All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month19,503
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I started the business as I really enjoyed cycling. But cycling can be expensive for alot of people so I made a store where people can enjoy cycling at an affordable price with high-quality clothing as the long term goal. The business started off small and started to pick up momentum and I had to bring on staff due to the volume of sales. All that needs to be done now is to take it to the next level.

The reason of selling this business

I'm looking to sell this business to fund another start up SAAS business around the Ecomm business world.

What's involved in running this business

Fulfilling orders, ordering from suppliers, advertising, shop standards, employee management (including training and rota's), updating website.

This business was founded: over 2 years ago
Time to run this business: approximately 15 hours per week


General description

The Business started as a cycling dropping store going from Australia over to international waters. Vogue Cycling now sells in 10 different countries with over 8 thousands customers worldwide. We have started moving over to a self-sustained store with our own product. The business will compete with lower to Mid market area with the value proposition giving the best product at an affordable price to everyone that cycles.

Why should someone buy this store?

The opportunity in this store is massive. It can easily achieve 7 figures a year if the correct strategy is in place to grow the store. This store has disrupted large cycling clothing stores to push down pricing and make the market more competitive.  

How can the future owner improve the business?

Investing in stock and advertising. Dedicated team for online PPC and SEO and updated content.

What work have you put into the store?

We've imported over 300 items into the store We've handled well over 11000 orders We've customized the existing premium theme to make it look great We've optimized all images and code

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month19,503Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin40%
  • Avg. sales /month350
Other details about profit: Financials are open to be requested through xero
Total revenue
  • $621,596
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 624,114Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Employees
    • Domain
    • Paid apps to automate the sales process and increase conversions 
    • Facebook, Instagram

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Everything included on the website and any intellectual property attached
    • Personal support after sale

      I can provide 3 months of post sale help and training. Also, do a handover for the staff with the business. We can provide training for paid ads and also R&D for new product development and email marketing.
    • Domain

    • Product photos

      Everything included on the website and any intellectual property attached
    • Social media

      Total followers16,000subscribers
    • Suppliers

      We have a few suppliers in china that we work with.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    The cycling industry is a 1$4 Billion a year industry. This store has massive potential to do 7 figures year on year. The main focus is working with Chinese suppliers to improve the quality of the products. Also working with our 3rd party logistics company to make shipping faster and improve on customer experience. I will happily guide the next owner through the next stages of growth for this company.

    Skills to have

    Everything was self-taught through trial and error. 

    • Project management 
    • Ecomm Skills 
    • Paid Social Media
    • SEO 
    • Management of suppliers and staff
    • Business mind set  


    Michael H.Current store owner
    A little bit of background on me. By trade I'm a Chartered Accountant with 5 years of experience. Moving on from there went over to a Start up SAAS company called Xero and headed up the sales team for 4 years. I have a passion for eCommerce and SAAS products and currently heavily focused on the Clothing Ecomm industry 


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