All prices in USD
  • Avg. revenue /month
    $6,515
  • Avg. sessions /month14,164
  • Avg. profit /month
    $4,500

Business Story

Why this business was started

As briefly explained in the section where I talk a bit about myself, this business started as a need to start something of my own and be my own boss. I wanted to be able to express my creative side and at the same time see profit and result out of it, while managing the working hours according to my lifestyle. Before starting this business, a lot of brainstorming with Deborah and people we knew that were working in a similar field was done. We had a lot of ideas but decided to narrow it down to women’s fashion because of its extremely high demand in our society. It was spring time when we started building up the website and since summer time was ahead, we figured bikinis and summer-related accessories would be a great start. It is extremely important to understand customer psychology and decision-making process before deciding about a specific niche, as this will help you find the best ways to bring the product in the market and make it appealing to the potential customers and as a result convert it into sales. After a lot of researching and brainstorming, we finally started putting the theory into practice and the results were very satisfying. We constantly improved the product catalogue and product page by adding new products and categories, testing new products and understanding what this audience likes and wants. After many testings, we concluded that our audience is most interested in lingerie and bikini, and decided to keep it as it is right now.

The reason of selling this business

We decided that it is reasonable to sell our store because the time it requires to make the needed adjustments overlaps with the time our ongoing projects demand, and we are confident that someone else out there who has the time and will can benefit much more and in many aspects. Before explaining the main reason of this decision, it is important to state that my business had its biggest rise during the first months of the pandemic (April 2020), where the world was paralysed and many structures and services were working in a very chaotic way. As one may have experienced himself, the shipping service was not working properly, causing many delays and extended shipping times. This phenomenon damaged our business by delaying the orders up to 100 days, causing a lot of complaints from the customers directly to Facebook (before Covid-19 we had a 4.3 rating score on facebook). This led to Facebook disabling our ad account and not allowing us to run ads in its platform. At the time, that was the only marketing strategy we were using, and after this happened we left the business to the side, focusing on some other ongoing projects. After 12 months without any ongoing advertisement (only some email marketing campaigns), the business kept brining profit only through organic traffic on average 1000$ per month. It might be that the issue with Facebook might be solved by purchasing a solid business manager account that's been running ads and has a good rating score, however we did not put a lot of effort there.

What's involved in running this business

This business is being run by my girlfriend, Deborah, and I. During the months where the business experienced an exponential growth, there were 2 other people who were helping with everything related to customer service and social media. My main role included everything related to advertisement, website building and its required applications, while Deborah's role was everything related to customer service, social media, order fulfilment, and product descriptions.

This business was founded: over 2 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,515
    Verified
  • Avg. sessions /month14,164Verified
  • Avg. profit /month
    $4,500
  • Profit Margin45%
  • Avg. sales /month250
Other details about profit: It is important to note that we haven't been running ads since a long time and the results above (avg. profit per month etc.) is affected. However, during the time where the business was being advertised, the profit was around 60-70%. Below I have attached some screenshots from the ads performance to support the previous statement. If more details with regards to this topic are needed, I can provide videos that mirror the results and all the data better.
Total revenue
  • $201,956
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 439,108Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Abandonment Checkouts
      $8
      /month
    • Facebook
      $2,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      We will send everything we have per email.
    • Personal support after sale

      If someone decides to invest in this business, we will provide all the information and support needed for 2 weeks, be it for technical support, customer service, refunds etc. It is interesting to mention that there is a new way to fulfil orders we have recently discovered, called EPROLO. The benefits of working with them include very fast shipping times through couriers like USPS, Canada Post etc., at cheaper prices. We will help the new owner of this store to be familiar with this app and connect with their customer service. Our support will be available for 2 weeks via Email, Slack, or Videocall if needed. Should the new owner of the store find a way to use Facebook as an advertisement platform again, you will have 2 weeks of support from us from the moment you start running ads. The support will include Ad creative, audience targeting ideas etc. We would like to mention here that the theme was recently change to a professional one (cost 180$) to improve the website's appearance.
    • Domain

    • Product photos

      We will send all the photos per email.
    • Social media

      Total followers17,000subscribers
    • Suppliers

      I will help the person to get in touch with my best suppliers with whom I have been working these years.
    • Mailing List

      20,120subscribers

    Seller‘s Advice

    How to grow this business

    While the E-commerce is blooming and gaining more and more attention, the paths through which a business can grow are increasing. If until now Facebook was the number 1 advertisement platform, during this year other platforms like Tik-Tok gained massive attention and were widely used for advertisement purposes. Moreover, Google Ads are another great and economic way to advertise the business, and the Google Ad Account for this store is set up. Considering that this store has a good name and was seen a lot in the social media, and has +15k followers, influencer marketing is also a great way to grow the business. Lastly, this business has +20k emails which could be used wisely for creative email marketing strategies.

    Skills to have

    The store has a lot of potential itself but it requires someone who is willing to test new ways of advertisement apart from Facebook advertising. It is worth mentioning that for a few months we turned the store into a general store, meaning that we sold other products apart from bikini and lingerie such as shoes and sneakers, tops, bodysuits, and jewelries. This way of managing the store was going very well, but since bikini and lingerie were the most sold products still, we decided to keep it a 2 product store. However, the potential is big in both ways because both these ways have been tested before and brought great results.

    Share

    YB
    Yll B.Current store owner
    Dear reader, my name is Yll Basha and I work as a freelancer in E-commerce. I started this journey about 5 years ago as a way of escaping the typical 9-5 job lifestyle. Being able to work and express myself creatively, as well as managing my free time according to my wishes and needs was a priority to me and that was made possible with this change in my lifestyle.

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.