All prices in USD
  • Avg. revenue /month
    $1,816
  • Avg. sessions /month2,134
  • Avg. profit /month
    $1,100
This business was founded: over 2 years ago
Time to run this business: approximately 8 hours per week

Description

General description

Aquarium plant store for sale. With nearly a thousand sales the store has been running for over a year with a growing client base. Wetplants has great reviews on social media and various aquatic plant forums. Wetplants takes orders throughout the week with all orders that come in by Monday evening being shipped out that Wednesday. The reason for this is our supplier takes their orders on Monday night. We place our order with them, we receive the plants and package into individual shipments and send out priority mail or UPS 2-3 day service.

Why should someone buy this store?

We have prided ourselves on superior customer service and it shows when searching for reviews of Wetplants. There is a steady income stream that can be increased with time and effort.

How can the future owner improve the business?

Business could be improved by doing more advanced Google Adwords and other advertising to lower the final cost per click and conversion. We have been able to drive sales way up but often with high advertising costs. Figuring out how to improve that ratio would be a home run. Additionally our supplier sells pond plants and some dry goods. Adding these, and other aquarium related items, to the site should drive more and larger sales. We have found with advertising that we get a tremendous response. I have for the past few months limited the advertising as I haven't had the time or motivation to spend working the store. Even weeks with no advertising we still receive several order from repeat customers and some new ones as well.

What work have you put into the store?

Built and designed the store. Took professional photos of many of the plants that are for sale. Advertised on Facebook, Google, and aquarium forums.

Traffic and Performance

  • Avg. revenue /month
    $1,816
    Verified
  • Avg. sessions /month2,134Verified
  • Avg. profit /month
    $1,100
  • Profit Margin50%
  • Avg. sales /month79
Other details about profit: No additional details but please do reach out with any and all questions.
Total revenue
  • $56,303
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 66,171Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $14
      /year
    • Shopify apps
      $34
      /month
    • Google Adwords
      $50
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All Wetplants related graphics such a logos, covers, etc will be transferred via online service such as Dropbox or similar.
    • Personal support after sale

      I'm happy to provide any explanation on how the business is run for two weeks in addition to do a training on how we update inventory and go about running the business.
    • Domain

    • Product photos

      All product images will be transferred in the highest resolution I have. Portable harddrive will be physically mailed as the images are many and large.
    • Social media

      Total followers870subscribers
    • Suppliers

      Not Included
    • Mailing List

      1,229subscribers

    Seller‘s Advice

    How to grow this business

    I would offer more products, take more photos of products, more optimized advertising, offer contests, engage with Instagram more.

    Skills to have

    Helps to have some sense of which plants are which but this is easily learned.

    EL
    Eugene L.Current store owner
    Father and husband from New York. I recently secured a traditional 9-5 job and am looking to sell this site to someone who can give it the time and love it needs to grow.

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