White Elephant Designs
thewhiteelephantdesigns.com- Avg. revenue /month$8,778
- Avg. sessions /month5,002
- Avg. profit /month$3,000
- Inventory value$40,000
Business Story
Why this business was started
This started as a hobby after I graduated college. Since then it has grown tremendously.
The reason of selling this business
It is alot to keep up with to make the money I wanted to. The years that I put alot of work into it (2014-2018) sales were extremely high. I have another full time job and have not been able to put the same amount of energy into it. This is a business that can easily be made into a full time job with a great salary, if the time allows.
What's involved in running this business
vendor relations, fulfilling orders, researching product niches, running advertising campaigns, influencer relations (if you want), monogramming items (if you want).
Time to run this business: approximately 10 hours per weekDescription
General description
The leading online destination for unique gifts. Founded as a monogram shop, the company has now expanded to home decor, gifts for all ages, and apparel. We have a line of beach totes that we source from Morocco and they are our signature line as of 2016. As well as toiletry pouches that we designed and have made over seas. This relationship would be passed down.
Why should someone buy this store?
This store has all the necessary items for the hostess, bride to be, teacher gift, or a treat yourself gift. We have many husbands that shop on our site for their wives. Its great for all ages and we have really created a great foundation.
How can the future owner improve the business?
By bringing new items to the store. People love seeing new arrivals all the time and get excited when we launch new items.
What work have you put into the store?
We have put many hours into this store to build the foundation of it. Social media is huge and it is a huge help when building our platform. We collaborated with many bloggers and influencers to get our name out there. We were on the Today Show four times which also helped us gained many customers...and they are now repeating customers. We have created many items that other people do not carry.
Traffic and Performance
- Avg. revenue /month$8,778
Verified - Avg. sessions /month5,002Verified
- Avg. profit /month$3,000
- Inventory value$40,000
- Profit Margin50%
- Avg. sales /month60
Revenue data comes directly from Shopify and cannot be edited by the sellerTraffic data comes directly from Shopify and cannot be edited by the sellerExpenses
- Shopify plan
- $60/month
- Inventory warehouse
- $50/month
- Domain
- $100/year
Sale Includes
Physical inventory
Logo and branding assets
website, social media (30k followers on instagram), inventory, vendor and influencer relationships, hundreds of professional photos from our photo shoots, graphics, plus many morePersonal support after sale
happy to provide support and training for up to 30 days after the day of sale.Domain
Product photos
Product photos can be transferred via dropboxSocial media
Total followers31,000subscribersSuppliers
we have overseas relationships for our suppliers that create our toiletry pouches and several other vendor relationships from all over the states. We would pass this down as well as all inventory ($40,000 + in inventory)Mailing List
50,000subscribers
Seller‘s Advice
How to grow this business
I would really focus on designing our own products like the toiletry pouches we have done. Since these are unique and designed by us we are able to make more of a profit.
Skills to have
Learning how to personalize is a plus! Embroidery, gold leather press stamping, vinyl machines.
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