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  • Avg. Revenue /month
    $92USD
  • Avg. Sessions /month341
  • Avg. Profit /month
    $100USD
  • Inventory value
    $6,000USD
Description

General description

Vitality Clothing began as a brand of passion in 2015, right on the cusp of the fitness & e-commerce boom. Vitality was created as a brand to align with the core values & passion of those with a keen sense of passion for health & fitness as well as fashion. Born in the heart of the fitness capital of the world, southern California; Vitality quickly caught the attention of the local market as well as the social media community. Working along side some note-able influencers in the fitness industry such as @wycked_shaun, @alyssagermeroth & @christianfleenor Vitality quickly grew a community just shy of 20,000 (100% ORGANIC & REAL) loyal followers at the time. Vitality at it's core is a brand of passion, and to align with consumer passion is to curate immense volumes of success. Efforts towards Vitality were abandoned at the beginning of 2017 due to alternative business ventures taking up to much of our time. Since then our social media following has dropped from approximately 20,000 to roughly 15,000. What's Included: U.S. Trademark on “V” logo • Reg. No. 5,035,429 • Registered Sep. 06, 2016 • Intl. Cl.: 25 (CLASS 25: Clothing, namely, hats, shirts, tank tops, t-shirts, hoodies, sweatshirts) • Trademark • Principal Register U.S. Trademark on "Vitality" • Reg. No. 5,352,936 • Registered Dec 2, 2017 • Trademark • Principal Register Custom Website Platform • [REDACTED] (#2 On Google) • Domain is with GoDaddy Business Emails • @[REDACTED] Social Media • Instagram: @VitalityClothing (16k organic followers) • Facebook: @VitalityClothing (91 likes) Marketing Materials • Branding package (Logos, Fonts, Colors) • Established brand identity • Business card template • Thank you card template • Promo material (pictures & videos) • Retractable display • Table cloth • Stickers Inventory = Approximately $6,000 MSRP in inventory.

Why should someone buy this store?

What's being purchased is not a business with recurring revenue, this is a brand. Everything you need to begin selling products within the clothing & fitness related industry. Vitality Clothing comes with a pre-established & recognized brand as well as audience. Vitality as a brand has the potential to compete with brands such as Live Fit Apparel, Gym Shark, Aesthetic Revolution etc. depending on the direction you wish to take. Vitality has the ability to go many different directions in terms of overall brand direction and image (it can be curated to your own appeal). The purchase of this business would also be accompanied with all leftover inventory, marketing materials & designs, all associated social media accounts & domains, as well as 2 USPTO registered trademarks for the business name as well as logo. Our pre-established SEO will also have you ranked 1st page on google for all "Vitality Clothing" searched (feel free to try). In addition the accompanying social media accounts were all grown from scratch 100% organically. While there has been well over $40,000 invested into this brand we recognize that the online sales have little to no proof of performance. Which is why we have priced it accordingly.

How can the future owner improve the business?

To truly succeed with the acquisition of this brand, the purchaser would need to be well versed in the following areas: 1. Product sourcing & creation (tech-packs, sampling, manufacturing, quality control etc.) 2. Paid Marketing Knowledge(FB Ads, Influencer Marketing, Paid Search Campaigns etc.) 3. Creativity & Content Creation (product & marketing campaign creation)

What work have you put into the store?

The Vitality Clothing website is a complete $10,000 custom build that was flawlessly integrated into Shopify's interface.
Time to run this business: approximately 0 hours per week
Traffic and Performance
  • Avg. Revenue /month
    $92USD
  • Avg. Sessions /month341
  • Avg. Profit /month
    $100USD
  • Inventory value
    $6,000USD
  • Profit Margin60%
  • Avg. Sales /month10
Traffic and Revenue data comes directly from Shopify and can not be edited by the seller.
Total revenue
$3,389USD
Total traffic
12,644Sessions
Expenses
  • Shopify plan
    $30USD
    /month
  • Domain
    $1.25USD
    /month
Sale Includes
  • Physical inventory

  • Logo and branding assets

  • Social media accounts

  • Personal support after sale

  • Domain

  • Product photos

Social Media

Social followers15,000subscribers