All prices in USD
  • Avg. revenue /month
    $3,338
  • Avg. sessions /month10,410
  • Avg. profit /month
    $3,000
  • Inventory value
    $10,000

Business Story

Why this business was started

I bought this from the forums on Shopify from someone else. I saw a great price point and average order value on a niche hobby item that has people you can identify online and they will also spread the word in their hobby. Plus, it is about whiskey and alcohol, so more fun that other businesses and I thought it was a newer hobby with some staying power. Similar to home-brewing beer in 2001. I thought I could add my special sauce to it as the original owner built content and a social following. I added some PPC skills and Amazon. Whatever special skill/connection you have can be applied to this business.

The reason of selling this business

  1. Time - I have completely run out of time to invest so sales have slowed a bit. Just needs basic customer service and the usual marketing to get sales. I have sent one email blast, need to reconnect the store with Google and FB and just don't have time. I also stopped selling on Amazon as it required too much effort.
  2. Money. To make decent margins you need to buy the stills in bulk to get the best discounts. $60K plus or minus. That makes it profitable on Amazon and allows me to drop the price on the site to compete. I have also raised the prices on the products to slow the sales because I need that extra margin to have drop-shipping worth it and so I'm no longer stocking my FBA account so no more Amazon. And I don't have the cash available because my other business (and life) requires it. You can drop ship without it, but you will need to buy/finance the inventory. I just can't float the money anymore and have other priorities.
  3. Focus -- I've had it a while, made some money, but I need to focus on other things. It's time to let someone else take a shot at it and focus on my other projects.

What's involved in running this business

--Customer service - answering phones. Customers want to talk with a real person. This is a big purchase for these people and they've researched a lot already. -- Marketing -- whatever skill you have can be applied. It gets a ton of SEO traffic and I haven't added content in 5 years. Residual SEO ranks. Email, PPC, Video all would work. --Not much else. I put inventory at a 3PL and sometimes with Amazon FBA and synched with the store. I occasionally fixed some copper stills that were damaged in transit. I'm not an expert, but I did a lot with a $5 rubber mallet.

This business was founded: over 6 years ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
    $3,338
    Verified
  • Avg. sessions /month10,410Verified
  • Avg. profit /month
    $3,000
  • Inventory value
    $10,000
  • Profit Margin20%
  • Avg. sales /month30
Other details about profit: These numbers are rough because I sell some inventory on Touch of Modern and used to also sell on Amazon. The most profit comes from the website, but it takes a little more effort. When I'm low or out of inventory I need to drop ship from the factory and it isn't very profitable. I have P&Ls from 2020 and 2021 through June that I can share with interested parties.
Total revenue
  • $263,728
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 822,394Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $100
      /month
    • Domain
      $10
      /year
    • toll free number
      $25
      /month
    • Google Ads
      $50
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I have some dropbox files, but mostly it's what in the site. I don't have originals.
    • Personal support after sale

      I'd prefer to do more hours the first month (10-20) and then try to keep to to an hour a month for a few months. This business isn't that complicated so once I give you control and I can do a bunch of screenshares to help, then Shopify and Amazon support might be more valuable. I'll also connect you with my Touch of Modern contact. I have done several nice deals with them, but margin is skinny so you need to have inventory in the US. I'll connect you with my supplier and also with my 3PL if you want to use them.
    • Domain

    • Product photos

      I don't have all the photos on the site other than what lives on Shopify, but I do have some extras with white backgrounds for Amazon that I can transfer.
    • Social media

      Total followers12,000subscribers
    • Suppliers

      I will share my supplier with you upon the sale and also pricing and actual invoices with them. I inherited this from the previous owner and have kept up a good relationship.
    • Mailing List

      500subscribers

    Seller‘s Advice

    How to grow this business

    1. Answer the phone, emails, chat, etc. (kidding, but not kidding)
    2. Stay on Amazon, advertise there (this worked last year)
    3. Create YouTube videos and other social content. How to videos, IG stories, etc.
    4. Email marketing (has never been done) and follow up funnels
    5. Additional products
    6. Keep products in stock and use the additional marketplace (Touch of Modern) to turn over inventory.

    Skills to have

    Not really, but an an interest in whiskey or distilling alcohol would be preferred. I did not have that expertise, but I think it would really take this to the next level.

    Just be able to process orders, manage customers and money.

    PPC, social media basics are nice. Video production would help too.

    Share

    jN
    jesse N.Current store owner
    I'm Jesse Ness and have worked in e-commerce and digital marketing for the past 12 years. I currently work for a competing platform [REDACTED], have another much bigger site [REDACTED] on the side as well. I host a podcast "The Ecwid Ecommerce Show" and love this stuff. I still really believe in this site and I think you will see the strengths that I did below. But I'm completely out of time and haven't done anything with it recently and need to give someone else a shot at this.

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