All prices in USD
$188,000
  • Avg. revenue /month
    $2,123
  • Avg. sessions /month3,258
  • Avg. profit /month
    $1,131
  • Inventory value
    $4,500

Business Story

Why this business was started

My partner Rob, our CEO is the inventor of the WhirlyBird Repeller. Rob is a long-time sailor and was getting tired of cleaning up the mess left behind by the sea gulls and crackles on his dock and sailboat. Rob started the company to fill a gap in the market for a reliable product that is easy to install, long lasting, and doesn’t require batteries or external power. The WhirlyBird Repeller was quickly accepted in the marine markets, but then found its way into cell tower, restaurant with outdoor dining, and agricultural markets.

The reason of selling this business

Presently, the company is a little more than a high-volume home-based business, but has much potential for market expansion. The bird deterrent market is in the hundreds of millions in the US along. However, we are now involved in other ventures that are taking up much of our time, leaving no time for proper marketing that is required for expansion.

What's involved in running this business

This business is a turn-key operation with all required sourcing, manufacturing, assembly, shipping, marketing, accounting, and general business processes clearly defined in our detailed business plan. The new owner can be easily brought up to speed with each system in a short time with minimal interruption to income.

This business was founded: about 3 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $2,123
    Verified
  • Avg. sessions /month3,258Verified
  • Avg. profit /month
    $1,131
  • Inventory value
    $4,500
  • Profit Margin52%
  • Avg. sales /month36
Other details about profit: IMPORTANT - These numbers do not include sales to our distributors in the US, Canada, Middle East, and Australia. These accounts use purchase orders that are processed outside of Shopify and account for about 20% of additional revenue. All distribution accounts will be provided with the store.
Total revenue
  • $78,555
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 120,557Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $31
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $100
      /year
    • Google AdWords
      $600
      /month
    • General business expenses and shipping costs
      $300
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      US Patent, US trademark, Google Adwords setup, Videos, photos, brochures, marketing scripts, trade show displays. All is included with the store.

    • Personal support after sale

      We will provide training by phone and video conference for one month after the sale.

    • Domain

    • Product photos

      Over 500 marketing photos and videos will be transferred with the sale. They are included with the store.

    • Social media

      Total followers151subscribers

    • Suppliers

      Full vendor list is provided with sale to include our plastics molding companies, parts vendors, printers, shippers, and overseas expediters.

    • Mailing List

      1,400subscribers

    Seller‘s Advice

    How to grow this business

    Continuing the marketing plan we have in place will assure continued expansion into the highly profitable bird control market. We are presently 2 years into this 5 year marketing plan. This includes much room for growth in our existing accounts with West Marine, GME Supply, and our international resellers and includes several other marketing targets that are yet untapped. The complete plan will be provided with the store.

    Skills to have

    The new owner will need general marketing skills, Google AdWords expertise, basic business operation skills, and working knowledge of business accounting practices. Product assembly is not complicated and is well defined for easy training of assembly workers, but will required basic mechanical skills. We have prepared a detailed business plan for the new owner to use to get started quickly with minimal interruption of ongoing sales and expansion into the target markets.

    Share

    TS
    Tim S.Current store owner
    My partner, Rob, is the inventor of the WhirlyBird Repeller and has successful sales for over 10 years. I joined the company three years ago and together we have built more sophisticated business processes and a solid marketing strategy. Rob is a full time lawyer and I have a successful real estate investing firm. But, we love working with WhirlyBird Solutions, LLC for the fun of helping our customers solve their bird issues.

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