- All categories
- Health and beauty
- vitalruecken.de
- Avg. revenue /month$370
- Avg. sessions /month362
- Avg. profit /month$110
Business Story
Why this business was started
I decided for this product and invested a lot of time in the creation of the store (the product images are all created / adapted by myself, color schemes were coordinated for the entire store for a consistent store design, the texts were written by myself and further optimized), because it is an Evergreen product, which is still relatively new in Germany or in the DACH area (Germany, Austria, Switzerland) and many market shares can be secured here.
In the German-speaking countries there is generally a high willingness to buy health products, even at higher prices. Of course this plays into the cards, which lead to the product was working well since day 1.
The reason of selling this business
Unfortunately, I decided to do so because I could not invest the time, as I am already full-time self-employed in an agency business and due to COVID-19 I unfortunately do not have any time left to take care of this side business.
At the moment I have to take up my main business in order to keep the agency during the crisis.
What's involved in running this business
- Running the Advertising
- Fullfill the orders (Fullfillment automated via zendrop)
- Customer support (sometimes)
Time to run this business: approximately 2 hours per weekTraffic and Performance
- Avg. revenue /month$370
Verified - Avg. sessions /month362Verified
- Avg. profit /month$110
- Profit Margin25%
- Avg. sales /month20
Revenue data comes directly from Shopify and cannot be edited by the sellerTraffic data comes directly from Shopify and cannot be edited by the sellerExpenses
- Shopify plan
- $29/month
- Domain
- $14/year
- $200/month
- Loox Reviews
- $10/month
Sale Includes
Physical inventory
Not IncludedLogo and branding assets
The logo is very unique and an essential part of the brand building factor of the site - the design is colour-coordinated with the logo and the target group to be addressed (health sector). This enabled trust and a high conversion rate to be achieved. Social Media Accounts (Facebook Page, Instagram Page) are also included, as well as premium e-mail templates, that I bought for the stores e-mail marketing. (which was not even running by the time, this should be another sales channel to follow up in the future for additional revenue) A transfer of images can be done via e-mail or by providing a download link.Personal support after sale
1 week E-Mail support for questions about the store, explaining the order process for beginners (which is pretty automated), my improvement ideas or just random stuff, where help is needed, I'm glad to assist.Domain
Product photos
I submit all product images that can be found on the website and on social media. A transfer of images can be done via e-mail or by providing a download link.Social media
Total followers27subscribersSuppliers
Mailing List
Not Included
Seller‘s Advice
How to grow this business
I would build the social media channels and work with fitness influencers to build the brand presence in Germany. So far, we've only worked with ads and customers who have recommended the product or come directly to the store. As ads I would use testimonial videos, because they work incredibly well.
Up to now no upsells have been included, I would do this with similar products such as shoulder pads or a back extender. E-mail marketing has not been implemented at all, so a lot of sales have not been exploited yet. Basically it can be said that the health niche for this product works very well and the target group is very willing to buy. (People like to invest for their own health). Additional upsells will work well, as customers have already bought several items of the product.
In addition, I would start with Google Ads / Pinterest in the future to open up more sales channels and increase sales.
Skills to have
Marketing skills / social media would be a benefit.
Tags
Similar Businesses
- $150
- $150
- $399
Sold businesses
Our features for a secure experience
Exchange Trust
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.