All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month275
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I created the business in 2013 and started building the concept around wine to get an E2 visa. I moved from France to the US and launched the website on January 2016 when I obtained said working visa and in parallel I started providing with wine education. I started the FBA with Amazon to dedicate more time to the wine education and consulting, however the website can work well if one spend proper time in the right marketing and fine tuning the shipping service.

The reason of selling this business

Other opportunities came along and for family health issues I had to move out of the US. I let the site dormant for some time, in October 2018 a friend in Miami offered to handle the shipping so I re-opened but now this person has a full time job so barely time to manage the e-commerce.

What's involved in running this business

Curating wine related products and accessories for the 110 M wine lovers across the US, handling inventory and shipping, or through Amazon FBA.

This business was founded: over 6 years ago
Time to run this business: approximately 6 hours per week


General description

Winestoree is an online store owned by Odile Charny under a Limited Liability Company located in Miami Florida (now inactive). I opened the business in Q4 2015 but have been planning and working on the concept and website since 2013 while I was in France, at the very start-up phase. Visits are also organic as we distributed logo-ed wine glasses in festivals, published ads on Miami magazines like Indulge and Palette (bundle), CBS4News, mostly Pinterest, Facebook and Instagram drive organic visitors.

Why should someone buy this store?

The online store's style is classy, sells accessories for wine lovers. Even if it talks to both female and male wine lovers looking for for accessories, wine decor and wine events. The site just needs to make some tweaks to make it profitable and the dropshipping of True, Pulltex, Atelier du Vin, Torchons & Bouchons, etc. The inventory is properly stored in Miami and all the rest was sold through Amazon FBA.

How can the future owner improve the business?

Like any business it took 2 years to get consistent visits and organic visitors. Ranking is good but there is room to make improvements in what the SEO and photos is concerned.

What work have you put into the store?

The work put in store is listed as follows: A blog, SEO improvements, linking analytics, linking every picture on Pinterest to the website and other social media, constantly working on proper product images are the linen's supplier in France. The linen's distributor in Miami recently closed doors in February 2020 due to E2 Visa changes by the Trump administration. The wine posters (varietals, colors and aromas), are available with the manufacturer directly from France. Easy to ship. All the supplies: tubes for shipping posters, logo-ed bags and silk paper are included in the website's sales price. I can give training and help for 3-6 months to hand over.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month275Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin20%
  • Avg. sales /month3
Other details about profit: The site has been dormant since my business partner has a new full time job. Make an offer so we can discuss. At some point I changed the currency to MXN so there's a discrepancy in the 2018 revenue.
Last 6 years revenue
  • $15,866
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 19,552Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      The transfer includes: Website, domain, inventory, supplies, stationary, diferent formats of logos, social media accounts: FACEBOOK (I ignore how to transfer a page), PINTEREST, TWITTER (that's ok since independent email accounts).
    • Personal support after sale

      3 to 6 months of assistance for: learning, managing, transferring via zoom. Set up a dropbox to transfer all the documents, inventory files, pictures, promotional planning, spreadsheets and tools to automate the website.
    • Domain

    • Product photos

      All pictures will be transferred by Dropbox.
    • Social media

      Total followers900subscribers
    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    eMarketing and time on Pinterest, better planning, and better targeting the customers.

    Skills to have

    Like any other e-commerce, eMarketing and automate social media publishing. Setting the shipping options and for sure curating wine related products and consider drop shipping.


    Odile C.Current store owner
    I had to move out of the US to take care of my mum and started a job which requires my full time. My associate in Florida took a full time job too so does not have time for the marketing, the shipping part. Honestly I haven't had the chance to consider drop-shipping but it would be a good option. The ecommerce has potential but needs ti. The price includes: inventory 1800 USD, Amazon FBA Account, FB, Pinterest, supplies, stationary, card readers, etc. All available in Miami, FL. Should you need any information, let me know. Thank you! Odile


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