All prices in USD
  • Avg. revenue /month
    $1,164
  • Avg. sessions /month865
  • Avg. profit /month
    $1,000
  • Inventory value
    $39,340

Business Story

Why this business was started

Yoga is a fast growing physical and mental activity for men and women of all ages, with over 2 million Australians now practicing yoga. We started the business as we spotted a gap in the yoga mat market alongside the growing trend of yogis expressing themselves with the new printed yoga mat designs. Our unique "Travel Yoga Mat" is lightweight and foldable, yet remaining thick enough to provide sufficient support to those practicing yoga on the go. It also serves as a perfect overlay to a studio yoga mat. Our "Luxury Yoga Mat" is in line with standard market dimensions, providing greater support for those yogis who need it and don't mind carrying a heavier mat. Our designs come in a variety of colours and designs to suit all tastes - with all designs proving to be very popular. Yoga mats are a great product to retail with very few returns as people know what they are buying and what to expect.

The reason of selling this business

My partner and I both have full time jobs and just haven't been able to put the focus in that the business deserves. The business is clearly successful and has proven there is a real opportunity here for someone to take to the next level. We're proud of what we've set up and are convinced that someone could make a real success of this brand given the progress made in the first 14 months of trading. Product reviews = 4.93/5 - our products have hit the mark and we get customers coming back for the latest designs.

What's involved in running this business

This is a very hands-off business (if you need it to be!). Each year create a new range of designs and make the order from our supplier. Once this is done everything looks after itself - you simply set the marketing up to run by itself and the fulfillment provider looks after storage and shipping. As with all businesses, the more you put in the more you get out. The unit economics are very attractive with a great ROI from each supplier order (all quoted in AUD): RRP $119 Luxury mat / $94 Travel mat = average c.$106 Less net cost per unit $25 (including designs, shipping from China etc) Less delivery cost per unit c.$13 = gross margin of $68 (64%) Monthly costs are low (storage - $170, shopify $120) leaving significant room for marketing expenditure to drive high net margins (c.50%).

This business was founded: about 2 years ago
Time to run this business: approximately 2 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,164
    Verified
  • Avg. sessions /month865Verified
  • Avg. profit /month
    $1,000
  • Inventory value
    $39,340
  • Profit Margin50%
  • Avg. sales /month33
Other details about profit: The first 12 months was all about setting the foundation - investment in website, social media, SEO, branding, influencers, studio / store relationships, third party sellers etc. The last 3 months (since launch of our 2nd range) we have demonstrated a significant step up in results - we now have 18 different products to choose from (up from 6) which has driven increased traffic and conversion. Last 3 months average (per month) sales of $2,153, 1,287 sessions, 33 orders, conversion rate of 2.5%. Now that the initial investment is bearing fruit, the business is becoming significantly more profitable. The last 3 months has generated profit of over $1k per month (just over 50% profit margin). With further organic traffic and social traffic continuing to increase we expect profitability to hit closer to 65% in the long-term. Voted top 5 yoga mat by Elle magazine (Nov-18) Voted best travel yoga mat by Yoga Journal (Oct-18)
Total revenue
  • $30,274
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 22,509Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $100
      /month
    • Domain
      $20
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All digital assets and marketing materials to be transferred to the new owner.
    • Personal support after sale

      Willing to provide hand-over calls / meetings to bring the owner up to speed. However, i will be providing a detailed operations manual to enable a smooth takeover and therefore i would suspect ongoing support requirements will be low as this is a simple business.
    • Domain

    • Product photos

      All product photos and marketing materials to be transferred to the new owner.
    • Social media

      Total followers1,600subscribers
    • Suppliers

    • Mailing List

      270subscribers

    Seller‘s Advice

    How to grow this business

    • Add new designs
    • Add new product lines (yoga accessories - block, cushions, water bottles, bags, yoga clothing)
    • Expand internationally (US first and then EU)
    • Further develop the organic traffic channels via SEO
    • Continue to grow the social media following
    • Make use of the loyal customer following / mailing list

    Skills to have

    Anyone with branding, marketing and social media skills will be able to significantly influence this business. The yoga and yoga mat market is a very simple market to understand and quickly have full visibility on and therefore no previous understanding of yoga is required.

    Share

    DN
    Dominique N.Current store owner
    My partner and I are both Chartered Accountants - all details and financials of the business have been looked after meticulously. We have been unable to spend the time on the business that we'd like to - but despite this it has still been extremely successful in a short space of time without pushing it with our input. We're excited to see where a new owner could take this with the extra level of attention it deserves.

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