- Avg. revenue /month$1,210
- Avg. sessions /month890
- Avg. profit /month$1,000
- Inventory value$19,000
Why this business was started
Yoga is a fast growing physical and mental activity for men and women of all ages, with over 2 million Australians now practicing yoga. We started the business as we spotted a gap in the yoga mat market alongside the growing trend of yogis expressing themselves with the new printed yoga mat designs. Our unique "Travel Yoga Mat" is lightweight and foldable, yet remaining thick enough to provide sufficient support to those practicing yoga on the go. It also serves as a perfect overlay to a studio yoga mat. Our "Luxury Yoga Mat" is in line with standard market dimensions, providing greater support for those yogis who need it and don't mind carrying a heavier mat. Our designs come in a variety of colours and designs to suit all tastes - with all designs proving to be very popular. Yoga mats are a great product to retail with very few returns as people know what they are buying and what to expect.
The reason of selling this business
My partner and I both have full time jobs and just haven't been able to put the focus in that the business deserves. The business is clearly successful and has proven there is a real opportunity here for someone to take to the next level. We're proud of what we've set up and are convinced that someone could make a real success of this brand given the progress made in the first 14 months of trading. Product reviews = 4.93/5 - our products have hit the mark and we get customers coming back for the latest designs.
What's involved in running this business
This is a very hands-off business (if you need it to be!). Each year create a new range of designs and make the order from our supplier. Once this is done everything looks after itself - you simply set the marketing up to run by itself and the fulfillment provider looks after storage and shipping. As with all businesses, the more you put in the more you get out. The unit economics are very attractive with a great ROI from each supplier order (all quoted in AUD): RRP $119 Luxury mat / $94 Travel mat = average c.$106 Less net cost per unit $25 (including designs, shipping from China etc) Less delivery cost per unit c.$13 = gross margin of $68 (64%) Monthly costs are low (storage - $170, shopify $120) leaving significant room for marketing expenditure to drive high net margins (c.50%).
Traffic and Performance
- Avg. revenue /month$1,210Verified
- Avg. sessions /month890Verified
- Avg. profit /month$1,000
- Inventory value$19,000
- Profit Margin50%
- Avg. sales /month35
- Shopify plan
- Inventory warehouse
Logo and branding assetsAll digital assets and marketing materials to be transferred to the new owner.
Personal support after saleWilling to provide hand-over calls / meetings to bring the owner up to speed. However, i will be providing a detailed operations manual to enable a smooth takeover and therefore i would suspect ongoing support requirements will be low as this is a simple business.
Product photosAll product photos and marketing materials to be transferred to the new owner.
SuppliersFull end-to-end supply channel documented enabling ease of re-ordering products, shipping, storage etc.
How to grow this business
- Add new designs
- Add new product lines (yoga accessories - block, cushions, water bottles, bags, yoga clothing)
- Expand internationally (US first and then EU)
- Further develop the organic traffic channels via SEO
- Continue to grow the social media following
- Make use of the loyal customer following / mailing list
Skills to have
Anyone with branding, marketing and social media skills will be able to significantly influence this business. The yoga and yoga mat market is a very simple market to understand and quickly have full visibility on and therefore no previous understanding of yoga is required.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.