All prices in USD
$27,000
  • Avg. revenue /month
    $5,569
  • Avg. sessions /month6,846
  • Avg. profit /month
    $2,374

Business Story

Why this business was started

I started this business because I loved the community feel of creating a space for LGBTQIA+ people. I enjoyed making designs that highlighted our pride! Seeing people wear my designs at Pride events always made me very happy. It is an amazing community!

The reason of selling this business

I'm selling this business because I'm no longer able to balance my other job and this store. Someone who has the time to dedicate to creating organic content (or paid ads) would be a better fit for the store.

What's involved in running this business

The store is pretty automated - I create designs on CANVA, or I pay a graphic designer to make an design I have in mind. I upload designs to Printful, and the items are automatically added to my Shopify store. When I get an order, Printful automatically fulfills the order and ships it out. You will need to answer email inquiries and potentially contact Printful for any order issues (but Printful has amazing customer service and quick turnaround). Also, social media is a big part of running this business. I currently have over 8,000 Instagram followers on the store's Instagram account and 1033 followers on Facebook (also 984 people who "like" the Facebook account). I believe 5-10 hours a week being dedicated to the social media accounts is sufficient.

This business was founded: almost 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,569
    Verified
  • Avg. sessions /month6,846Verified
  • Avg. profit /month
    $2,374
  • Profit Margin35%
  • Avg. sales /month190
Other details about profit: Note: I had less sales towards the end of the year because I accepted a new job and didn't have the time to create as much content as I'd hoped!
Total revenue
  • $133,661
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 164,321Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $18
      /year
    • Canva
      $12
      /month
    • Printful costs
      $4,410
      /month

    Sale Includes

    • Physical inventory

      Not Included

    • Logo and branding assets

      Logos - Shared Google Drive

    • Personal support after sale

      I would be happy to provide support for 30 days after the sale. This includes calls, emails, walking you through Printful and my store, as well as the social media accounts.

    • Domain

    • Product photos

      I had professional product photos taken as well as received customer images - Shared Google Drive

    • Social media

      Total followers9,500subscribers

    • Suppliers

      Printful account

    • Mailing List

      802subscribers

    Seller‘s Advice

    How to grow this business

    In my opinion, I experienced a lot of success pushing organic content through TikTok videos and Instagram reels. I barely put any money into paid ads last year and my revenue was over $113,000.

    Skills to have

    Wear it OUT is an LGBTQIA+ pride store and does experience some homophobia online on social media. Social media skills are a must-have for the store.

    Share

    SM
    Sammy M.Current store owner
    My name is Samantha Weller (Sammy Mermell online). I run this little LGBTQIA+ Pride store called Wear it OUT but am looking to sell due to a job opportunity.

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