All prices in USD
$3,500
  • Avg. revenue /month
    $5
  • Avg. sessions /month25
  • Avg. profit /month
    $1
  • Inventory value
    $14,500

Business Story

Why this business was started

The sale includes 2 Shopify websites, WearSpeckies.com and FuzionWood. FuzionWood was started around the idea of reselling wood sunglasses and wood watches purchased from a drop shipper. We have now sourced the products direct so margins have the potential to be significantly higher. WearSpeckies was started around the idea of selling collegiate licensed sunglasses made of wood with the logos laser engraved on the temples. Almost all of the sunglasses available in the collegiate market today are inexpensive plastic glasses. There is a void in the market for good quality collegiate sunglasses that appeal to a more sophisticated customer and are appropriate for wearing any where, any time. Our glasses have TAC Polarized lenses with 100% UVA/UVB protection.

The reason of selling this business

We expended a lot of energy and capital on the front end to source and bring in inventory, run trials with the laser engraving, get licensing approval, have product photography done and have websites built. The business still needs a lot of energy put into it, but not necessarily a lot of capital. Most of the up-front hard work has been done. We operate other websites that we've had for several years and we do not have the energy to build this new business. Actually we have neglected it. We are in our 60's and are now interested in working less, not more.

What's involved in running this business

We are offering 2 websites in this deal. Both are fully developed but a new owner will probably want to add new products. If you want to add more laser engraved products you will need to ship temples to the engraver and attach them to the glasses when they come back. You can also have the temples engraved by the glasses manufacturers. Packing and shipping is easy and relatively inexpensive. You will need to run Google and Bing shopping ads which is not difficult and work Social Media.

This business was founded: about 3 years ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
    $5
    Verified
  • Avg. sessions /month25Verified
  • Avg. profit /month
    $1
  • Inventory value
    $14,500
  • Profit Margin20%
  • Avg. sales /month1
Other details about profit: There are no sales outside of the Shopify sites, however, wholesale opportunities do exist.
Total revenue
  • $214
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,004Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $39
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $19
      /year
    • Google & Bing Shopping Ads
      $20
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We will email files of our professionally designed Speckies logo. We will also email the files for laser engraving the Speckies logo as well as the college logos, however, licensing must be secured for any additional collegiate logo production.
    • Personal support after sale

      We will provide support in any way we can for 4 weeks. We can help with google shopping ads, website management, laser engraving and marketing ideas. We will provide our original business plan for WearSpeckies.
    • Domain

    • Product photos

      We have dozens of lifestyle photos that we will provide via CD or Drop Box.
    • Social media

      Total followers102subscribers
    • Suppliers

      We invested a lot of time and money securing samples and vetting vendors. We will provide the contact information for laser engravers and sunglasses manufacturers.
    • Mailing List

      50subscribers

    Seller‘s Advice

    How to grow this business

    There are several ways to grow these websites - some without laser engraving and some ways with laser engraving. Add wood readers and wood RXable frames and increase the wood watch offering. All are available from the current vendors. These products can be sold through market places like Amazon and Walmart to increase sales significantly. Add collegiate licensed sunglasses manufactured by others. Add plain sunglasses manufactured by others. Expand the wood watch offering. Expand the collegiate licensed offering. Offer Fraternity and Sorority licensed sunglasses. Breweries, casinos, resorts, racket clubs and many others sell products with their logos on them. Any of these are potential markets for the laser engraved glasses and watches. There are infinite possibilities for selling these glasses with other brand logos or short messages on them. You can also expand sales and distribution by selling wholesale through Shopify apps that aggregate wholesale products and present them to Shopify retailers.

    Skills to have

    This business can be taken in a number of different directions so the owner needs to be able to identify market opportunities and have the skills to expand the distribution into those markets. Ideally the new owner will have a good understanding of how to leverage Social Media and manage Google Adwords.

    Share

    MJ
    Mark J.Current store owner
    My wife and I operate a small portfolio of e-commerce websites. We handle everything from product management, to advertising, to packing and shipping ourselves. This sale includes 2 websites and approximately $5,000 of inventory at cost, $14,500 at retail. The total price is $7,000 for both sites including the inventory.

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