WINESTOREE

I created the business in 2013 and started building the concept around wine to get an E2 visa. I moved from France to the US and launched the website on January 2016 when I obtained said working visa and in parallel I started providing with wine education. I started the FBA with Amazon to dedicate more time to the wine education, however the website can work well if one spend proper time in the right marketing and fining the shipping.

Other opportunities came along and for family health issues I had to move out of the US. I let the site dormant for some time, in October 2018 a friend in Miami offered to handle the shipping so I re-opened but now this person has a full time job so barely time to manage the e-commerce.

It's really curate wine related products and accessories for the 110M wine lovers in the US, handling inventory and shipping, or through Amazon FBA.

Winestoree is an online store owned by Odile Charny under a Limited Liability Company located in Miami Florida. I opened the business in Q4 2015 but have been planning and working on the concept and website since 2013 while I was in France, at the very start-up phase. Visits are also organic as we distributed logo-ed wine glasses in festivals, published ads on Miami magazines like Indulge and Palette (bundle), CBS4News, Pinterest, Facebook and Instagram drive organic visitors.

The online store's style is classy, sells accessories for wine lovers. Even if it talks to female wine lovers the male visitors look for accessories, wine and wine events. The site just needs to make some tweaks to make it profitable, like dropshipping True, Pulltex, Atelier du Vin, Torchons & Bouchons, etc. The inventory is properly stored in Miami and the rest was sold through Amazon FBA.

Like any business it took 1.5 and half years to get consistent visits and organic visitors. Ranking is good but certainly there is room to make more improvements in what the SEO and photos is concerned.

The work put in store is listed as follows: A blog, SEO improvements, linking analytics, linking every picture on Pinterest to the website and other social media, constantly working on proper product images the linen's are the supplier's in France. For what the inventory is concerned: the wine posters (varietals, colors and aromas), the linen i.e., kitchen towels and aprons) and supplies (tubes for shipping posters, logo-ed bags and silk paper) are included in the website's sales price. I can give training and help for 3-6 months to hand over.

eMarketing and time on Social Media, better planning, and better targeting the customers.

Like any other e-commerce, eMarketing and automate social media publishing. Setting the shipping options and for sure curating wine related products and consider drop shipping.