

    JW
    James W.Current store owner
    I'm James. I have a love for building businesses, with products that people are super passionate about.

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