• Avg. Revenue /month
    $87USD
  • Avg. Sessions /month328
  • Avg. Profit /month
    $100USD
  • Inventory value
    $6,000USD

Description

General description

Vitality Clothing began as a brand of passion in 2015, right on the cusp of the fitness & e-commerce boom. Vitality was created as a brand to align with the core values & passion of those with a keen sense of passion for health & fitness as well as fashion. Born in the heart of the fitness capital of the world, southern California; Vitality quickly caught the attention of the local market as well as the social media community. Working along side some note-able influencers in the fitness industry such as @wycked_shaun, @alyssagermeroth & @christianfleenor Vitality quickly grew a community just shy of 20,000 (100% ORGANIC & REAL) loyal followers at the time. Vitality at it's core is a brand of passion, and to align with consumer passion is to curate immense volumes of success.

Efforts towards Vitality were abandoned at the beginning of 2017 due to alternative business ventures taking up to much of our time. Since then our social media following has dropped from approximately 20,000 to roughly 15,000.

What's Included: U.S. Trademark on “V” logo • Reg. No. 5,035,429 • Registered Sep. 06, 2016 • Intl. Cl.: 25 (CLASS 25: Clothing, namely, hats, shirts, tank tops, t-shirts, hoodies, sweatshirts) • Trademark • Principal Register

U.S. Trademark on "Vitality" • Reg. No. 5,352,936 • Registered Dec 2, 2017 • Trademark • Principal Register

Custom Website Platform • REDACTED • Domain is with GoDaddy

Business Emails • @[REDACTED]

Social Media
• Instagram: @VitalityClothing (16k organic followers) • Facebook: @VitalityClothing (91 likes)

Marketing Materials • Branding package (Logos, Fonts, Colors) • Established brand identity • Business card template • Thank you card template • Promo material (pictures & videos) • Retractable display • Table cloth • Stickers

Inventory = Approximately $6,000 MSRP in inventory.

Why should someone buy this store?

What's being purchased is not a business with recurring revenue, this is a brand. Everything you need to begin selling products within the clothing & fitness related industry. Vitality Clothing comes with a pre-established & recognized brand as well as audience. Vitality as a brand has the potential to compete with brands such as Live Fit Apparel, Gym Shark, Aesthetic Revolution etc. depending on the direction you wish to take. Vitality has the ability to go many different directions in terms of overall brand direction and image (it can be curated to your own appeal).

The purchase of this business would also be accompanied with all leftover inventory, marketing materials & designs, all associated social media accounts & domains, as well as 2 USPTO registered trademarks for the business name as well as logo. Our pre-established SEO will also have you ranked 1st page on google for all "Vitality Clothing" searched (feel free to try). In addition the accompanying social media accounts were all grown from scratch 100% organically.

While there has been well over $40,000 invested into this brand we recognize that the online sales have little to no proof of performance. Which is why we have priced it accordingly.

How can the future owner improve the business?

To truly succeed with the acquisition of this brand, the purchaser would need to be well versed in the following areas:

  1. Product sourcing & creation (tech-packs, sampling, manufacturing, quality control etc.)
  2. Paid Marketing Knowledge(FB Ads, Influencer Marketing, Paid Search Campaigns etc.)
  3. Creativity & Content Creation (product & marketing campaign creation)
What work have you put into the store?

The Vitality Clothing website is a complete $10,000 custom build that was flawlessly integrated into Shopify's interface.

Time to run this business: approximately 0 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $87USD
    Verified
  • Avg. Sessions /month328Verified
  • Avg. Profit /month
    $100USD
  • Inventory value
    $6,000USD
  • Profit Margin60%
  • Avg. Sales /month10

Other details about profit:Sales were primarily done in person at conventions & events, which is why online sales never truly scaled. However margins remained healthy at an average of 60%.

Total revenue
$3,389USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
12,825Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $30USD
    /month
  • Domain
    $1.25USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

  • Mailing list
  • Social Media
    Total followers15,000subscribers

Why buy a business on Exchange

Verified listing data

The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

Secure messaging platform

You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

Encrypted payment capture

Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

Take time to inspect the business

Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

Safe store transfer

When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

Post-purchase 24/7 Shopify support

Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.