All prices in USD
  • Avg. revenue /month
    $945
  • Avg. sessions /month3,284
  • Avg. profit /month
    $800
  • Inventory value
    $10,000

Business Story

Why this business was started

I started this as a hobby in my teenage years while still in school but after a couple of famous youtubers and influencers started speaking about my business on their channels the business grew very quickly and within a few months became my full time job. Kylie Jenner then asked me to send her some pieces and she then wore them on Keeping up with the Kardashians which led to a big sales increase. The business will be 8 years old in 2021.

The reason of selling this business

I started a new business a few years ago which has taken off and I now no longer have time or effort to put into this brand. I think it would be a great first business for someone else who wants to start up a clothing store but doesn't necessarily know where to start.

What's involved in running this business

  • Undestanding trends and buying new stock from suppliers.
  • Adding new stock to website.
  • Packing up sales and shipping worldwide to customers.
  • Answering customer service emails.
  • Creating and running social media pages to grow the brand.
This business was founded: almost 8 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $945
    Verified
  • Avg. sessions /month3,284Verified
  • Avg. profit /month
    $800
  • Inventory value
    $10,000
  • Profit Margin60%
  • Avg. sales /month30
Other details about profit: Since creating the business I have done no paid promos or paid marketing. Brand has grown through Instagram and influencer marketing and organically. Brand has made over $120,000 in sales since beginning with no professional marketing tools used. Once made over $10,000 in one week after a youtuber made a video about the brand. The last few years I have stopped working on this company and essentially shut it down so there has been no sales in a while as I have been working on my other businesses which have taken over my time and attention so this business is just sitting waiting for a new owner. This business just needs someone to start promoting it online, working with influencers, organic growth to start it up again and you are set with all the stock ready to go and the website with amazing photography to draw attention to the brand.
Last 5 years revenue
  • $65,201
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 226,649Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $10
      /year
    • No current paid subscriptions are being used for the store however new owner might expect to pay for mailchimp or some other similar software for newsletters.
      $1
      /month
    • No paid ads but new owner can set that up very easily depending on their own budget and plan. I would send free clothing to some influencers in exchange for a post or shout out.
      $1
      /month
    • I don't use any software with this brand. The new owner might want to pay for a shipping software or accounting software but this will be up to the new owner as free versions of both exist.
      $1
      /month
    • The new owner will probably want to stock new pieces of clothing so will need to budget for new collections etc. Shipping costs for every sale are covered by the customer so the new owner can adjust shipping prices to what suits them and will depend on the shipping company they choose to work with. I can make suggestions and offer advice on these things with my experience.
      $1
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I have all logos that I will send to the new owner. I also have all the branded swing tags for new products that I will send (I probably have around 1000 swing tags made) so that means the new owner can start buying new clothing stock and start selling straight away without the need to buy new branded tags for the clothing. I also have thank you order cards that I will be sending which you can include with all your future sales to send to customers to thank them for buying.
    • Personal support after sale

      - Can help with marketing and how to reach out to influencers. - Will help them plan next steps once they buy the company. - I will provide all info on suppliers and help them with ordering if need be. - If they want to stick with the same look/vibe for the photos I can provide them with photographer info. - I am happy to help the buyer for as long as they need. I will always be an email away for any assistance with anything.
    • Domain

    • Product photos

      I have thousands of photoshoot images that were from professional photoshoots with models that I will send over (each photoshoot I spent over a thousand $ on for professional photographers/models/stylists etc). I also have styled Lookbook photos etc which are great for social media posts/branding/advertisements.
    • Social media

      Not Included
    • Suppliers

      I will send the buyer of my website all my supplier information. I have a supplier account with a wholesale website which I will pass on to the future buyer and they can either register and create a new log in or use my old account.
    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    The store is ready to go with all stock so would be an excellent first business for someone wanting to start a clothing company but without the hassle and years of building a company. Social media accounts aren't included in this sale, I think new buyer can create new social media accounts to run the company and create the type of content they want for the business. I would recommend the new owner work with influencer (small and larger), do some paid advertisements on Instagram, do Facebook ads, work with fashion you tubers and ask them to include some pieces in their styling videos to create a buzz around the brand again. This will guarantee sales. I would then build on that and keep going to build an online presence.

    If the owner preferred they could rebrand the business with new logos, new style even a new name if they wanted to. I think this business is a great move for someone who wants to own an online store without needing to build it completely from scratch - which often takes years and lots of time, effort and money spent.

    Skills to have

    Knowledge on fashion trends, influencer marketing, branding, basic understanding of how to run an ecommerce shop on shopify. I can help the new owner with anything they need assistance with.

    Share

    BH
    Bethan H.Current store owner
    Hi, I am 25 and live in the UK! The business I built from nothing is now almost 8 years old and due to my new business taking over all my time I am selling my first business.

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