All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month1,233
  • Avg. profit /month

Business Story

Why this business was started

Wee Rascals is a children's t-shirt company centered around historical heroes & heroines. I started this business 4 yrs ago because I was frustrated by all the mass marketing of imaginary cartoon characters to kids. I wanted real faces and real stories for my boys and kids everywhere. Wee Rascals mission is to spark curiosity with tales of true heroism and connect kids with their own possibilities.

The reason of selling this business

I am selling my business because my Dad's health has become increasing more demanding and I've had to step in to help with his business full- time. Wee Rascals has more growth in its future and needs more attention than I can give it at this time.

What's involved in running this business

Social media posting on IG, Facebook, fulfilling orders, emailing with customers & wholesale accounts, running FB ads, putting newsletter together for sales (monthly), new releases, blog post (monthly)

This business was founded: over 5 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month1,233Verified
  • Avg. profit /month
  • Profit Margin50%
  • Avg. sales /month70
Other details about profit: We sell direct to the public but we also have amazing wholesale accounts all across the U.S. and a couple of international accounts.
Last 4 years revenue
  • $80,244
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 4 years traffic
  • 64,125Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Canva

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All copyrights and designs will be sold and I will provide names and contacts of our artist and printers.
    • Personal support after sale

      I will happily help via phone or Zoom calls if that's easier with the transition for 15 days post sale of Wee Rascals.
    • Domain

    • Product photos

      Access to our Dropbox folder and all images
    • Social media

      Total followers24,000subscribers
    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    I would run Facebook ads ALOT more. Admittedly, we didn't run these enough but I think this would be amazing for the growth of Wee Rascals. I also think expanding product offerings into books or other empowering items with the tee's would be a great pair!!

    Skills to have

    I think Wee Rascals would be a great fit for someone with knowledge in growing a product in a niche market. There's a huge market out there for products like WR tee's and other empowering kids goods.

    Kylie C.Current store owner
    I am also a yoga teacher and a marketing assistant.


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