WhitePauzz is a monthly subscription service for dog owners. We sell safe, healthy, long lasting Paw Pops that arrive frozen. We stuff Peanut Butter, Bananas, Oatmeal and Yogurt inside a toy kong and delivery this snack frozen in an eco friendly cooler. This is a new concept business that needs to be nurtured at the local level. A successful buyer will be connected with their local dog community to spend time educating the market about this concept and product. Sale includes domains [REDACTED] and [REDACTED] and all social media sites and professional photos, postcard templates, biz card templates and list of over 5,000 dog owners with email and mail addresses.
WhitePauzz will be a successful business if someone puts the time to grow this at at the grass roots level. Our customers love the product and the convenience of the delivery service. The site was customized as we spent over $2k on website. It also has all the backend integration to Paywhirl, HubSpot CRM, Google Analytics, Facebook Insights and Tookan delivery app.
How can the future owner improve the business?
Do a better job then we could at converting website visitors into customers. Spend time marketing at the local level, local dog events, local dog parks etc to build a local following before expanding.
What work have you put into the store?
Over a year of getting the site up and running with active social media posts. Customized website, postcard templates, direct mail templates, email templates with auto responders through Mailchimp. Backend integration with Paywhirl (recurring billing), Tookan Delivery App and HubSpot CRM.
When we moved to Tampa 13 years ago our neighbors yellow lab was having pups. Over the next couple of weeks we watched them grow up and picked out the cutest most laid back pup of the bunch. We named him BubbaJake, but you can call him Bubba or Jake as he doesn’t respond to any of the them. When we picked him up, we noticed that he had 4 white tuffs of fur on all 4 paws, hence the inspiration for the name of this company.