All prices in USD
  • Avg. revenue /month
    $6,690
  • Avg. sessions /month3,011
  • Avg. profit /month
    $2,337
  • Inventory value
    $19,373

Business Story

Why this business was started

****HIGHLIGHTS**** Last 12 months average monthly profit $5,611 ------ 22 month old business ------ $221k USD Revenue Last 12 months ------ High Gross Profit Margin: ~ 86% ------ Last 3 months Net Profit ~ 50% ------ Company built on a strong social trend ------ Could be fully autonomous with virtual assistants ------ Low Time Commitment to Operate: ~ 5 hours p/w ------ Exclusive collaboration contracts ------ Extremely loyal mission-based customers ------ High re-purchase rate ------ Mailing List: 3.6k+ Subscribers ------ 3PL set up with EU tax number


We noticed a massive trend blowing up on the internet at the time and thought we'd jump on board - this strategy has proved quite profitable. There have been massive cultural shifts lately that have seen women feel a lot more comfortable promoting/talking about the use of sex toys and masturbation - it's now almost seen as a 'status symbol' to talk about those 'raw truths' in your lives - this has allowed us to utilise influencers and organic social reach as marketing strategies. The latest feminist movement has meant that a sex toy company is far less stigmatised than they previously have been, or could be expected to be. The fact that sex toys have previously been stigmatised is actually part of the 'mission' behind the company and is what helps influencers feel comfortable posting to social media - the mission being 'to end the stigma around female sexuality and the use of sex toys'.

The reason of selling this business

My business partner and I have honestly just lost interest in the company. We've recently jumped into the crypto/NFT space, aiming to build a product/company in the area which will take up a bunch of our time and energy. We want to focus on our next big project as opposed to working on an old one. The company is well-positioned to be taken to the next level with influencer deals in place, a large social following, worldwide shipping capabilities and a growing community that's mission-driven - all it now needs is a passionate owner!

What's involved in running this business

  • General customer service via email (we currently use an overseas virtual assistant)

  • Managing inventory (while we've had to do this ourselves previously, we now have a new 3PL set up who manages the inventory themselves and will also communicate to suppliers when stock needs to be reloaded)

  • Social media management (we've continually posted regularly to social media and have outsourced this social media management to another overseas virtual assistant (can be found on Fiverr, freelancer, OnlineJobsph, etc)

  • Email management for influencer collaborations (another good job to be outsourced to virtual assistants once you build an 'email flow' (i.e script) and can trust their abilities)

  • Email marketing campaigns (we currently have a subscriber list of over 2000 customers who are ripe to receive email marketing campaigns, especially since we're yet to utilise them ourselves)

  • Further growth plans (the work involved in exploring the tactics described above)

  • Bookkeeping (all bookkeeping software have great learning resources which you're able to outsource to virtual assistants)

In November 2020, December 2020 and January 2021, there was a massive focus on influencer marketing, large and small, free and paid. We hit big on some like Jessika Power on lost on others. For the next couple of months (up to May 2021) we focused on re-doing influencers who previously worked well for us and were profitable. By the end of May, we began to dive heavily into crypto research. The period after May is when we took our foot off the pedal a little and tried to put in as little work as possible while maintaining positive cash flow - we were able to do this by continuing social collaborations with Jessika Power over this period, agreeing to a longer term collaboration over a couple of months. For the first couple of months following May, revenues didn't drop too much and because of the lack of marketing expenses profits were solid and actually increasing as time has gone on. Revenue has slowly fallen off as we've basically discontinued marketing as a whole. This is where you come in...!

Jess Power (@jessika_power) is a massive Australian celebrity who first appeared on MAFS and is now currently on VIP Big Brother, she has 365,000 followers and is our best performing influencer. Since she has been so profitable and is currently on Australia's top viewing TV show (VIP Big Brother) her agent thought it would be a good idea to private label a new product for Jessika. This is expected to launch sometime this month (December) and to cause massive media coverage. Jessika Power in the past has created great news coverage for us. This type of explosive media coverage and brand recognition is a great opportunity to secure great wholesale and distribution deals, as well as bring in a lot of sales.

This business was founded: about 3 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,690
    Verified
  • Avg. sessions /month3,011Verified
  • Avg. profit /month
    $2,337
  • Inventory value
    $19,373
  • Profit Margin35%
  • Avg. sales /month195
Other details about profit: Last 12 months average monthly profit $5,611 No marketing in last 6 months, refer to the attached financials for a better understanding The reason why average monthly revenue is low is because before October 2020 there was another store being operated from this account, the company was called microglo and it sold skincare products. Microglo was closed down in October and VIVA Products was transferred from Webflow to Shopify. We did this purely out of convenience. For the first 4 months of operation June 2020 to October 2020, we were selling on Webflow instead of Shopify, we did around $25,000USD in sales.
Total revenue
  • $254,209
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 114,446Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $426
      /month
    • Domain
      $13
      /year
    • All subscriptions
      $266
      /month
    • Google, Influencer Paid, Influencer Affiliates
      $3,570
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Google Drive Link
    • Personal support after sale

      We will provide documents detailing all operations of the business and will be available via online commincations to answer any questions about the business for 12 months.
    • Domain

    • Product photos

      Google Drive Link
    • Social media

      Total followers71,400subscribers
    • Suppliers

      Great relationship with the supplier, we have now linked them up with our new 3PL so inventory re-stocking is now much easier. All communications via wechat (details will be provided)
    • Mailing List

      2,800subscribers

    Seller‘s Advice

    How to grow this business

    • More long-term influencer collaborations similar to the Jessika Power deal

    • Following through on the VIVA x Jessika Power private labelled product collaboration as she's a highly profitable influencer who has recently blown up on social media after appearances on MAFS and VIP Big Brother

    • Utilising an organic Tik Tok strategy and paid/free Tik Tok influencer marketing

    • Utilising and developing a growth strategy with Google Ads

    • Launching new products to sell to an existing customer base, highly profitable as our customers are loyalists and the launch of our 4th product the Donna was very well received and sold very profitability by Jessika Power to a similar audience

    • Expanding the product-line to include male sex toys (we've had multiple male customers - who bought for their female partners - ask about male sex toys after experiencing the pleasure of female sex toys)

    • Wholesale/distribution deals with large sex toy retailers (e.g Love Honey, Adam&Eve, Adore Beauty, etc.)

    • Affiliate marketing with influencers on any social platform, as well as any other suitable individuals/businesses that want to sell the products

    • Creating a long-term strategy to work with profitable influencers (utilising the list of profitable influencers we've already accumulated (due to work load we avoided putting low follower influencers on long-term contracts)

    Skills to have

    No there aren't. You pretty much just need general eCommerce (Shopify) knowledge as well as general business knowledge. All easy to acquire and I am happy to help where needed.

    Share

    KN
    Kamran N.Current store owner
    I am a serial entrepreneur who dropped out of university in order to pursue a career in eCommerce as the first industry of choice and am now looking to exit the industry in order to focus on my cryptocurrency ventures

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