- All categories
- Gift and collectibles
- www.winestoree.com
- Avg. revenue /month$267
- Avg. sessions /month243
- Avg. profit /month$50
- Inventory value$2,500
Business Story
Why this business was started
I created the business in 2013 and started building the concept around wine to get an E2 visa. I moved from France to the US and launched the website on January 2016 when I obtained said working visa and in parallel I started providing with wine education. I started the FBA with Amazon to dedicate more time to the wine education, however the website can work well if one spend proper time in the right marketing.
The reason of selling this business
Other opportunities came along and for family health issues I had to move out of the US. I let the site dormant for some time, in October 2018 a friend in Miami offered to handle the shipping so I re-opened but now this person has a full time job so barely time to manage the e-commerce.
What's involved in running this business
It's really curate wine related products and accessories for the 110M wine lovers in the US, handling inventory and shipping, or send it for Amazon FBA.
Time to run this business: approximately 1 hour per weekDescription
General description
Winestoree is an online store owned by Odile Charny under a Limited Liability Company located in Miami Florida. I started the business in early 2016 but have been working on the concept and website since 2013 while I was in France, at the very start-up phase. Visits are also organic as we distributed logo-ed wine glasses in festivals, published ads on Miami magazines like Indulge and Palette (bundle), , CBS4News, Pinterest and Facebook and Instagram drive organic visitors.
Why should someone buy this store?
The online store's style is classy, sells accessories for wine lovers. Even if it talks to female wine lovers the male visitors look for accessories, wine and wine events. The site just needs to make some tweaks to make it profitable, like dropshipping True, Pulltex, Atelier du Vin, Torchons & Bouchons, etc. The inventory is properly stored in Miami the other is Amazon FBA.
How can the future owner improve the business?
Like any business it took 1.5 and half years to get consistent visits and organic visitors. Ranking is good but certainly there is room to make more improvements in what the SEO and photos is concerned.
What work have you put into the store?
The work put in store is listed as follows: A blog, SEO improvements, linking analytics, linking every picture on Pinterest to the website and other social media, constantly working on proper product images. For what the inventory is concerned: the wine posters (varietals, colors and aromas), the linen i.e., kitchen towels and aprons) and supplies (tubes for shipping posters, logo-ed bags and silk paper) are included in the website's sales price. I can give training and help for 3-6 months to hand over.
Traffic and Performance
- Avg. revenue /month$267
Verified - Avg. sessions /month243Verified
- Avg. profit /month$50
- Inventory value$2,500
- Profit Margin20%
- Avg. sales /month3
Revenue data comes directly from Shopify and cannot be edited by the sellerTraffic data comes directly from Shopify and cannot be edited by the sellerExpenses
- Shopify plan
- $29/month
- Inventory warehouse
- $0/month
- Domain
- $14/year
Sale Includes
Physical inventory
Logo and branding assets
The transfer includes: Website, domain, inventory, supplies, stationary, diferent formats of logos, social media accounts: FACEBOOK INSTAGRAM LINKEDIN PINTEREST TWITTERPersonal support after sale
3 to 6 months of assistance for: learning, managing, transferring via zoom. Set up a dropbox to transfer all the documents, invetory files, pictures, promotional planning, spreadsheets and tools to automate the website.Domain
Product photos
All pictures will be transferred through a cloud.Social media
Total followers900subscribersSuppliers
Not IncludedMailing List
135subscribers
Seller‘s Advice
How to grow this business
eMarketing and time on Social Media, better planning, and better targeting the customers.
Skills to have
Like any other e-commerce, eMarketing and automate social media publishing. Setting the shipping options and for sure curating wine related products and consider drop shipping.
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