All prices in USD
$25,000
  • Avg. revenue /month
    $2,382
  • Avg. sessions /month7,619
  • Avg. profit /month
    $2,000

Business Story

Why this business was started

I bought this from the forums on Shopify from someone else. I saw a great price point and average order value on a niche hobby item that has people you can identiy online and they will also spread the word in their hobby. Plus, it is about whiskey and alcohol, so it could way more boring and I thought it was a newer hobby with some staying power. Similar to Home- brewing beer in 2001. I thought I could add my special sauce to it as the original owner built content and a social following. I added some PPC and Amazon. Whatever special skill/connection you have can be applied to this business.

The reason of selling this business

  1. Money. To make it you need to buy the stills in bulk to get the best discounts. $60K plus or minus. That makes it profitable on Amazon and allows me to drop the price on the site to compete. I have also raised the prices on the products to slow the sales because I need that extra margin to have drop-shipping worth it and so I'm no longer stocking my FBA account so no more Amazon. And I don't have the cash available because my other business (and life) requires it. You can drop ship without it, but you will need to buy/finance the inventory. I just can't float the money anymore and have other priorities.
  2. Time - I have completely run out of time to invest so it has fallen off. Just needs basic customer service and the usual marketing to get sales. And of course competitive pricing like I had last year with inventory.
  3. Marie Kondo it -- I've had it a while, had some decent success, but it's time to let someone else take a shot at it and focus on my other projects.

What's involved in running this business

Customer service - answering phones. Customers want to talk with a real person. This is a big purchase for these people and they've researched a lot already. -- Marketing -- whatever skill you have can be applied. It gets a ton of SEO traffic and I haven't added content in 3 years. Residual ranks. Email, PPC, Video all would work. Not much else. I put inventory at Amazon and synched with the store. I occasionally fixed some copper stills that were damaged in transit. I'm not an expert, but I did a lot with a $5 rubber mallet.

This business was founded: about 5 years ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
    $2,382
    Verified
  • Avg. sessions /month7,619Verified
  • Avg. profit /month
    $2,000
  • Profit Margin20%
  • Avg. sales /month30
Other details about profit: These numbers are rough because I did very well last year with inventory that I owned, lower prices and Amazon humming along. Current numbers drop shipping aren't as good and it shows. I know that will hurt the price and should have sold this in January. So happy to show my work and last year's sales on Amazon and I will be realistic that I won't get a valuation that I would have 6 months ago. I included only one report from Amazon because it's a pain to upload, but I'll show interested parties whatever report they want. Taxes, etc.
Total revenue
  • $142,940
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 457,168Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $1
      /month
    • Domain
      $10
      /year
    • toll free number
      $10
      /month
    • Google Ads
      $50
      /month

    Sale Includes

    • Physical inventory

      Not Included

    • Logo and branding assets

      I have dropbox files, but mostly it's what in the site. I don't have originals

    • Personal support after sale

      I'd prefer to do more hours the first month (10-20) and then try to keep to to an hour a month for a few months. I won't completely disappear after that, but keep it to emergencies. This business isn't that complicated so once I give you control and I can do a bunch of screenshare help, then Shopify and Amazon support might be more valuable. I'll also connect you with my Touch of Modern contact. I had several nice deals with them, but margin is skinny so you need to have inventory in the US.

    • Domain

    • Product photos

      I don't have those, just what's in site.

    • Social media

      Total followers12,000subscribers

    • Suppliers

      Not Included

    • Mailing List

      500subscribers

    Seller‘s Advice

    How to grow this business

    1. Answer the phone, emails, chat, etc. (kidding, but not kidding)
    2. Stay on Amazon, advertise there (this worked last year)
    3. Create YouTube videos and other social content. How to videos, IG stories, etc.
    4. Email marketing and follow up funnels 5 Additional products - kits, barrels, etc.fd

    Skills to have

    No, but an an interest in whiskey or distilling alcohol would be much preferred. I did not have that expertise, but I think it would really take this to the next level.

    PPC, social media basics are nice. Video production would help too.

    Share

    JN
    Jesse N.Current store owner
    I'm Jesse Ness and have worked in e-commerce and digital marketing for the past 12 years. I currently work for a competing platform [REDACTED], have another much bigger site [REDACTED] on the side as well. i host a podcast "The Ecwid Ecommerce Show" and love this stuff. This site I still really believe in and I think you will see the strengths that I did below. But I'm completely out of time and haven't done anything with it recently and need to give someone else a shot at this.

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