All prices in USD
  • Avg. revenue /month
    $5,423
  • Avg. sessions /month6,442
  • Avg. profit /month
    $1,970
  • Inventory value
    $500

Business Story

Why this business was started

Honestly? I was bored during lockdown and all of a sudden I started getting sales. Personalised prints are incredibly popular so I started designing a kids range & my Dinosaur prints and Safari Animal prints became a huge hit! Within 11 months we hit over 50k in sales and I knew my little brand was something special.

The reason of selling this business

Sadly, I am moving and will no longer have the space however I will need to make sure that the right person takes this business over. I grew this brand myself and it's very close to me, so I want to make sure it goes to someone who can nourish it.

What's involved in running this business

Fulfilling Orders: Personalising the prints on Photoshop. (Tutorials will be provided to you). Our personalised prints are the best sellers. Non-personalised prints will simply need to be printed and shipped. (Tutorial will be given).

** You could also potentially use a printing dropshipper if you do not wish to print them yourself.

You can order nursery decor from wholesalers/dropshippers. (We will provide our wholesalers and dropshippers).

You will also need to maintain social media accounts.

You will need to advertise. Currently we only run Facebook & Instagram Ads, We tried Adwords but it was too complex for us. You can run Facebook, Instagram, Snapchat, TikTok ads and Adwords. Also Influencer Marketing.

** We will include a folder on how to run this business, designing prints etc. Also a list of materials you will need if you decide to self-fulfil orders.

This business was founded: over 1 year ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,423
    Verified
  • Avg. sessions /month6,442Verified
  • Avg. profit /month
    $1,970
  • Inventory value
    $500
  • Profit Margin30%
  • Avg. sales /month280
Other details about profit: We recently created an Etsy which has been active for 3 days and has currently made 36 sales. We currently print on premium paper but you can get a better profit margin if you either buy in bulk or buy a lesser-quality paper.
Total revenue
  • $86,772
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 103,078Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $14
      /year
    • Product Variant App
      $5
      /month
    • Facebook/Instagram
      $2,000
      /month
    • Photoshop
      $30
      /month
    • Paper, Printer Ink, Packaging
      $700
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo files, Thank you leaflets files via Dropbox. Product photos- all stored within shopify files.
    • Personal support after sale

      I will provide you support for 7 days following sale, however I am happy to lightly assist if need be for an extra 7 days. A comprehensive folder with information and videos on how to run this shop will be provided if needed. Advertising advice will not be given as I'm too inexperienced in that.
    • Domain

    • Product photos

      All product photos are stored within shopify files. We will also dropbox more.
    • Social media

      Total followers2,155subscribers
    • Suppliers

      Info on wholesalers/dropshippers.
    • Mailing List

      42subscribers

    Seller‘s Advice

    How to grow this business

    Wilbur & Peach made it to £50,000 in sales within the first 11 months and it's still increasing with huge opportunity to expand into the child sector. Price has been reduced for a quick sale.

    We currently only sell children's personalised prints, babies nursery prints, growth charts & macrame rainbow wall hangings. This shop has huge potential to expand into all things for kids- Wall decals, plush toys, ornaments, maybe even kids clothing. You could also add a grown-up range of home decor.

    Our Instagram account is currently growing at a rate of 10-30 new followers each day, this is a big contribution to growing this brand. New owners could expand this shop using wholesalers or dropshipping companies. As our items are considered handmade, extra income sources can be made from Etsy and you could also look into taking this brand onto Amazon. You could also just refresh this shop and make it a dropshipping site if you want to put less work into it. The audience is there, I have sold prints but you could bring a whole new range of products if you do not want to sell prints.

    Currently we only sell to the UK so there is huge potential if you want to start this in the US. All our current sales (55k) are only from the UK and you could double this by making this brand international.

    If you would like this business without the prints/products and turn it into a dropship site, I will consider a lower offer.

    Skills to have

    Creativity- currently we self-fulfil all our items. Access to Photoshop (to make the prints). Marketing- With good knowledge of adwords, facebook & instagram ads this company could become even bigger. Customer Service- Of course a lot of our customers can also be returning customers. So good customer service is a MUST.

    HK
    Harry K.Current store owner
    Hi! I created Wilbur & Peach! I built this brand from scratch and pushed it to over 50k in sales within its first 11 months! I now need someone who can take this brand to the next step and make it international.

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